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1. Viktig?Torsdag 15. april 2021 kl. 06:01
To get the attention of millennials and Gen Z, Ace Hardware is turning to influencers
Ace Hardware is adding a paid and organic influencer strategy to its marketing mix to allow the brand to make content that “doesn’t feel like an ad. The post To get the attention of millennials and Gen Z, Ace Hardware is turning to influencers appeared first on Digiday.
Treff:
Ace Hardware is adding a paid and organic influencer strategy to its marketing mix. The nearly 100-year-old hardware retailer is new to the space and looking to get the
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2. Viktig?Onsdag 14. april 2021 kl. 20:00
The face mask that may be more organic than you bargained for
A face mask made from cow pat, plus Britishisms vs Americanisms and four-dimensional urban hyperspace, in Feedback’s weird weekly round-up
Treff:
s organic as that, consisting mainly of marketing material for an April Fool. Following recent discussions of alternative skincare products 13 March, we will be sticking
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3. Viktig?Onsdag 14. april 2021 kl. 09:06
Elkjøp henter Christine Torp fra Starcom
Blir Elkjøps nye Head of Performance Marketing.
Treff:
til Elkjøp, i Nydalen, Oslo, har den siste tiden rustet opp sin satsning innen Marketing og Brand. Ifølge en pressemelding er siste tilskudd i denne prosessen Christine
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4. Viktig?Onsdag 14. april 2021 kl. 06:57
Amedia selger innholdsreklame for over 80 millioner ansetter byrået ny produsent
Satser nye talenter etter et sterkt økonomisk 2020.
Treff:
kraftig på salg av innholdsreklame, produksjon og distribusjon, eller content marketing som mange liker å kalle det. Det skjer både direkte ute i avisene og i det inter
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5. Viktig?Onsdag 14. april 2021 kl. 06:01
Welcome to the ‘Zoom Town’: Remote working has employees on the move
Americans in their 30s are relocating in droves as they embrace the freedom of working from anywhere — a trend that experts say will redefine the national landscape. The post Welcome to the ‘Zoom Town’: Remote working has employees on the move appeared first on Digiday.
Treff:
Acceleration Partners, a Boston-based global affiliate marketing firm with clients including Marriott International and Adidas. “It helps us identify talent in a wide r
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7. Viktig?Onsdag 14. april 2021 kl. 06:01
Google’s privacy plan brings changes, but not as many as marketers think
Weary marketers increasingly see the film “Groundhog Day”, in which the hero is doomed to repeat the same day over and over again, as an apt commentary on online advertising. The post Google’s privacy plan brings changes, but not as many as marketers think appeared first on Digiday.
Treff:
height of its garden wall just as it always has done,” said a marketing procurement director at a pharmaceutical business who spoke to Digiday on the condition of anon
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8. Viktig?Tirsdag 13. april 2021 kl. 12:41
Felleskjøpet følger opp reklamevinnere med ny kampanje: - Krevende oppgave
Markedsdirektøren i Felleskjøpet ville ikke ha laget Gullfisken-vinneren «Bønder i byen» i dag. - Et helt annet bærekraftfokus.
Treff:
gasjen. - Dagens marketingverden er mye mer kompleks enn den var, og det stiller nye krav til Felleskjøpet. Vi har en kompleks kundestruktur og skal både møte bonden på
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9. Viktig?Tirsdag 13. april 2021 kl. 10:21
Høglund to deliver more fuel gas supply systems
Wins new contract to deliver fuel gas systems for four crude oil tankers
Treff:
solution. Commenting on this contract, David Gunaseelan, VP Sales & Marketing at Høglund Marine Solutions, said: “We’re very much looking forward to embarking in th
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10. Viktig?Tirsdag 13. april 2021 kl. 09:58
Optimarin surfs retrofit wave
Signed orders for over 100 units so far in 2021
Treff:
stomers alike.” ACCELERATING ACTIVITY Tore Andersen, Optimarin EVP Sales and Marketing, says the segment is now picking up quickly ahead of impending regulatory complia
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12. Viktig?Tirsdag 13. april 2021 kl. 06:01
Sales al fresco: Publishers adopt new tactics to gain essential face time with clients
Publisher commercial execs don't expect in-person sales meetings to return any time soon, but have adopted various in-person options in the interim. The post Sales al fresco: Publishers adopt new tactics to gain essential face time with clients appeared first on Digiday.
Treff:
e not had a big boardroom presentation yet,” said Matt Weiner, president of marketing services at law journal publisher ALM. “There’s always that desire to get back to f
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13. Viktig?Tirsdag 13. april 2021 kl. 06:01
The Washington Post staffs up in Asia and Europe to relieve pressure from U.S. breaking news teams
The Post's news hubs in Seoul and London are meant to ensure the publication has reporters in different time zones to cover news as soon as it breaks. The post The Washington Post staffs up in Asia and Europe to relieve pressure from U.S. breaking news teams appeared first on Digiday.
Treff:
f audience development and marketing firm Twenty-First Digital, noted that this could draw in more international subscribers, too, especially “if a good chunk of potenti
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15. Viktig?Tirsdag 13. april 2021 kl. 06:01
Vendors jostle for position ahead of coming contextual pivot
Vendors hawking contextual wares have swamped publishers and agencies, hoping to grab media dollars once spent using third-party cookie targeting. The post Vendors jostle for position ahead of coming contextual pivot appeared first on Digiday.
Treff:
The media and marketing ecosystems presume advertising budgets are going to swing back toward contextual targeting. No one knows quite how much, but the players have alr
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18. Viktig?Mandag 12. april 2021 kl. 06:01
Shortage in mental health services fans flames of employee burnout
A shortage of psychiatrists, clinical psychologists and licensed social workers could be cataclysmic for employers, per health experts. The post Shortage in mental health services fans flames of employee burnout appeared first on Digiday.
Treff:
ded and often unavailable. San Diego-based Power Digital Marketing has introduced a range of services to employees aimed at improving their mental wellness, including “
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19. Viktig?Mandag 12. april 2021 kl. 06:01
Cheat Sheet: Google curbs publishers’ commerce plans with a product reviews update
Commerce content built using information aggregated from other sources may struggle to find a large audience through Google search. The post Cheat Sheet: Google curbs publishers’ commerce plans with a product reviews update appeared first on Digiday.
Treff:
nds and retailers have grown more interested in affiliate marketing and publishers have chased those commissions. Last year’s pandemic accelerated that trend, as adverti
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