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1. Viktig?Onsdag 13. jan. 2021 kl. 14:58
Alt er de andres feil
MASSEMEDIER: Der reklamen ga følelse av velvære, begjær og behag, gir det nye mediekonsumet følelsen av paranoia, sinne og mistillit. Hat selger. Også Capitol Hill. The post Alt er de andres feil appeared first on NY TID .
Treff:
hington Post og Publishers Weekly. Hate Inc. ble først publisert som en serie nyhetsbrev på e-post via Substack. Foruten en omtale av Russiagate/Müller-rapporten publiser
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2. Viktig?Onsdag 13. jan. 2021 kl. 06:01
Hearst’s CDS Global makes an identity play with single sign-on solution
Hearst's CDS Global is hoping that a revamped identity solution can win the legacy magazine fulfillment company some new digital business. The post Hearst’s CDS Global makes an identity play with single sign-on solution appeared first on Digiday.
Treff:
Most publishers are beginning 2021 with user identity problems. Hearst is going into the new year hoping it can help solve them while strengthening their own post-cookie
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5. Viktig?Tirsdag 12. jan. 2021 kl. 06:01
‘Not a place for takeovers’: Pepsi amps up Triller marketing plans
The advertiser is coming to the end of a six-week hip-hop talent competition it has been streaming on Triller to promote its wild cherry-flavored cola.  The post ‘Not a place for takeovers’: Pepsi amps up Triller marketing plans appeared first on Digiday.
Treff:
being able to sell influencers the same way publishers sell ads. Last September, it gave advertisers the option to buy campaigns on a negotiated cost-per-thousand basis,
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6. Viktig?Mandag 11. jan. 2021 kl. 06:01
‘Never smart to let things fall off people’s calendars’: How publishers are selling during a virtual CES
Many publisher sales execs have booked just as many meetings this year as they did for last year's trips to Las Vegas. The post ‘Never smart to let things fall off people’s calendars’: How publishers are selling during a virtual CES appeared first on Digiday.
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So with the three-day confab set to take place virtually this week, publishers’ sales teams have adapted their tactics to ensure they get the same shot of momentum that C
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9. Viktig?Torsdag 07. jan. 2021 kl. 06:01
News publishers expect advertisers to return to news after Trump’s departure
After four years of significant keyword blocking, many news publishers say they expect ad spending against news to rebound in 2021. The post News publishers expect advertisers to return to news after Trump’s departure appeared first on Digiday.
Treff:
hat separates liberals and conservatives.But going into the new year, some news publishers think the arrival of a more brand-safe president will bring more advertisers ba
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10. Viktig?Torsdag 07. jan. 2021 kl. 06:01
Vevo looks to expand its TV screen footprint with new Comcast deal
Pushing to secure its place on TV screens, CTV accounted for 40% of Vevo’s viewership and advertising revenue in 2020. The post Vevo looks to expand its TV screen footprint with new Comcast deal appeared first on Digiday.
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ic video channels it operates on YouTube, Vevo has been among the digital video publishers pushing to secure its place on people’s TV screens. In the latest example of th
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11. Viktig?Onsdag 06. jan. 2021 kl. 06:01
Here are the five major forces and trends that will shape the future of TV in 2021
How exactly 2021 will shape the future of TV is anyone’s guess. But here are the major factors that will affect its formation. The post Here are the five major forces and trends that will shape the future of TV in 2021 appeared first on Digiday.
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ast’s Xumo, and TV networks and digital publishers have similarly sped up to spin out their own 24/7 channels to distribute across these services and give themselves a fo
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12. Viktig?Onsdag 06. jan. 2021 kl. 00:16
Deep Dive: Programmatic ends a strong 2020 as CTV, OTT and data privacy loom large in early 2021
Transition away from third-party cookies prompting discussions about data usage, privacy and innovations in contextual targeting and data sharing. The post Deep Dive: Programmatic ends a strong 2020 as CTV, OTT and data privacy loom large in early 2021 appeared first on Digiday.
