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1. Viktig?Onsdag 14. april 2021 kl. 06:01
Welcome to the ‘Zoom Town’: Remote working has employees on the move
Americans in their 30s are relocating in droves as they embrace the freedom of working from anywhere — a trend that experts say will redefine the national landscape. The post Welcome to the ‘Zoom Town’: Remote working has employees on the move appeared first on Digiday.
Treff:
ing to a study by Audience Town, an ad tech platform for real estate and home marketers. The trend promises to “redefine the national landscape,” said Audience Town CEO
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3. Viktig?Onsdag 14. april 2021 kl. 06:01
Google’s privacy plan brings changes, but not as many as marketers think
Weary marketers increasingly see the film “Groundhog Day”, in which the hero is doomed to repeat the same day over and over again, as an apt commentary on online advertising. The post Google’s privacy plan brings changes, but not as many as marketers think appeared first on Digiday.
Treff:
ince Google left the industry in no doubt of its view on user-level tracking, marketers have been buffeted from one uncertain situation to another. But for all this unce
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5. Viktig?Tirsdag 13. april 2021 kl. 06:01
Vendors jostle for position ahead of coming contextual pivot
Vendors hawking contextual wares have swamped publishers and agencies, hoping to grab media dollars once spent using third-party cookie targeting. The post Vendors jostle for position ahead of coming contextual pivot appeared first on Digiday.
Treff:
nboxes of media buyers and publishers alike, buy- and sell-side sources said. Marketers, looking to preserve the always-on ad buying systems they spent years refining,
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7. Viktig?Torsdag 08. april 2021 kl. 14:49
Reklametalenter klare for digitalt reklame-VM: - Slipper å møte en ekte skummel jury
- I år trodde vi endelig det var vår tur til å bli invitert på båtfest. Men vi visst vente litt til, sier Per Berge Moe i Anti.
Treff:
e avlevere et bidrag. De som deltar i Young Lions Media, PR, Marketers og Digital skal gjøre en presentasjon, mens de som deltar i Young Lions Film skal forberede en fil
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10. Viktig?Onsdag 07. april 2021 kl. 06:01
No major plays yet: Why Clubhouse has yet to become part of the brand social playbook
Brands are still using Clubhouse to experiment, but don't see it as a must-buy channel or something to build a permanent strategy around. The post No major plays yet: Why Clubhouse has yet to become part of the brand social playbook appeared first on Digiday.
Treff:
. Her advice to marketers is similar to Young’s. “Listen first, get a feel for how the app is working,” she said. “It is well thought out. However, there are definitely
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11. Viktig?Onsdag 07. april 2021 kl. 06:01
Brands bet on texts to pique customers’ interest amidst digital marketing upheaval
The messages app is starting to become the sought-after piece of digital real estate among brands and retailers. The post Brands bet on texts to pique customers’ interest amidst digital marketing upheaval appeared first on Digiday.
Treff:
e the most sought-after piece of digital real estate among brands and retailers.Marketers at e-commerce startups say they’re increasingly using text messages to promote
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15. Viktig?Tirsdag 06. april 2021 kl. 06:01
As privacy changes loom, Amazon stands to reap the greatest reward
Nearly half of brands now rely on Amazon DSP today, up from around one third in 2019, according to one study. That market share will likely only grow amid the demise of the third-party cookie. The post As privacy changes loom, Amazon stands to reap the greatest reward appeared first on Digiday.
Treff:
from 39% to 49%. Although some marketers currently supplement Amazon’s first-party data with other third-party information when buying Amazon DSP ads, “in our experienc
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16. Viktig?Tirsdag 06. april 2021 kl. 06:01
Why the CMO is a key, but precarious, role in facing the privacy changes Apple and Google have instituted
CMOs may be at the top of the marketing food chain, but they're struggling as much as everyone else figuring out how to navigate evolving privacy issues. The post Why the CMO is a key, but precarious, role in facing the privacy changes Apple and Google have instituted appeared first on Digiday.
Treff:
of directors, which is made up of two-thirds top-level marketers, and the topic of identifiers ranked as their No. 2 priority, just behind marketing effectiveness ident
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19. Viktig?Fredag 02. april 2021 kl. 06:28
‘Still a viable proposition’: PubMatic CEO on plans to grow beyond a commoditized market
Pubmatic rode a rising tide in the ad tech sector throughout 2020 that saw it hit the crest of the wave at the end of the year when it floated on the stock market. The post ‘Still a viable proposition’: PubMatic CEO on plans to grow beyond a commoditized market appeared first on Digiday.
Treff:
ith ad tech fees in 2018 have recently reinvented themselves as companies for marketers, not just publishers.For some, SSPs’ resilience is explained by outward-looking o
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