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2. Viktig?Tirsdag 15. sep. 2020 kl. 08:02
Disney+ lanseres i Norge og fortsetter sin internasjonale ekspansjon
Oslo, Norge (15. september 2020) – Disney+, den høyt etterlengtede strømmetjenesten fra The Walt Disney Company, lanseres i dag i Norge, Danmark, Sverige, Finland, Island, Belgia, Portugal og Luxembourg.
Treff:
, ut til enda flere, sier Rebecca Campbell, Chairman i Walt Disney Direct-to-Consumer and International.Fra og med i dag kan abonnenter glede seg over 40 Disney+ originalproduksj
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3. Viktig?Mandag 14. sep. 2020 kl. 06:01
‘2020 has been the year of contingency plans’: The new norms of marketing
Six months into a paradigm shift in marketing due to on-going crises, marketing leaders say that many of the coping changes put in place are here to stay. The post ‘2020 has been the year of contingency plans’: The new norms of marketing appeared first on Digiday.
Treff:
rocter & Gamble and Anheuser-Busch were acquiring direct-to-consumer brands known for their expertise in e-commerce as well as performance marketing. In recent months, as peo
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4. Viktig?Fredag 11. sep. 2020 kl. 06:01
DTC brands are rethinking their ‘never-go-on-sale’ rule
DTC startups who have prided themselves on either never offering sales, or only offering them on Black Friday, are throwing their playbooks out the window. The post DTC brands are rethinking their ‘never-go-on-sale’ rule appeared first on Digiday.
Treff:
Never say never. The direct-to-consumer brand playbook has one common rule: Never discount. After all, these frequent discounts have proved an albatross for old school retailers
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8. Viktig?Onsdag 02. sep. 2020 kl. 06:01
‘It’s more transformational’: For the third time in five years, advertisers will launch a mediapalooza of account reviews
The unprecedented wave of media reviews from five years ago is on the crest of a comeback. The post ‘It’s more transformational’: For the third time in five years, advertisers will launch a mediapalooza of account reviews appeared first on Digiday.
Treff:
-based advertisers are being forced to act like direct-to-consumer ones, for example. Little wonder then why those advertisers are debating whether their agencies are up to the t
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9. Viktig?Tirsdag 01. sep. 2020 kl. 06:01
‘We have to be open to failure’: Why Ocean Spray launched a brand incubator for the DTC era
Ocean Spray joins the ranks of brand holding companies that have added incubators to better compete with direct-to-consumer startups. The post ‘We have to be open to failure’: Why Ocean Spray launched a brand incubator for the DTC era appeared first on Digiday.
Treff:
that have added incubators or venture arms to create new brands to compete with direct-to-consumer startups. Last week, Ocean Spray debuted the incubator’s latest effort, Tally-
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10. Viktig?Fredag 28. aug. 2020 kl. 06:01
What a Walmart-Microsoft bid for TikTok could mean for e-commerce
All big-box retailers are now trying to become tech companies. That's the takeaway from the news that Walmart is teaming up with Microsoft to submit a bid to acquire TikTok. The post What a Walmart-Microsoft bid for TikTok could mean for e-commerce appeared first on Digiday.
Treff:
olumes about how much the retail landscape has shifted. And digitally native, direct-to-consumer startups need to pay attention to the changing tides. A Walmart-Microsoft acquisi
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13. Viktig?Fredag 21. aug. 2020 kl. 06:01
How Hearst UK’s e-commerce revenue grew 322% during the second quarter
Titles leaning more heavily into e-commerce include Cosmopolitan, Good Housekeeping, Digital Spy and Runner’s World. The post How Hearst UK’s e-commerce revenue grew 322% during the second quarter appeared first on Digiday.
Treff:
nds choose to go direct-to-consumer through e-commerce via publishers or big tech platforms, that can mean ceding the relationship with the customer and their purchasing data. “T
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15. Viktig?Tirsdag 18. aug. 2020 kl. 06:00
I want my DTC TV? Shopify debuts reality TV show
While not the first brand to produce a TV show, the e-commerce platform provides a model for other companies seeking to reach TV viewers outside of traditional advertising. The post I want my DTC TV? Shopify debuts reality TV show appeared first on Digiday.
Treff:
ion to the businesses powering the burgeoning direct-to-consumer retail industry. Asked about measuring Shopify Studios’ benefit to its broader business during the company’s earn
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16. Viktig?Mandag 10. aug. 2020 kl. 06:01
High-end fashion is finally joining the shift to digital
For high-end and designer brands, many have hesitated to dive deep into e-commerce —until now. The post High-end fashion is finally joining the shift to digital appeared first on Digiday.
Treff:
neration department store. “It’s the mall for direct-to-consumer brands,” said Manoff. It’s now a discovery tool for new brands that crop up seemingly every day. It’s a shopping
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19. Viktig?Fredag 31. juli 2020 kl. 06:02
‘There is no precedent to this’: How Criteo plans to adapt to Apple’s IDFA privacy update
Criteo CEO: ID graph and experience in contextual advertising place the company 'in the best spot' versus ad tech competitors. The post ‘There is no precedent to this’: How Criteo plans to adapt to Apple’s IDFA privacy update appeared first on Digiday.
Treff:
o-consumer companies maintained or increased their activity. The company attributed a $41 million net negative impact to the coronavirus crisis in the period. Criteo is forecasti
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