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ot of the publishers and major providers from a linear standpoint are getting into the game of putting their inventory out there,” said Anderson Major players in ad tech
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13. Viktig?Tirsdag 05. jan. 2021 kl. 06:01
How Future PLC’s audience-first strategy grew revenue in 2020
Future PLC's huge database of user behavior and shopping habits is what CEO Zillah Byng-Thorne said helped the company grow over the past year. The post How Future PLC’s audience-first strategy grew revenue in 2020 appeared first on Digiday.
Treff:
While 2020 was a year of struggle and strife for many publishers, London-based Future PLC ended its 2020 fiscal year up 65% in total revenue from last year, bringing in
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14. Viktig?Mandag 04. jan. 2021 kl. 13:22
Disse skal kåre Norges beste digitale reklamejobber
INMA-sjefen har fått plass jurygeneral og nye fagjuryledere til Gulltaggen.
Treff:
anner i Anorak, Simen Hanssen, blir juryleder for mediestrategi, og head of publishers and marketing i Strossle Norge, Mari Grønvold, for innholdsmarkedsføring. - Juryen
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15. Viktig?Mandag 04. jan. 2021 kl. 06:01
The end of the waiting game
With a virus-induced economic meltdown crimping vital revenue streams, companies have to pivot quickly to simply stay in business. The post The end of the waiting game appeared first on Digiday.
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cided to “burn their boats” on the shores of CTV. Publishers, severely battered in second quarter as the first wave of the coronavirus took hold, rushed nascent e-commerc
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16. Viktig?Onsdag 30. des. 2020 kl. 06:01
In memoriam: A round-up of the media companies we lost in 2020
Here is this year's round-up of the publications that we lost, or ones that nearly tumbled to their deaths, in 2020. The post In memoriam: A round-up of the media companies we lost in 2020 appeared first on Digiday.
Treff:
e here.The past 20 years in the media industry have not been easy for publishers. World events, such as the digital revolution, followed shortly by the Great Recession an
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17. Viktig?Onsdag 30. des. 2020 kl. 06:01
For Vice Media, bad-boy news culture is dead, long live news
Vice Media spent 2020 putting news more at the forefront of its brand, but it still has work to do positioning itself in the digital media landscape. The post For Vice Media, bad-boy news culture is dead, long live news appeared first on Digiday.
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ck here; Modern Retail’s coverage is available here. Going into 2021, publishers will do their best to lean into whatever makes them differentiated. This is especially tr
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18. Viktig?Mandag 28. des. 2020 kl. 06:01
The jig is up: The end of the identity workaround
During the ID free-for-all there was an abundance of IDs and nothing blocking them. This year has marked the end of the ID free-for-all. The post The jig is up: The end of the identity workaround appeared first on Digiday.
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rs are logged in. On this path, publishers effectively become walled gardens themselves where third-party identity providers can install technology in the publishers’ dom
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19. Viktig?Onsdag 23. des. 2020 kl. 06:01
How Complex entered the race to earn revenue from audience insights
Complex Collective's 30,000 members are helping to inform not only the media company's operations, but also how brands should advertise to this demographic. The post How Complex entered the race to earn revenue from audience insights appeared first on Digiday.
Treff:
survey. During the coronavirus pandemic that left many publishers’ advertising businesses uncertain at best, some turned to their audience panels to get more insights an
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20. Viktig?Onsdag 23. des. 2020 kl. 06:01
Digiday Research: Nearly one third of agencies grew their headcounts in 2020
Despite some initial plunges in the first and second quarters, agencies largely kept their head counts or increased them in 2020. The post Digiday Research: Nearly one third of agencies grew their headcounts in 2020 appeared first on Digiday.
Treff:
the same and decreased. Those results contrast favorably to the ugly time that publishers faced this year, where more than half of respondents to a separate Digiday surv
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