Til førstesiden »
Digiday 04.08.2020 kl. 06:01

Finance is the new marketing: Why some ad tech companies are paying publishers early

Showing off a flush balance sheet could replace hiring the fancy yacht at Cannes as an ad tech marketing tactic. The post Finance is the new marketing: Why some ad tech companies are paying publishers early appeared first on Digiday.


Bør andre også lese denne saken? Klikk på "Stem"-knappen, og artikkelen hopper et lite hakk oppover på Anbefalt-listen »


Saken inneholder følgende stikkord (sortert alfabetisk):
$2 $5 $9 15 18-month 49% 52 54% 59 62% 2021 able aboard about accelerated according accounts ad added advantage advertiser advertisers again Again agencies all also Also always an and And another any apparent April are aren’t Ari around arriving as As aspects at available avenues average baby back Back balance bankruptcy be became become been before began Bernard between billion bit bring business businesses But but by can Cannes cash CEO CFOs chief clients Cognizant com/?p=374326 commercial commoditized companies company company’s competitive concerns confident continue continued conversation coronavirus could countries cover create creative” credit crisis crunch customer data days deeper demand-side did Digiday digital display do does DSP DSPs each earlier early Early economy eight emerges employees entire environment even ever every everybody example existing expect experiencing extending extremely facing factoring failures fancy feedback feel fell fellow few Finance finance financial financing firm Firms firms first: flush for forced form found four From from furloughed future gesture get given Global global go-to going goodwill government greater grip had had: hammered handful harder has have he heft help here high high-profile highly hiring Hirsch historically hit holding holds home how However If if in In including industry infections injection injections insurance internally into invoice IPG’s is it its it’s It’s January Jeffrey July jumped June landscape last late later least left Lengthening less Lewine liability” Like likely lines liquidity little loans loops lot low Magna managed many March market marketers marketing marketing: May maybe media million month months more move NDA necessary new no Nobody normal not nothing Now Oarex Oarex’s of off offering offers officer often on once one OpenX order other our ourselves out outward Over overoptimistic owes paid pandemic part part-flex partners passing pay payers paying payment Payments payments payments] peacock people perhaps plagued plans platform platforms Plus pocket positive potential PPP pre-covid prevent previously problematic problems productive program programmatic protection provided published publisher publishers PubMatic Pubmatic PubMatic’s put quarter rapidly readily rebound receivable received recent recently recovery reined replace research rising risk rougher safe said SBA scores scrutinous second second: sector seek service set sheet Showing showing side significant Silverblade since Sizmek smaller so solutions some somewhat sooner specifically spending spike SSPs stability stated states stick strategy stress strong stuck supply-side surprisingly tactic tactic? tad take taking tech temporary term terms than that That that’s the The their then there there’s these They they they’ve think third this three throes Throughout to total train: transparency treading trend trends TripleLift Triplift truly trying two uncertainty unclear under understand unemployment until up upswings Urban us use used utterance vaccine vendors versus very volatile Voldemort-like want wanted wants was water waves way we weeks Well were were] what when where which Why will with wore works world would wrote yacht year year-to-date years [and [early [publishers] [we “announced “early” “finance “Hopefully “I “It “late” “publisher “Sequential “This “We

Copyright © Ottmar Holding AS 2000-20. Ansv. utgiver Tom W. Ottmar
Støtt Amnesty »
Børs
Oslo: 848.38 -0,23%
Dow: 27452,66 -0,48%
Nasdaq: 11085,25 
FTSE: 5897,50 -0,51%
DAX: 0,00 -100,00%
CAC 40: 4832,07 
Nikkei: 23185,12 -1,50%
Hang S.: 23417,27 +0,61%
Oppdatert: 30.09.20 kl. 09:30
Gjør siden mer nyttig
Under denne boksen - og et par andre steder til venstre - finner du knapper som heter "Vis kategori her". Klikk på dem og velg kategorier som passer for deg :-)
TV i dag
MeeTV
Se.no
VG
Dagens sjekk
Valuta
• EUR 9,85 • USD 8,8
• SEK 93,06 • DKK 131,97
• GBP 11,23 • JPY 8,08
Oppdatert: 30.09.20 kl. 09:12