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2. Viktig?Onsdag 23. sep. 2020 kl. 06:01
‘Necessary, but insufficient:’ Advertisers are starting to question the value of low exchange fees
Large changes in bid price can often produce small changes in an advertiser’s ability to win those auctions. The post ‘Necessary, but insufficient:’ Advertisers are starting to question the value of low exchange fees appeared first on Digiday.
Treff:
nefit to its clients of buying from those SSPs where the fee is low. “Price is still the most determinant factor [in auctions] and so anything that we can do to infl
Les saken »
4. Viktig?Tirsdag 22. sep. 2020 kl. 06:01
‘Gives us more control’: To grow revenue, Schibsted built its own podcast platform
Publisher's goal: Learn more about podcast usage, experiment with how they drive subscribers and ultimately earn more ad revenue The post ‘Gives us more control’: To grow revenue, Schibsted built its own podcast platform appeared first on Digiday.
Treff:
ss perspective.” Spotify, for instance, is buying up podcasts to be featured exclusively on its platforms while also wanting creators to hand over podcasts for free.
Les saken »
5. Viktig?Tirsdag 22. sep. 2020 kl. 06:01
TikTok’s unusual spinoff: 4 outstanding advertiser concerns
From a distracting IPO, to Walmart's end game, these are the key parts of TikTok's proposed sale that advertisers should pay attention to. The post TikTok’s unusual spinoff: 4 outstanding advertiser concerns appeared first on Digiday.
Treff:
e internet does indeed splinter, advertisers will need to consider working with an agency that can plan and buy media from a neutral country to minimize exposure to r
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13. Viktig?Fredag 11. sep. 2020 kl. 06:01
DTC brands are rethinking their ‘never-go-on-sale’ rule
DTC startups who have prided themselves on either never offering sales, or only offering them on Black Friday, are throwing their playbooks out the window. The post DTC brands are rethinking their ‘never-go-on-sale’ rule appeared first on Digiday.
Treff:
ey were [also] very interested in buying, and I think it had to do with the fact that they were unsure if their wedding date was going to be moved, and wanted have th
Les saken »
16. Viktig?Tirsdag 08. sep. 2020 kl. 20:24
A lot of stress and no new clothes
Oslo stands out with high costs of living for students. Universitas has met two students who have different strategies for personal finances.
Treff:
he also does not buy new clothing. ⁠ Buying one clothing item makes a serious dent in my personal finances, so I almost never do it. Despite the effort it takes to ma
Les saken »
18. Viktig?Tirsdag 08. sep. 2020 kl. 06:01
‘Too big to ignore’: Future estimates profits of nearly $110 million this year
As one publishing executive put it, specialist titles don’t see the same boom and bust as general news publishers. The post ‘Too big to ignore’: Future estimates profits of nearly $110 million this year appeared first on Digiday.
Treff:
good, sources say. In April 2020, Future finalized buying magazine brands like Marie Claire via the acquisition of TI Media. The integration is on track while “syner
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19. Viktig?Mandag 07. sep. 2020 kl. 06:01
‘We don’t have the burden of traditional media’: Confessions of an upstart agency holding group MD
Frugal advertisers haven’t been kryptonite to all marketing services firms in 2020, it seems. The post ‘We don’t have the burden of traditional media’: Confessions of an upstart agency holding group MD appeared first on Digiday.
Treff:
ion that’s less focused solely on media buying so our new business pipeline is less reliant on the pitch market. Also, we don’t really have the resources it takes to
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