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2. Viktig?Onsdag 14. april 2021 kl. 06:01
Future of TV Briefing: The pandemic will not be televised
TV and streaming show makers are trying to gauge what types of programming a post-pandemic audience will and won't be interested in watching. The post Future of TV Briefing: The pandemic will not be televised appeared first on Digiday.
Treff:
ng and furniture in user-generated images.According to The Information, Snap will use the technology to direct people from its app to third-party websites to purchase ite
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5. Viktig?Mandag 12. april 2021 kl. 06:01
Cheat Sheet: Google curbs publishers’ commerce plans with a product reviews update
Commerce content built using information aggregated from other sources may struggle to find a large audience through Google search. The post Cheat Sheet: Google curbs publishers’ commerce plans with a product reviews update appeared first on Digiday.
Treff:
tise scattered, further entrenching its role in the rapidly developing world of e-commerce. On Thursday, Apr. 8, Google announced a “product reviews update” to search tha
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6. Viktig?Torsdag 08. april 2021 kl. 06:01
How Bustle Digital Group sets up shoppable options within its editorial content
Rather than launch a shop page or an online marketplace adjacent to its homepage, BDG is giving all of its content the ability to become shoppable. The post How Bustle Digital Group sets up shoppable options within its editorial content appeared first on Digiday.
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ers at one time during the event. Using the Swedish-based e-commerce checkout platform Tipser, BDG will be aiming to solve the friction problem by giving readers the abil
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7. Viktig?Torsdag 08. april 2021 kl. 06:01
Cheat Sheet: Why Snap plans to integrate Screenshop as part of it’s hot pursuit of e-commerce
The commerce acquisition is just the latest way Snapchat is trying to get its 265 million global users to shop through the app. The post Cheat Sheet: Why Snap plans to integrate Screenshop as part of it’s hot pursuit of e-commerce appeared first on Digiday.
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rs. The move comes at a time when social media platforms are competing to add e-commerce features and crack the social shopping code. According to The Information, the ne
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8. Viktig?Onsdag 07. april 2021 kl. 06:01
Brands bet on texts to pique customers’ interest amidst digital marketing upheaval
The messages app is starting to become the sought-after piece of digital real estate among brands and retailers. The post Brands bet on texts to pique customers’ interest amidst digital marketing upheaval appeared first on Digiday.
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ught-after piece of digital real estate among brands and retailers.Marketers at e-commerce startups say they’re increasingly using text messages to promote new sales or p
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10. Viktig?Tirsdag 06. april 2021 kl. 06:01
As privacy changes loom, Amazon stands to reap the greatest reward
Nearly half of brands now rely on Amazon DSP today, up from around one third in 2019, according to one study. That market share will likely only grow amid the demise of the third-party cookie. The post As privacy changes loom, Amazon stands to reap the greatest reward appeared first on Digiday.
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rs,” said Melissa Burdick, president of Pacvue, a platform focused on e-commerce advertising. For Amazon, the opportunities are significant. Amazon’s ad business is spra
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11. Viktig?Fredag 02. april 2021 kl. 06:01
Brands turn to loyalty programs to ease into a post-cookie world
Legacy brands used to maintaining their advantage through media spending are being forced to get serious about first-party data. The post Brands turn to loyalty programs to ease into a post-cookie world appeared first on Digiday.
Treff:
sells through retailers like CVS and Walmart, but does not have its own DTC e-commerce play, the elimination of third-party cookies is a more acute issue. Maybelline spen
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18. Viktig?Mandag 29. mars 2021 kl. 06:01
How Good Housekeeping’s membership is changing the reader-publication relationship
Good Housekeeping is testing what a membership model looks like in conjunction with a subscription product. The post How Good Housekeeping’s membership is changing the reader-publication relationship appeared first on Digiday.
Treff:
rrelation between members tending to spend more on GH’s e-commerce operations as well as top spenders tending to become members, but as of now, the goal is not to capital
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19. Viktig?Mandag 29. mars 2021 kl. 06:01
Brands use Facebook Shops as a showroom, but not as a conversion platform
There are over 1 million active Facebook Shops, according to Mark Zuckerberg. The post Brands use Facebook Shops as a showroom, but not as a conversion platform appeared first on Digiday.
Treff:
st like a calling card or a mood board,” said Carlos Jorge, director of e-commerce at Fivestory, which retails luxury brands such as Missoni and Oliver Peoples. “But as a
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20. Viktig?Torsdag 25. mars 2021 kl. 05:01
Media Briefing: Publishers are switching up their paywalls
Publishers are adopting dynamic paywalls in an effort to acquire more subscribers and amass more first-party data as they prepare for life after the third-party cookie. The post Media Briefing: Publishers are switching up their paywalls appeared first on Digiday.
Treff:
, and I think that’s not a one-platform conversation. I think that is going to find its way into video as well. What we’ve covered WTF is NewsPassID?: NewsPass ID is a si
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Oppdatert: 18.04.21 kl. 10:20
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