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1. Viktig?Mandag 28. sep. 2020 kl. 06:01
WTF is Dovekey
Google has a published a new proposal for how online ad auctions could work in a more privacy focused way. The post WTF is Dovekey appeared first on Digiday.
Treff:
As the two-year deadline before third-party cookies are obsolete on Chrome edges closer, ad tech and browser companies are busily proposing privacy-centered replacements s
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2. Viktig?Onsdag 23. sep. 2020 kl. 06:01
Election-focused products charge U.S. growth at The Economist
The brand's focus is covering the upcoming election, building up the leadership team and creating an aggressive three-year growth plan. The post Election-focused products charge U.S. growth at The Economist appeared first on Digiday.
Treff:
pandemic hit. “There is an appetite for a more objective third-party view, they can have a very healthy business if they focus on their intellectual niche.” So far the pr
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3. Viktig?Tirsdag 22. sep. 2020 kl. 06:01
‘Gives us more control’: To grow revenue, Schibsted built its own podcast platform
Publisher's goal: Learn more about podcast usage, experiment with how they drive subscribers and ultimately earn more ad revenue The post ‘Gives us more control’: To grow revenue, Schibsted built its own podcast platform appeared first on Digiday.
Treff:
for subscribers for a time frame before opening them up on third-party platforms like Acast and iTunes. Publishing podcasts on its own platform lets the publisher drill d
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4. Viktig?Tirsdag 22. sep. 2020 kl. 06:01
TikTok’s unusual spinoff: 4 outstanding advertiser concerns
From a distracting IPO, to Walmart's end game, these are the key parts of TikTok's proposed sale that advertisers should pay attention to. The post TikTok’s unusual spinoff: 4 outstanding advertiser concerns appeared first on Digiday.
Treff:
our third-party marketplace, fulfillment and advertising businesses.” Walmart already has its own advertising arm, Walmart Media Group, which goes head to head for ad dol
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5. Viktig?Mandag 21. sep. 2020 kl. 06:01
Apple’s latest anti-tracking changes present fresh headache for publishers
Apple's Intelligent Tracking Prevention feature switched on by default for all browsers on Apple devices running iOS 14. The post Apple’s latest anti-tracking changes present fresh headache for publishers appeared first on Digiday.
Treff:
rome. While Apple is still working through some kinks that have allowed third-party cookies to work in some instances when the feature is switched on, all browsers on iOS
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9. Viktig?Torsdag 17. sep. 2020 kl. 06:01
‘We’re about hiring journalists’: Insider Inc. launches third global news hub in Singapore
Programmatic ad revenue in the APAC region for August has doubled year-over-year. The post ‘We’re about hiring journalists’: Insider Inc. launches third global news hub in Singapore appeared first on Digiday.
Treff:
y data platform Sága ahead of the full decimation of third-party cookies. Sága makes Insider an attractive partner, said Vincent Niou, associate vice president, programmat
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11. Viktig?Mandag 14. sep. 2020 kl. 06:01
Snap is exploring bringing ads to Minis
Snap launched Minis, lightweight third-party applications that sit within the Snapchat app, in July. Now it's looking to monetize them. The post Snap is exploring bringing ads to Minis appeared first on Digiday.
Treff:
Snap is exploring bringing ads to Minis Snap launched Minis, lightweight third-party applications that sit within the Snapchat app, in July. Now it's looking to monetize
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15. Viktig?Onsdag 02. sep. 2020 kl. 06:01
As AT&T considers downsizing its media business, whither WarnerMedia?
AT&T was building its advertising business around the triumvirate of DirecTV-WarnerMedia-Xandr. Now it is considering removing two of those three pillars. The post As AT&T considers downsizing its media business, whither WarnerMedia? appeared first on Digiday.
Treff:
erest among advertisers instead of the broader marketplace of third-party inventory that Xandr has been building, according to agency executives. “I’ve been really surpris
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17. Viktig?Fredag 28. aug. 2020 kl. 06:01
What a Walmart-Microsoft bid for TikTok could mean for e-commerce
All big-box retailers are now trying to become tech companies. That's the takeaway from the news that Walmart is teaming up with Microsoft to submit a bid to acquire TikTok. The post What a Walmart-Microsoft bid for TikTok could mean for e-commerce appeared first on Digiday.
Treff:
for us to reach and serve omnichannel customers as well as grow our third-party marketplace and advertising businesses.” Thanks to the rise of e-commerce, as well as the d
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19. Viktig?Onsdag 26. aug. 2020 kl. 06:01
Google Chrome’s new ‘heavy ads’ blocker catches some publishers by surprise
'This one just came up so abruptly we couldn’t get ahead of the solution and warn our advertisers.' The post Google Chrome’s new ‘heavy ads’ blocker catches some publishers by surprise appeared first on Digiday.
Treff:
party cookies, set for 2022. Tom Kershaw, CTO at ad tech company Magnire and chairman of the open source Prebid industry organization, said the heavy ads intervention upd
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