Til førstesiden »
Digiday 04.08.2020 kl. 06:01

‘That innovation budget has gone’: Publishers adapt to thwarted branded content studio growth

Publisher branded content studios — once thought of as the silver bullet for depleting display ad sales —are facing sharp declines. The post ‘That innovation budget has gone’: Publishers adapt to thwarted branded content studio growth appeared first on Digiday.

Bør andre også lese denne saken? Klikk på "Stem"-knappen, og artikkelen hopper et lite hakk oppover på Anbefalt-listen »

Saken inneholder følgende stikkord (sortert alfabetisk):
$23 $25 $40 $60 $100 $150 000 10% 20% 22% 30% 31% 40% 50% 2019 2020 about according Across active ad adapt adding advertiser advertisers advertising after ahead although ambitions an and And anonymity any April are areas around As as asking at audience audiences Auto available back Back base be because been beginning being between beyond bigger bite-sized board boom branded brands briefs budget budgets build bullet business busy But by campaign campaigns can’t capabilities car Carbuyer case category CEO Challenges change chief clear clear-eyed clearly client client-side clients com/?p=374316 come comes commercial company Compared compared complicated concern considering constant consultative content core coronavirus cost costing costs counter couple critiquing cut cuts cycling decentralized decentralizing declines decreased define defined degree deliverables delivery Dennis depleting didn’t different digital direct display down dropped Due During easier edit editorial education effective efficient elsewhere end entities exacerbated existing expected expects expensive expertise Express Facebook facing fallout far February few finance find flat flipped following for format former fourth from future gets giving global gone gone’: grow grown growth Gupta had halved has have having help helps high higher home hope hopes hundreds in In include increased increasing innovation Instagram into introduced investment involved is it its it’s Jira joked Jonathan July June just keeps kibosh Kitchen knitting Kunal larger Last last launched lead less like Like lines local longer longer-form longer-term low lucrative makes making manage management manufacturers many March margin margins marketing match matured Mediaradar meetings million minimum minus money more More most motoring multi-media multitudes national native network new News news newsroom no not now Now number of off offering officer on once One only or others out over pandemic particularly partly partnerships passion penny people per performance-based pieces pillars plans platforms pointed Polar Polar’s pound powered previously price pricing process processes products programmatic project projects provide publisher Publisher Publishers publishers publishers’ Publishing put quarter quick quicker quit range reach reaching reader-revenue rebound relationships research response results retool returns revenue revenues rid rollercoaster rumbled run runs said sales scrutinized see seeing seen sell selling service sharp shoots shorter-form shown signed silver single size skills smaller so Social software some specialisms specialist specialists speculative Spending splashy spreads staff starting sticking studio Studio studios subscriptions suite Sun’s swallow tag taken targeted teams tech tensions than that That That’s the The their there they they’ve think this those Though thought thresholds through thwarted ticket tier-one timely times Times titles title’s to To tough training true trusted turn types typically UK uncertainty under up use video want was we week We’re what where which While who will window with With workflows working works would year year’s yet your YouTube—are ‘That “Every “I “Part “We’re

Copyright © Ottmar Holding AS 2000-20. Ansv. utgiver Tom W. Ottmar
Støtt Amnesty »
Oslo: 846.86 +1,04%
Dow: 27173,96 +1,34%
Nasdaq: 10913,56 
FTSE: 5920,27 +1,33%
DAX: 12793,70 +2,60%
CAC 40: 4821,63 +1,94%
Nikkei: 23511,62 +1,32%
Hang S.: 23476,05 +1,04%
Oppdatert: 28.09.20 kl. 13:30
Gjør siden mer nyttig
Under denne boksen - og et par andre steder til venstre - finner du knapper som heter "Vis kategori her". Klikk på dem og velg kategorier som passer for deg :-)
TV i dag
Dagens sjekk
• EUR 9,85 • USD 8,8
• SEK 93,06 • DKK 131,97
• GBP 11,23 • JPY 8,08
Oppdatert: 28.09.20 kl. 13:32