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3. Viktig?Tirsdag 04. aug. 2020 kl. 06:01
Finance is the new marketing: Why some ad tech companies are paying publishers early
Showing off a flush balance sheet could replace hiring the fancy yacht at Cannes as an ad tech marketing tactic. The post Finance is the new marketing: Why some ad tech companies are paying publishers early appeared first on Digiday.
Treff:
found 62% of publishers were experiencing late payment problems. As many marketers reined in their spending at least in the earlier throes of the pandemic publishers
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5. Viktig?Mandag 03. aug. 2020 kl. 06:01
How the world’s biggest advertisers are spending (or not) as the pandemic grinds on
Having pulled back in Q1, some advertisers are gearing up for a big push in the second half of the year. Others are bracing themselves for a rocky road ahead. The post How the world’s biggest advertisers are spending (or not) as the pandemic grinds on appeared first on Digiday.
Treff:
As the coronavirus crisis took its grip on the western world, many marketers initially reacted by pausing, or at least reining in, their spending. But that paralysis qui
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6. Viktig?Mandag 03. aug. 2020 kl. 06:01
‘There is a battle going on’: TikTok-Instagram rivalry for creators heating up
TikTok and Instagram are in the throes of an all out battle for creators' content and both are spending aggressively to come out on top. The post ‘There is a battle going on’: TikTok-Instagram rivalry for creators heating up appeared first on Digiday.
Treff:
ns a newer platform among marketers than Instagram or YouTube, so the money creators make from brand deals for TikTok videos falls well short of the the money they make
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12. Viktig?Tirsdag 28. juli 2020 kl. 06:01
‘Just waiting for the knockout blow’: U.K. government’s junk food ad ban yet another hit for already battered publishers
The U.K. government is proposing a ban on ads for foods high in fat, salt and sugar on TV or online before 9 p.m. — and is weighing ending online junk food ads altogether. The post ‘Just waiting for the knockout blow’: U.K. government’s junk food ad ban yet another hit for already battered publishers appeared first on Digiday.
Treff:
around £100 million $129 million came from food marketers and £300 million $386 came from the retail sector. De Groote estimates the ban would put around £100 million of
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15. Viktig?Fredag 24. juli 2020 kl. 06:01
‘My mind is opened to different possibilities now’: 5 ways agency work will change going forward
Agency executives and employees believe that some of the workflow and workplace changes will stick long after coronavirus is under control. The post ‘My mind is opened to different possibilities now’: 5 ways agency work will change going forward appeared first on Digiday.
Treff:
eters have used “agile” and “nimble” as buzzwords to set themselves up as modern and differentiated. The need for teams to be both “agile” and “nimble” has certainly bee
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16. Viktig?Torsdag 23. juli 2020 kl. 06:01
‘Week-over-week growth’: How travel ad spending is starting to rebook across Europe
While the industry has understandably experienced a seismic decline, there are undoubtedly the green shoots of recovery. The post ‘Week-over-week growth’: How travel ad spending is starting to rebook across Europe appeared first on Digiday.
Treff:
trategy officer at M&C Saatchi. “If marketers don’t feel like they can sell someone a holiday right now, then they’re trying to find ways to inspire them for when th
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