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4. Viktig?Onsdag 08. juli 2020 kl. 04:11
Why data clean rooms are a start, but not enough
Clean rooms are intended to be a “safe space” for brands to collaborate with walled gardens, but the greater opportunity for all brands is bringing together all of their data to create a single source of truth that they own and can continually enrich. The post Why data clean rooms are a start, but not enough appeared first on Digiday.
Treff:
made it impossible for its teams to collaborate on meeting revenue growth goals by, for example, aligning marketing strategies with supply chain optimization. By ena
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7. Viktig?Tirsdag 07. juli 2020 kl. 06:02
How Facebook’s brand safety audit with the Media Rating Council will work
The MRC audit will determine whether Facebook has applied an advertising adjacency standard into its brand safety protections. The post How Facebook’s brand safety audit with the Media Rating Council will work appeared first on Digiday.
Treff:
publicly and privately that it does “not make policy changes tied to revenue pressure.” Facebook committed to its latest audit “a few days” before publishing the Jun
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10. Viktig?Mandag 06. juli 2020 kl. 18:26
Lousy number of visitors to the cinemas in June
Although the cinemas could open their doors again in May, there are still lousy visitor numbers. Ticket sales in June this year were as much... Continue reading Lousy number of visitors to the cinemas in June at Norway Today.
Treff:
egian cinemas in the first half of 2020 saw a 49 percent reduction in ticket revenue.Everything is due not only to the visitor restrictions but also to the film select
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11. Viktig?Mandag 06. juli 2020 kl. 06:05
Sex toy sales are up and publishers are seeing an opportunity to grasp
Due to limitations from social platforms blocking sexual content from retailers in paid post, publishers are capitalizing on the increase in sex toy sales. The post Sex toy sales are up and publishers are seeing an opportunity to grasp appeared first on Digiday.
Treff:
cording to Nilla Ali, BuzzFeed’s svp of commerce. Ali would not disclose hard revenue figures from sales in this category. The Strategist editor Alexis Swerdloff said
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12. Viktig?Mandag 06. juli 2020 kl. 06:04
‘Are you going to put people over profit?’: As Facebook boycott continues, DTCs still running ads on the platform in a tricky spot
The Facebook boycott is part of a larger cultural shift towards a more “values-based consumerism.” The post ‘Are you going to put people over profit?’: As Facebook boycott continues, DTCs still running ads on the platform in a tricky spot appeared first on Digiday.
Treff:
dent on Facebook and Instagram ads to drive site traffic which in turn drives revenue, DTCs are unable to participate in the boycott the same way that Unilever and Coc
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13. Viktig?Mandag 06. juli 2020 kl. 06:01
The dream of the DTC exit is fading
Last week Lululemon announced plans to acquire Mirror, a connected fitness startup, for $500 million. It may give a false sense of hope to DTC startups about what type of exits are possible in this environment. The post The dream of the DTC exit is fading appeared first on Digiday.
Treff:
product, the aforementioned Mirror, the company also had a recurring revenue stream built in, as customers had to pay a fee to livestream classes each month. And, th
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19. Viktig?Torsdag 02. juli 2020 kl. 06:00
The Facebook ad boycott could help publishers swing the pendulum back to context
Publishers have a golden opportunity to shift thinking around the role context, broadly defined, should play in advertising. The post The Facebook ad boycott could help publishers swing the pendulum back to context appeared first on Digiday.
Treff:
racism generated 40% less revenue than pages on other topics. My former colleague Lucia Moses had an homage to our long-running Confessions series with an anonymous in
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20. Viktig?Onsdag 01. juli 2020 kl. 06:02
How Substack has spawned a new class of newsletter entrepreneurs
As the media ecosystem contracts amid coronavirus, Substack has been thrust into an uncomfortable rolethat of a savior. The post How Substack has spawned a new class of newsletter entrepreneurs appeared first on Digiday.
Treff:
build their own paid subscription businesses, taking a 10% cut of revenue in addition to Stripe’s transaction fee for payments. Most coverage of Substack has focused o
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