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2. Viktig?Torsdag 30. juli 2020 kl. 06:02
Digiday Research: 41% of agency buyers say they will resume Facebook spending at the end of July
Agency execs remain dived on when to return their advertising budgets to Facebook as the end of the boycott nears. The post Digiday Research: 41% of agency buyers say they will resume Facebook spending at the end of July appeared first on Digiday.
Treff:
gency buyers say they will resume Facebook spending at the end of July Agency execs remain dived on when to return their advertising budgets to Facebook as the end o
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4. Viktig?Fredag 24. juli 2020 kl. 06:01
WTF are shadow blocklists and how they can take a bite out of publisher revenue
Shadow blocklists are a catch-all term to describe those instances where a buyer inexplicably stops bidding for ads on a publisher’s ads. The post WTF are shadow blocklists and how they can take a bite out of publisher revenue appeared first on Digiday.
Treff:
e answers isn’t straightforward, as XDA Developers’ execs discovered. “Google may own both sides of the marketplace, but they’re separate entities so a publisher can
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9. Viktig?Fredag 10. juli 2020 kl. 06:01
Virtually indispensable: How work-from-home skills became a boon for the post-office reality
Work-from-home (or anywhere) used to be something you’d have to convince employers was good for the company. The post Virtually indispensable: How work-from-home skills became a boon for the post-office reality appeared first on Digiday.
Treff:
sons why it would be good for their companies. At least a few execs privately said to me in mid March that they worried about their employees not working as hard as
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10. Viktig?Onsdag 08. juli 2020 kl. 06:03
‘My white colleagues are looking to me for answers’: Confessions of a Black ad tech exec
While the ad tech has taken strides toward being more inclusive, it has also suffered setbacks, according to a senior Black exec. The post ‘My white colleagues are looking to me for answers’: Confessions of a Black ad tech exec appeared first on Digiday.
Treff:
st not true. Others are asking me where to find Black execs to speak at their conferences. If those execs applied the same mindset they use to fix problems in ad tec
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16. Viktig?Tirsdag 30. juni 2020 kl. 06:02
‘Being Black, you have to work twice as hard’: Inside Bleacher Report’s staff revolt that toppled a CEO
The disparity between Bleacher Report's mostly white leadership and its Black employees has reached a breaking point. The post ‘Being Black, you have to work twice as hard’: Inside Bleacher Report’s staff revolt that toppled a CEO appeared first on Digiday.
Treff:
t through the entire five-hour forum. “On the WebEx link at the bottom, I made sure I could see his face during the entire duration. He didn’t zone out. He didn’t ta
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18. Viktig?Mandag 29. juni 2020 kl. 06:03
‘Easier for brands to engage with the platform’: Inside TikTok’s revamped pitch to advertisers
TikTok is bringing all its marketing services and ad formats under one banner. The post ‘Easier for brands to engage with the platform’: Inside TikTok’s revamped pitch to advertisers appeared first on Digiday.
Treff:
kTok doesn’t stay there. Commercial execs are trying to position the app as the starting point for social media campaigns that then spread to other platforms. “Conte
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