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Ditt søk på tactic ga 27 treff på 0,000 sek.
2. Viktig?Tirsdag 22. sep. 2020 kl. 06:01
‘Gives us more control’: To grow revenue, Schibsted built its own podcast platform
Publisher's goal: Learn more about podcast usage, experiment with how they drive subscribers and ultimately earn more ad revenue The post ‘Gives us more control’: To grow revenue, Schibsted built its own podcast platform appeared first on Digiday.
Treff:
news titles. Using premium audio to drive subscriptions is a pretty underused tactic partly because it requires wonky tech workarounds, as Digiday has previously repo
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3. Viktig?Onsdag 16. sep. 2020 kl. 06:01
‘A credible voice’: Why Honda is doubling down on esports
Honda has struck deals with Riot Games, pro esports team Team Liquid and Twitch as it looks to maintain its appeal among first-time car buyers. The post ‘A credible voice’: Why Honda is doubling down on esports appeared first on Digiday.
Treff:
a tactic that’s a one-off that you don’t get results out of,” Palanca said. “What [Honda] did was going in with Twitch on the media side, Team Liquid, Riot: They part
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5. Viktig?Tirsdag 04. aug. 2020 kl. 06:01
Finance is the new marketing: Why some ad tech companies are paying publishers early
Showing off a flush balance sheet could replace hiring the fancy yacht at Cannes as an ad tech marketing tactic. The post Finance is the new marketing: Why some ad tech companies are paying publishers early appeared first on Digiday.
Treff:
more internally, [we were] not trying to use it as a marketing tactic.” Now there has been a rebound in the programmatic ad market, there are no plans to continue th
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7. Viktig?Onsdag 22. juli 2020 kl. 13:30
What is the best way to lose weight and keep it off for good?
The UK government wants people to lose weight to reduce their risk of severe covid-19, but despite 40 years of rising obesity, we still don’t know the best way to permanently slim down
Treff:
inister Boris Johnson was recovering from covid-19 in May, he announced another tactic: targeting the nation’s waistlines. People who are overweight are certainly at
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10. Viktig?Tirsdag 14. juli 2020 kl. 06:06
Ad tech is in denial about Apple’s new app privacy rule
Some ad tech companies are determined they'll find a solution to Apple's recent IDFA updates -- threading more confusion into an already conflicted landscape. The post Ad tech is in denial about Apple’s new app privacy rule appeared first on Digiday.
Treff:
rivacy laws and a tactic you’d imagine Apple wouldn’t take kindly to: It’s making these changes to improve the app experience, not erode it. Ad tech companies are al
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12. Viktig?Mandag 06. juli 2020 kl. 06:05
Sex toy sales are up and publishers are seeing an opportunity to grasp
Due to limitations from social platforms blocking sexual content from retailers in paid post, publishers are capitalizing on the increase in sex toy sales. The post Sex toy sales are up and publishers are seeing an opportunity to grasp appeared first on Digiday.
Treff:
id is “an effective tactic given the scale of our audience.” Seave said that while affiliate sales are the most logical way for publishers to monetize their sex toy c
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14. Viktig?Onsdag 24. juni 2020 kl. 06:04
Bright spot: Meredith sees programmatic ad prices rebound to higher than pre-coronavirus levels
There is a light at the end of the tunnel for publishers who are taking action and changing up their programmatic strategies. The post Bright spot: Meredith sees programmatic ad prices rebound to higher than pre-coronavirus levels appeared first on Digiday.
Treff:
tactic on programmatic where the client doesn’t get overly specific about the outcome they’re hoping for. “We will have advertisers still making unreasonable asks, b
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15. Viktig?Mandag 22. juni 2020 kl. 09:28
Gulltaggens sølv- og bronsejobberse filmene her
Det er ikke bare gull som glitrer. Det gjør i høyeste grad sølv og bronse også. Ja, til og med diplomer!
Treff:
sk Tipping. Bronsen gikk til RED Tactic og Entur for jobben Entur Datadrevet mediestrategi for økt kollektivbruk. Enkeltarbeid mediestrategi Sølv til Anorak for jobb
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16. Viktig?Torsdag 11. juni 2020 kl. 12:00
Her er medaljeoversikten i Gulltaggen: - Utrolig mange bra jobber
Inma-sjefen om et «veldig spesielt» Gulltaggen-året. hele vinnertabellen her.
Treff:
1 1 Per Høj 1 1 PHD 1 1 Red Tactic 1 1 Hausmann 2 1 Bekk 1 1 Carat 1 1 Mediacom 1 1 Norse Digital 1 1 OMD
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17. Viktig?Torsdag 11. juni 2020 kl. 11:59
Try til topps i Gulltaggen - se alle vinnerne her!
Får også prisen «Best in show» for sin jobb for Røde Kors.
Treff:
Vizeum og Starcom fikk medie-gullI kategorien Enkeltarbeid innen Mediestrategi ble det nok et gull til Try med sin 422 Livsviktige Facebookfilmer for Røde Kors, mens
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18. Viktig?Mandag 01. juni 2020 kl. 06:02
Publishers are tying virtual events to subscriptions
With digital events, the whole is greater than the sum of its parts. The post Publishers are tying virtual events to subscriptions appeared first on Digiday.
Treff:
way they engage with brands, it’s no longer by channel or by tactic,” said Tessa Barron, vp of marketing at event platform ON24. “Making digital part of everyone’s r
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