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1. Viktig?Torsdag 06. aug. 2020 kl. 06:01
‘Building up a community first’: Instagram Reels has little on offer for advertisersfor now
Instagram's new video function launches with no advertising available as it looks to take on TikTok for creators and influencers. The post ‘Building up a community first’: Instagram Reels has little on offer for advertisersfor now appeared first on Digiday.
Treff:
s of Reels is to discover new content and users including those owned by businesses can opt to share their reel with the wider Instagram audience. However, for business
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3. Viktig?Onsdag 05. aug. 2020 kl. 06:01
‘A significant uptick in deal flow’: Why Europe is becoming a hotbed of ad tech innovation
Ad tech companies with data privacy and identity solutions are in vogue among the sector's investors and acquirers. The post ‘A significant uptick in deal flow’: Why Europe is becoming a hotbed of ad tech innovation appeared first on Digiday.
Treff:
ent in the second half of this year. Franchi’s thesis is that ad tech businesses over the last decade or so were focused on programmatic and using data to drive marketing
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6. Viktig?Tirsdag 04. aug. 2020 kl. 06:01
Finance is the new marketing: Why some ad tech companies are paying publishers early
Showing off a flush balance sheet could replace hiring the fancy yacht at Cannes as an ad tech marketing tactic. The post Finance is the new marketing: Why some ad tech companies are paying publishers early appeared first on Digiday.
Treff:
reative” as CFOs were forced to seek new liquidity avenues to prevent their businesses from facing a cash crunch. Now for a handful of ad tech companies at least financ
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7. Viktig?Mandag 03. aug. 2020 kl. 16:21
Tree leaves dying days after massive air-pollution cloud
Several square kilometers west of the factories in Monchegorsk on the Kola Peninsula are affected.
Treff:
“Back to the 90s, when businesses shit on the laws,” is just one of many comments after people started to post photos of dying trees on Region51’s Vkontakte page in Murm
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11. Viktig?Onsdag 29. juli 2020 kl. 06:02
TV networks begin to signal willingness to prioritize streaming over linear
For TV networks to succeed in streaming, they will need to make moves that jeopardize their legacy linear businesses. The post TV networks begin to signal willingness to prioritize streaming over linear appeared first on Digiday.
Treff:
in streaming, they will need to make moves that jeopardize their legacy linear businesses. The post TV networks begin to signal willingness to prioritize streaming over
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15. Viktig?Tirsdag 28. juli 2020 kl. 10:21
Deutsche Banks won’t finance any new Arctic oil and gas projects
Germany’s largest finance institution says the move is part of a commitment to protect the climate and help the EU to achieve its goal of being climate neutral by 2050.
Treff:
move by the German bank is a big blow to the remaining part of the petroleum businesses that still look north for explorations of new fields. “This is just the beginning
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16. Viktig?Tirsdag 28. juli 2020 kl. 06:02
Nobody in elevators, fewer gag lines: How an agency is remaking its ads to fit the coronavirus era
The process has allowed the full-service agency to enlist its post-production arm to help its clients adjust ads rather than press pause on advertising due to the ad content. The post Nobody in elevators, fewer gag lines: How an agency is remaking its ads to fit the coronavirus era appeared first on Digiday.
Treff:
tarting to open again people are thinking, ‘What does the media flight look like for the next few months?’,” said Perr. “Now everyone is like, ‘We need content to be runn
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19. Viktig?Mandag 27. juli 2020 kl. 06:01
Inside Tony Haile’s expedition to (help) save the news business 
For now, Scroll has produced barely any revenue for its partners, a slow uptake that has made some media executives question how much to promote it on their sites The post Inside Tony Haile’s expedition to (help) save the news business  appeared first on Digiday.
Treff:
ree services, publishers saw a mortal threat to their businesses. Media has since changed. It turned out that, through a variety of counterstrategies, ad blocking became
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