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2. Viktig?Tirsdag 29. sep. 2020 kl. 06:01
Back in the fold: For many advertisers, just a commitment from Facebook to change is enough to return
Facebook has made several commitments to change the way it handles hate speech on its platformbut we've yet to see many of them in action. The post Back in the fold: For many advertisers, just a commitment from Facebook to change is enough to return appeared first on Digiday.
Treff:
cebook’s top 20 advertisers in the U.S., just five were still keeping their dollars away from the social network, according to Pathmatics. Data from the measurement co
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3. Viktig?Mandag 28. sep. 2020 kl. 19:28
Deep Dive: How media buying execs are adapting to the challenges and changes of 2020 and beyond
The coronavirus crisis has brands and the media they rely on scrambling to adapt to sweeping shifts in consumer behavior and attitudes. The post Deep Dive: How media buying execs are adapting to the challenges and changes of 2020 and beyond appeared first on Digiday.
Treff:
think again. The platform has become more and more important to advertisers and marketers, so it came up a few times throughout the Media Buying Summit.At the time of
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4. Viktig?Mandag 28. sep. 2020 kl. 06:01
Snapchat is pitching high-frequency, high-reach ‘Platform Burst’ ad campaigns
The new media buy ensures campaigns reach a certain amount of people in the app frequently over three or five days. The post Snapchat is pitching high-frequency, high-reach ‘Platform Burst’ ad campaigns appeared first on Digiday.
Treff:
for the media buy depends on how much of their TV dollars they’re prepared to move into online video platforms. And Snapchat is becoming a bigger contender for video
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8. Viktig?Torsdag 24. sep. 2020 kl. 06:01
‘Walk before you run’: Sports publishers look to blow out their betting content
Over the past 12 months, several large sports media brands have signed partnership deals with sports books The post ‘Walk before you run’: Sports publishers look to blow out their betting content appeared first on Digiday.
Treff:
he same, the largest arrangements are potentially worth hundreds of millions of dollars: PointsBet is committed to spending almost $400 million with NBC Sports over th
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10. Viktig?Onsdag 23. sep. 2020 kl. 06:01
‘Necessary, but insufficient:’ Advertisers are starting to question the value of low exchange fees
Large changes in bid price can often produce small changes in an advertiser’s ability to win those auctions. The post ‘Necessary, but insufficient:’ Advertisers are starting to question the value of low exchange fees appeared first on Digiday.
Treff:
ins is key to those advertisers on the lookout for new ways to work their dollars harder. In doing so, some of those advertisers have started to question whether they
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12. Viktig?Tirsdag 22. sep. 2020 kl. 06:01
TikTok’s unusual spinoff: 4 outstanding advertiser concerns
From a distracting IPO, to Walmart's end game, these are the key parts of TikTok's proposed sale that advertisers should pay attention to. The post TikTok’s unusual spinoff: 4 outstanding advertiser concerns appeared first on Digiday.
Treff:
d dollars with Amazon, but differentiates itself by using sales data from its physical stores. TikTok could help Walmart gain a foothold in social commerce, particular
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15. Viktig?Mandag 21. sep. 2020 kl. 06:01
Future of remote work perk: The companyand familyretreat
High-profit tech companies have championed the remote work and annual retreat career style. The post Future of remote work perk: The companyand familyretreat appeared first on Digiday.
Treff:
elationships and solve problems, some of these spend hundreds of thousands of dollars on retreats with employees and their families. Zapier, now a team of over 300 r
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16. Viktig?Søndag 20. sep. 2020 kl. 22:42
Jeg har vel aldri vært redd, jeg er ikke den typen. Men jeg ser i ettertid at det kunne gått gæli!
Ingunn Aagedal Schinstad Syns du det var mye styr da Tom Cruise var i Norge for å spille inn action...
Treff:
Warren Beatty og Goldie Hawn var i Lillehammer for å spille inn krimkomedien Dollars også. Publisert Publisert: 20. september 2020 – Jeg har vel aldri vært redd, jeg
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20. Viktig?Onsdag 16. sep. 2020 kl. 17:59
UNWTO: Verdens turisme nede med 65 procent
I årets første halvår faldt den globale turisme i gennemsnit 65 procent, viser ny rapport fra FN’s turismeagentur. Faldet i turismeomsætningen er fem gange større end under finanskrisen.
Treff:
l juni i år svarer til en nedgang på 460 milliarder dollars. Det er fem gange mere end blandt andet turismens seneste store globale krise, finanskrisen for ti år siden
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