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1. Viktig?Tirsdag 26. mai 2020 kl. 06:01
So far, publishers are keeping subscribers gained during the coronavirus crisis
People subscribing during coronavirus are less likely to churn. The post So far, publishers are keeping subscribers gained during the coronavirus crisis appeared first on Digiday.
Treff:
ng to flatten for some but still remains higher than before coronavirus. Still, publishers including Bloomberg, The New York Times and The Guardian anecdotally say they a
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4. Viktig?Fredag 22. mai 2020 kl. 06:03
Alfresco dining inspiration and virtual cooking classes: Travel publishers look to the other side
Publishers at the end of the chain are forced to calculate a number of survival strategies, editorially and commercially. The post Alfresco dining inspiration and virtual cooking classes: Travel publishers look to the other side appeared first on Digiday.
Treff:
Travel publishers had to adopt a number of survival strategies over the last two months. Now, as signs emerge of easing social restrictions in select bubbles European bu
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6. Viktig?Torsdag 21. mai 2020 kl. 06:01
The needed maturation of the media business
This crisis is affecting all publishers but unequally. Those with more mature businesses -- in the positive sense -- are poised to take disproportionate share. The post The needed maturation of the media business appeared first on Digiday.
Treff:
ess models. Not to pile on the big money-losing digital publishers making cuts right now, but how long were they going to tout big top-line growth while they elided the p
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9. Viktig?Onsdag 20. mai 2020 kl. 06:00
‘It is not a panacea’: Why log-level data hasn’t lived up to its promise for advertisers
Log-level data files contain valuable impression-level intel but have been as widely-adopted by advertisers as many ad tech vendors had anticipated. The post ‘It is not a panacea’: Why log-level data hasn’t lived up to its promise for advertisers appeared first on Digiday.
Treff:
relationships with publishers. It’s part of the reason why there’s so much disparity between what each ad tech vendor records and subsequently shares via their log-level
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10. Viktig?Tirsdag 19. mai 2020 kl. 06:02
Digiday Research: 80% of publishers lower Q2 forecasts
A Digiday Research survey of 127 publishers found that 52% of publishers missed their first-quarter numbers. About 23% managed to exceed their forecasts, while 25% hit them. The post Digiday Research: 80% of publishers lower Q2 forecasts appeared first on Digiday.
Treff:
In February, publishers braced themselves for a tough quarter ahead. Now, reality is beginning to emerge. A Digiday Research survey of 127 publishers found that 52% of p
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12. Viktig?Tirsdag 19. mai 2020 kl. 06:00
Publishers see a surge of coronavirus scam ads
Driven by the surge in coronavirus-related campaigns, scam ads have jumped to represent 20% of fraudulent activity in April. The post Publishers see a surge of coronavirus scam ads appeared first on Digiday.
Treff:
of fraudulent activity in April, according to The Media Trust, which works with publishers on increasing privacy and security. Usually, this is under 5%, The BBC’s govern
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13. Viktig?Tirsdag 19. mai 2020 kl. 06:00
Publishers are seeing a mini-boom in coronavirus newsletter signups
Coronavirus newsletters already rank among the most subscribed newsletters that many news publishers produce. The post Publishers are seeing a mini-boom in coronavirus newsletter signups appeared first on Digiday.
Treff:
two months, email newsletter ad revenue for local news publishers is up 32% compared to the previous period, LiveIntent data shows. Though some publishers have had succe
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15. Viktig?Mandag 18. mai 2020 kl. 06:00
After two decades of losses, French left-wing daily Liberation’s pivots (officially) to non-profit status
This is recognition for news publishers that the commercial model doesn't make sense, they have to go with a begging bowl. The post After two decades of losses, French left-wing daily Liberation’s pivots (officially) to non-profit status appeared first on Digiday.
Treff:
recognition for news publishers that the commercial model doesn’t really make sense,” said Enders Analysis’ senior media and telecoms analyst François Godard, “they have
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17. Viktig?Mandag 18. mai 2020 kl. 06:00
Local advertisers’ reliance on Google and Facebook grows during coronavirus crisis
While local businesses are cutting ad budgets, the ad dollars they are spending are largely going to Google and Facebook. The post Local advertisers’ reliance on Google and Facebook grows during coronavirus crisis appeared first on Digiday.
Treff:
’s bad news for the local TV stations, radio stations and publishers that have already seen their businesses decline as local merchants have shifted their ad dollars onli
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19. Viktig?Fredag 15. mai 2020 kl. 06:02
Reddit overhauls ad sales, with a new boss from Pinterest
Reddit’s restructured sales team should help it to better compete for advertisers’ direct-response budgets. The post Reddit overhauls ad sales, with a new boss from Pinterest appeared first on Digiday.
Treff:
d custom programs” that TV networks and publishers offer but platforms typically lack the creative resources to provide, she said. Reddit is newer to the direct-response
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20. Viktig?Fredag 15. mai 2020 kl. 06:01
In two months, The Washington Post’s coronavirus newsletter is its most popular
The Post has doubled down on features designed to get readers to enable app notifications and sign up for newsletters. The post In two months, The Washington Post’s coronavirus newsletter is its most popular appeared first on Digiday.
Treff:
Like many publishers, The Washington Post put together a special email newsletter that carries the latest coronavirus coverage. In the span of just two months, the newsl
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