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1. Viktig?Fredag 10. juli 2020 kl. 06:01
Danish publisher Zetland is driving more new members since quitting Facebook
Don’t call Zetland’s move a boycott. The post Danish publisher Zetland is driving more new members since quitting Facebook appeared first on Digiday.
Treff:
July 9, it had met 50% of its monthly membership target, 20% from podcast sponsorship. Zetland, founded in 2012 and 30-staffers strong, generates all revenue from its 16,
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5. Viktig?Tirsdag 30. juni 2020 kl. 06:01
With the Facebook ad boycott, the push for inclusivity arrives in ad buying
While the Facebook ad boycott won’t compensate for advertisers’ systemic failures to foster racial equity, it's clear that they are no longer able to sit on the fence. The post With the Facebook ad boycott, the push for inclusivity arrives in ad buying appeared first on Digiday.
Treff:
al podcast network, to find sponsorship opportunities for its Cricket Wireless network. “AT&T wants to support Black voices by identifying a mix of podcasts that not o
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7. Viktig?Torsdag 11. juni 2020 kl. 06:06
Despite recession, Jaguar plans to keep driving advertising through the crisis
Most advertisers are revisiting their strategies for the summer but that doesn’t mean they’re all starting from scratch. The post Despite recession, Jaguar plans to keep driving advertising through the crisis appeared first on Digiday.
Treff:
ar chose to go ahead with its sponsorship of the new Sky Documentaries, which was concluded prior to the pandemic. Similarly, Jaguar has also tried to stick by news publi
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8. Viktig?Onsdag 10. juni 2020 kl. 06:00
‘Never happened before’: Advertisers prepare for a September logjam of live sports
The NBA's expected collision with other major sports has agencies trying to game out how a glut of games may affect viewership. The post ‘Never happened before’: Advertisers prepare for a September logjam of live sports appeared first on Digiday.
Treff:
aunched a bidding war among advertisers for the final sponsorship slot that ultimately went to Facebook, said the unnamed agency executive. Several NASCAR races on Fox hav
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9. Viktig?Tirsdag 09. juni 2020 kl. 06:03
Advertisers eye in-game ads as audiences swell in lockdown
In-game events are making headlines, so now, advertisers have a better understanding of how ample (and exciting) the opportunities for gaming partnerships are. The post Advertisers eye in-game ads as audiences swell in lockdown appeared first on Digiday.
Treff:
her words, Adidas turned the FIFA game into a straightforward sponsorship opportunity but found a way to amplify it across its main social networks. So far the results ha
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11. Viktig?Fredag 29. mai 2020 kl. 06:00
How Bloomberg Media has changed its events business
From a sponsorship perspective, everything we knew had changed. We asked [clients] 'what are you solving for?' We aim to be the strategic partner, so we ask 'how do you want to be in this space, what does success look like?' The post How Bloomberg Media has changed its events business appeared first on Digiday.
Treff:
on but also drive more revenue than virtual events. In general, sponsorship rates for virtual events are about half the rate as an in-person event, said vp of marketing at
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12. Viktig?Torsdag 28. mai 2020 kl. 06:00
How Pop-Up Magazine pivoted from events to video
The plug was pulled on Pop-Up Magazine's Spring Issue tour nine weeks ago and at that point the playbook was thrown out the window. Pop-Up is bowing to reality with its first video edition, a video graphic novel. The post How Pop-Up Magazine pivoted from events to video appeared first on Digiday.
Treff:
exclusive sponsor. Like the live events, Google’s sponsorship will include a commercial interlude during the show, performed by the 2020 Teacher of the Year. “The Spring
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13. Viktig?Torsdag 21. mai 2020 kl. 08:27
Jailbreak for IOS 13.5 snart här
Utvecklarna av jailbreakverktyget Unc0ver har meddelat att version 5.0.0 snart ska släppas och kan låsa upp samtliga IOS-enheter med IOS 11–13.5.
Treff:
using a 0day kernel vulnerability from @Pwn20wnd in sponsorship with https://t.co/l4SDOTDUla very soon. Update your devices to 13.5 and follow our progress on https://t.co
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14. Viktig?Torsdag 21. mai 2020 kl. 06:00
Dmexco is happening in September, returning to more local roots
More than 2,000 exhibitions have now been postponed or canceled as a result of the virus outbreak. Germany is worse hit becasue attendees are more international. The post Dmexco is happening in September, returning to more local roots appeared first on Digiday.
Treff:
rt is new business. Ad tech company PubMatic canceled its sponsorship of the live event and hasn’t bought a booth this year. It will figure out closer to the time if it sh
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16. Viktig?Tirsdag 19. mai 2020 kl. 06:00
Pivot or pause? With the 2020 Games postponed, Olympics sponsors are adapting their ads
Toyota has celebrated frontline workers, while sponsors like Visa and Bridgestone are honing in on how athletes are adapting to the crisis at home. The post Pivot or pause? With the 2020 Games postponed, Olympics sponsors are adapting their ads appeared first on Digiday.
Treff:
hile others, like Coca-Cola, have simply postponed. “When brands go for a sponsorship deal, it’s not necessarily just a campaign, it’s more of a long-term play,” said Rory
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17. Viktig?Mandag 11. mai 2020 kl. 06:03
With ad revenue down 20%, Barstool adapts its strategyand focuses on ‘singles and doubles’ in ad deals
Barstool's ad revenue is projected to be down 20-25% in the short term, but CRO Deirdre Lester is still optimistic about hitting year-end goals. The post With ad revenue down 20%, Barstool adapts its strategyand focuses on ‘singles and doubles’ in ad deals appeared first on Digiday.
Treff:
ce been tentatively pushed to run from June to October. While big sponsorship campaigns are great, “singles and doubles matter right now,” Lester said. That means bringing
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19. Viktig?Torsdag 07. mai 2020 kl. 06:00
‘We were ready for a stress test’: Wired UK says it will grow revenue by 10% this year
'Diversification is the key to it and we did it very early on,' said Greg Williams, Wired UK editor-in-chief. The post ‘We were ready for a stress test’: Wired UK says it will grow revenue by 10% this year appeared first on Digiday.
Treff:
tal ads and other commercial partnerships with advertisers, such as sponsorship of its events its second largest revenue driver. The company also makes money from magazin
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20. Viktig?Tirsdag 05. mai 2020 kl. 06:01
How the New York Times Live is adapting its events plans
After creating a digital events task force in March, the New York Times has hosted over 100,000 attendees across 30 events. The post How the New York Times Live is adapting its events plans appeared first on Digiday.
Treff:
crowd. The Times has been able to monetize some of the events through sponsorships, however. Accenture, previously a sponsor for the Times’ Dealbook Conference, is now spo
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