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1. Viktig?Fredag 07. aug. 2020 kl. 06:01
WTF…are standard contractual clauses
With the Privacy Shield dead, companies are moving to standard contractual clauses so data transfer between the EU and U.S. is GDPR compliant. The post WTF…are standard contractual clauses appeared first on Digiday.
Treff:
not always easy for publishers who work with multiple multinational vendors, many of which are based in the U.S. “GDPR has always been an expensive regime to comply wit
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2. Viktig?Fredag 07. aug. 2020 kl. 06:01
‘You have to innovate on the value’: The disparate state of virtual event ticketing
A virtual event happens every minute as saturation nears and publishers keep giving it away for free. The post ‘You have to innovate on the value’: The disparate state of virtual event ticketing appeared first on Digiday.
Treff:
he value you create for your audience,” said Nichols. “If you look at publishers, a lot want to get a celebrity to talk for 15 minutes, but that’s just a live press rele
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3. Viktig?Fredag 07. aug. 2020 kl. 06:01
‘Take back some market share from Amazon’: Publishers are testing their own versions of Prime Day
With Amazon Prime Day delayed, publishers with commerce operations are creating their own shopping holidays. The post ‘Take back some market share from Amazon’: Publishers are testing their own versions of Prime Day appeared first on Digiday.
Treff:
ar when consumers have been conditioned to spend big money on discounted goods, publishers with commerce operations are seeing an opportunity to try their hand at creati
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4. Viktig?Onsdag 05. aug. 2020 kl. 06:01
How The 19th relied on memberships and funding to launch during a pandemic
In order to keep on schedule to launch ahead of the U.S. presidential election, non-profit publisher The 19th had to rely heavily on membership and fundraising to meet its launch goal of $4 million. The post How The 19th relied on memberships and funding to launch during a pandemic appeared first on Digiday.
Treff:
ions, therefore, have become a significant piece of the puzzle. Publisher and co-founder Amanda Zamora said that she and Ramshaw spent the better part of 2019 developing
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6. Viktig?Onsdag 05. aug. 2020 kl. 06:01
‘We can be agile and evolve’: News UK is quickly growing a 7-figure incremental revenue stream from social video
The goal for Social Studio is a 10-day turnaround from campaign booking to going live. The post ‘We can be agile and evolve’: News UK is quickly growing a 7-figure incremental revenue stream from social video appeared first on Digiday.
Treff:
ncreasing appetite for campaigns delivered via social video. Last November, the publisher launched a social video branded content product, Social Studio, for its tabloid
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7. Viktig?Tirsdag 04. aug. 2020 kl. 06:01
Lack of events revenue squeezes B2B media, forcing virtual volumeand innovation
Advertising, subscriptions and commerce have begun to recover. But events have not, and B2B media companies are feeling the squeeze. The post Lack of events revenue squeezes B2B media, forcing virtual volumeand innovation appeared first on Digiday.
Treff:
ave backed off. As recently as six months ago, Industry Dive, a B2B publisher that covers 19 different verticals, was looking to buy an events company to help diversify
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9. Viktig?Tirsdag 04. aug. 2020 kl. 06:01
Finance is the new marketing: Why some ad tech companies are paying publishers early
Showing off a flush balance sheet could replace hiring the fancy yacht at Cannes as an ad tech marketing tactic. The post Finance is the new marketing: Why some ad tech companies are paying publishers early appeared first on Digiday.
Treff:
ervice, part-flex, some ad tech companies have been offering to pay their publisher clients early. PubMatic, for example, paid all its publishers three days early for th
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17. Viktig?Onsdag 29. juli 2020 kl. 06:01
U.K. entertainment title Digital Spy looks to use Apple News+ to boost global reach
The launch marks Digital Spy's first magazine of any format. The post U.K. entertainment title Digital Spy looks to use Apple News+ to boost global reach appeared first on Digiday.
Treff:
Rolling Stone. Apple distributes 50% of subscriber revenue to publishers based on how much time those subscribers spend with publishers’ content in a 30-day period, Dig
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20. Viktig?Mandag 27. juli 2020 kl. 06:01
Inside Tony Haile’s expedition to (help) save the news business 
For now, Scroll has produced barely any revenue for its partners, a slow uptake that has made some media executives question how much to promote it on their sites The post Inside Tony Haile’s expedition to (help) save the news business  appeared first on Digiday.
Treff:
r the time being, Haile’s grand promise of creating a better internet for publishers remains undelivered. Scroll’s reason for existing has always been fairly easy to ar
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