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3. Viktig?Fredag 08. jan. 2021 kl. 08:12
Får ansvaret for samarbeidet med byråbransjen i Schibsted
- Vi er størst og vi skal også være best, sier Lars Hvinden.
Treff:
Lars Hvinden forlater Discovery til fordel for rollen som Head of Agency & Programmatic Development i Schibsted. Det skriver mediekonsernet i en pressemelding. I Disco
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5. Viktig?Onsdag 06. jan. 2021 kl. 00:16
Deep Dive: Programmatic ends a strong 2020 as CTV, OTT and data privacy loom large in early 2021
Transition away from third-party cookies prompting discussions about data usage, privacy and innovations in contextual targeting and data sharing. The post Deep Dive: Programmatic ends a strong 2020 as CTV, OTT and data privacy loom large in early 2021 appeared first on Digiday.
Treff:
it may have been hard to imagine the ways a pandemic could impact the world of programmatic marketing. As it has turned out, of course, the coronavirus crisis has had prof
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6. Viktig?Tirsdag 05. jan. 2021 kl. 06:01
As ad tech surges, challenges remainand not just from the coronavirus pandemic
These are undoubtedly heady times for ad tech vendors. But it's important to be realistic about the future as 2021 unfolds economically. The post As ad tech surges, challenges remainand not just from the coronavirus pandemic appeared first on Digiday.
Treff:
ia-based East West Bank went so far as to extend lines of credit to programmatic part of the market that has had its fair share of cash flow worries. “It’s a testament to
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8. Viktig?Mandag 04. jan. 2021 kl. 06:01
The end of the waiting game
With a virus-induced economic meltdown crimping vital revenue streams, companies have to pivot quickly to simply stay in business. The post The end of the waiting game appeared first on Digiday.
Treff:
er to look ahead to audience-based metrics. And programmatic is enjoying a particularly frothy moment as advertisers are eager to see faster and more efficient results and
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9. Viktig?Mandag 28. des. 2020 kl. 06:01
The jig is up: The end of the identity workaround
During the ID free-for-all there was an abundance of IDs and nothing blocking them. This year has marked the end of the ID free-for-all. The post The jig is up: The end of the identity workaround appeared first on Digiday.
Treff:
of programmatic agency Goodway Group. The reality that things are going to change permanently has set in. The plan forward has not yet been determined and the likelihood i
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11. Viktig?Mandag 21. des. 2020 kl. 06:01
‘A whole new frontier for us’: Marketplaces begin to crop up as publishers continue to hunt for new user revenue
Many publishers see the marketplace as a further step beyond affiliate relationships toward serving their audiences as customer bases. The post ‘A whole new frontier for us’: Marketplaces begin to crop up as publishers continue to hunt for new user revenue appeared first on Digiday.
Treff:
few years is, ‘How can we diversify from programmatic and branded content to start making money from our users?’” Narcity’s Lapointe said. “From there, it’s about, ‘What p
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12. Viktig?Onsdag 16. des. 2020 kl. 06:01
Cheat sheet: Facebook Instant Articles revenues rise for publishers
The number of publishers using Instant Articles grew this year, with more than 5,700 publishers either starting to use or returning to the format. The post Cheat sheet: Facebook Instant Articles revenues rise for publishers appeared first on Digiday.
Treff:
from Instant Articles began improving. By 2019, the programmatic fill rates had improved to the point that Instant Articles’ RPMs were reliably better than what some publis
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17. Viktig?Torsdag 10. des. 2020 kl. 06:01
Cheatsheet: PubMatic plots path to growth as a public ad tech vendor
Companies like Pubmatic are starting to realize that the industry is moving to an age of integrated ad tech services. The post Cheatsheet: PubMatic plots path to growth as a public ad tech vendor appeared first on Digiday.
Treff:
, which includes biggies like Verizon, News Corp and Zynga.PubMatic’s programmatic auctions handle 134 billion ad impressions daily, that generate one trillion advertising
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