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3. Viktig?Onsdag 05. aug. 2020 kl. 06:01
5 questions about Microsoft’s plans for TikTok
The maker of Microsoft Office is not an obvious candidate to acquire TikTok, but that doesn't mean the deal would be a disaster. The post 5 questions about Microsoft’s plans for TikTok appeared first on Digiday.
Treff:
including BuzzFeed, PinkNews and The Dodo, for branded content campaigns.TikTok is also encouraging publishers to spend money on the platform.Read more about TikTok her
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7. Viktig?Tirsdag 04. aug. 2020 kl. 06:01
Finance is the new marketing: Why some ad tech companies are paying publishers early
Showing off a flush balance sheet could replace hiring the fancy yacht at Cannes as an ad tech marketing tactic. The post Finance is the new marketing: Why some ad tech companies are paying publishers early appeared first on Digiday.
Treff:
ere experiencing late payment problems. As many marketers reined in their spending at least in the earlier throes of the pandemic publishers became highly scrutinous
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9. Viktig?Mandag 03. aug. 2020 kl. 06:01
How the world’s biggest advertisers are spending (or not) as the pandemic grinds on
Having pulled back in Q1, some advertisers are gearing up for a big push in the second half of the year. Others are bracing themselves for a rocky road ahead. The post How the world’s biggest advertisers are spending (or not) as the pandemic grinds on appeared first on Digiday.
Treff:
rld, many marketers initially reacted by pausing, or at least reining in, their spending. But that paralysis quickly dissipated as companies reforecast and adapted to t
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12. Viktig?Fredag 31. juli 2020 kl. 06:02
‘There is no precedent to this’: How Criteo plans to adapt to Apple’s IDFA privacy update
Criteo CEO: ID graph and experience in contextual advertising place the company 'in the best spot' versus ad tech competitors. The post ‘There is no precedent to this’: How Criteo plans to adapt to Apple’s IDFA privacy update appeared first on Digiday.
Treff:
, midmarket and direct-to-consumer companies maintained or increased their activity. The company attributed a $41 million net negative impact to the coronavirus crisis
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14. Viktig?Torsdag 30. juli 2020 kl. 06:02
Digiday Research: 41% of agency buyers say they will resume Facebook spending at the end of July
Agency execs remain dived on when to return their advertising budgets to Facebook as the end of the boycott nears. The post Digiday Research: 41% of agency buyers say they will resume Facebook spending at the end of July appeared first on Digiday.
Treff:
=373965 Digiday Research: 41% of agency buyers say they will resume Facebook spending at the end of July Agency execs remain dived on when to return their advertising
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20. Viktig?Mandag 27. juli 2020 kl. 06:01
Inside Tony Haile’s expedition to (help) save the news business 
For now, Scroll has produced barely any revenue for its partners, a slow uptake that has made some media executives question how much to promote it on their sites The post Inside Tony Haile’s expedition to (help) save the news business  appeared first on Digiday.
Treff:
s own marketing spending plan. But Scroll needs its publishing partners to help advertise the product. Some partners are on board in at least a limited fashion. Michael
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