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1. Viktig?Tirsdag 04. aug. 2020 kl. 06:01
Finance is the new marketing: Why some ad tech companies are paying publishers early
Showing off a flush balance sheet could replace hiring the fancy yacht at Cannes as an ad tech marketing tactic. The post Finance is the new marketing: Why some ad tech companies are paying publishers early appeared first on Digiday.
Treff:
lems. As many marketers reined in their spending at least in the earlier throes of the pandemic publishers became highly scrutinous of their ad tech vendors. Again,
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2. Viktig?Mandag 03. aug. 2020 kl. 06:01
‘There is a battle going on’: TikTok-Instagram rivalry for creators heating up
TikTok and Instagram are in the throes of an all out battle for creators' content and both are spending aggressively to come out on top. The post ‘There is a battle going on’: TikTok-Instagram rivalry for creators heating up appeared first on Digiday.
Treff:
roes of an all out battle for creators' content and both are spending aggressively to come out on top. The post ‘There is a battle going on’: TikTok-Instagram rivalry
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4. Viktig?Fredag 10. juli 2020 kl. 06:02
TikTok’s self-service platform launch is perfectly timed to kick Facebook while it’s down
'I can’t emphasize how aggressively [TikTok] is trying to take share at the moment,' said one agency exec. The post TikTok’s self-service platform launch is perfectly timed to kick Facebook while it’s down appeared first on Digiday.
Treff:
keters hit pause on spending in the earlier throes of the coronavirus crisis, CPMs on Facebook plummeted and many small businesses and direct-to-consumer advertisers
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5. Viktig?Mandag 15. juni 2020 kl. 06:01
‘The glass is half full for me’: Martin Sorrell’s optimistic take on recovery
'It’s not good preaching doom and gloom,' said the S4 Capital executive chairman. 'It won’t get you anywhere.' The post ‘The glass is half full for me’: Martin Sorrell’s optimistic take on recovery appeared first on Digiday.
Treff:
orrell describes himself as “a bit more optimistic than most.” In the early throes of the coronavirus, Sorrell was one of the few executives predicting a “V-shaped” r
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7. Viktig?Tirsdag 02. juni 2020 kl. 06:00
‘You have full permission to hit the reset button’: Why marketers are using this period to experiment
With coronavirus tearing a hole through the 2020 marketing plan, some marketers see room for risk. The post ‘You have full permission to hit the reset button’: Why marketers are using this period to experiment appeared first on Digiday.
Treff:
uch conference” last week. Dijk said the main role during the early throes of the crisis was “not add to the noise” at a time when people couldn’t place a booking or
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8. Viktig?Tirsdag 19. mai 2020 kl. 06:02
The TV upfronts will never be the same again
The upfronts have largely worked in the same way since the 1960s. Then along came the coronavirus crisis. The post The TV upfronts will never be the same again appeared first on Digiday.
Treff:
ll keen for the upfronts to remain in some form. In the earlier throes of the outbreak in March, Michael Kassan, CEO of MediaLink also owned by Cannes Lions organize
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