Treff: mean “ethical.” We’re seeing companies setting their own standards for appropriate use of data that place the end user at the center of the process. As first-party data
Treff: ntless luxury brands scrambling over each other to get into the lucrative fashion market of China, partnering with Chinese companies like Tmall. But recently, those bra
Treff: otographed in London's South Bank. Photo: Edmond Terakopian Vis mer Lucrative offersOne of the men who, according to al-Huweiti, has tried to entice her to go back to Sa
Treff: otographed in London's South Bank. Photo: Edmond Terakopian Vis mer Lucrative offersOne of the men who, according to al-Huweiti, has tried to entice her to go back to Sa
Treff: ble. “The reason [SaaS] businesses are so lucrative in the market is because after a year or two, you understand the lifetime value of a customer, so yes you’re investin
Treff: g the deals employing those options are likely to be more lucrative. The unnamed publisher said that advertisers signing private marketplace deals including first-party
Treff: ed to become vastly lucrative projects in Arctic waters, both on the Norwegian and Russian sides of the border. That same year, the oil price peaked to an average record
Treff: re terminology and nuances that buyers need to understand to make strategic and lucrative spending decisions. Before diving into new terms, however, let’s clear up a com
Treff: wn [CTV] presence has not been very lucrative.” As a result, this publisher is looking into starting up a 24/7 streaming channel instead to distribute on free, ad-suppo
Treff: uction as well as the prominence of a brand’s product placement. CNN’s in-house branded content studio Courageous, not Great Big Story employees, produced the videos for
Treff: ation of beef … Implanting beef cattle embryos in dairy cows makes them more lucrative Male dairy calves are worth so little that they are often shot after birth, but b
Treff: not after the magazine or its editorial operations. Instead, ABG was after the lucrative business opportunities that could come from slapping SI’s logo on new products
Treff: g one of the most lucrative at the moment, building an OTT audience is not easy. So, she said, her team is looking to sell more cross-platform deals that will increase t
Treff: ich allows for more lucrative brand deals from advertisers, as was outlined in the company’s virtual event upfront in August. So far, Jen Mormile chief business officer
Treff: er, without having to jostle for favor with its bigger cloud hosting rivals Google and Amazon. “Oracle will combine its secure cloud technology with continuous code revi
Treff: y competitive Taboola and Outbrain had long duked it out for the most lucrative publisher deals, cutting large seemingly uneconomic guarantee and revenue share deals i
Treff: asn’t exposed to it in the past,” he said, making it an even more lucrative opportunity to increase revenue. Broadcast sponsor, Procter & Gamble, is co-producing and
Treff: ting system. Industry observers expect opt-in rates to be low, reducing the lucrative CPMs that publishers and advertisers can charge for offering access to valuable aud
Treff: rm a few years ago. Amazon’s success has made it clear just how lucrative of a business advertising can be for retailers. During its second quarter earnings, Amazon said
Treff: eny that Apple opens up a lucrative audience of hundreds of millions of consumers, many of which are willing to pay for its services. A study published in June by Analys
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