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2. Viktig?Fredag 07. aug. 2020 kl. 06:01
How the alternative holding agency groups are hitting growth spurts even during the downturn
As traditional agency holding groups flounder, smaller rivals are growing, even during a pandemic-induced downturn. The post How the alternative holding agency groups are hitting growth spurts even during the downturn appeared first on Digiday.
Treff:
lding groups flounder, their smaller rivals can’t stop growing even during a pandemic-induced downturn.So much so that those businesses are on an acquisition trail unburdened
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3. Viktig?Torsdag 23. juli 2020 kl. 06:01
‘Week-over-week growth’: How travel ad spending is starting to rebook across Europe
While the industry has understandably experienced a seismic decline, there are undoubtedly the green shoots of recovery. The post ‘Week-over-week growth’: How travel ad spending is starting to rebook across Europe appeared first on Digiday.
Treff:
ared to the same period last year, according to Nielsen Ad Intel. But the real pandemic-induced decline in digital traffic came in April, when performance marketing agency Roa
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4. Viktig?Torsdag 11. juni 2020 kl. 06:06
Despite recession, Jaguar plans to keep driving advertising through the crisis
Most advertisers are revisiting their strategies for the summer but that doesn’t mean they’re all starting from scratch. The post Despite recession, Jaguar plans to keep driving advertising through the crisis appeared first on Digiday.
Treff:
ufacturers launch new models. In many ways, the pandemic-induced recession only heightened the need for that planned brand-building. Indeed, economic slumps can be the best cha
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5. Viktig?Mandag 18. mai 2020 kl. 06:02
The cost-cutting era will lead to more agency combinations
The need for efficiencies in the tighter financial market will drive the consolidation both from marketers and agencies. The post The cost-cutting era will lead to more agency combinations appeared first on Digiday.
Treff:
mal” of pandemic-induced lockdowns. Offering a product through multiple channels makes sense. However, as the economy re-opens and lockdowns ease, brick-and-mortar stores will
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6. Viktig?Torsdag 02. april 2020 kl. 06:01
Complex Networks plans to diversify its way through the pandemic
Complex Networks bills itself as one of the most diversified digital media companies in the business, so it’s counting on diversification to protect its business. The post Complex Networks plans to diversify its way through the pandemic appeared first on Digiday.
Treff:
to its stay-the-course expansion plan to the potential for a virtual ComplexCon marketplace if the lockdown continues, Complex’s strategy to survive the current economic climat
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