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1. Viktig?Mandag 28. sep. 2020 kl. 06:01
Snapchat is pitching high-frequency, high-reach ‘Platform Burst’ ad campaigns
The new media buy ensures campaigns reach a certain amount of people in the app frequently over three or five days. The post Snapchat is pitching high-frequency, high-reach ‘Platform Burst’ ad campaigns appeared first on Digiday.
Treff:
chat is becoming a bigger contender for video ad budgets in markets like the U.K. and the U.S. because it has an audience who seem more engaged with that type of conte
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4. Viktig?Mandag 21. sep. 2020 kl. 06:01
Apple’s latest anti-tracking changes present fresh headache for publishers
Apple's Intelligent Tracking Prevention feature switched on by default for all browsers on Apple devices running iOS 14. The post Apple’s latest anti-tracking changes present fresh headache for publishers appeared first on Digiday.
Treff:
rs are [still] spending their money and growing their budgets, but they’re just not spending it on the open web,” said Casale. “They’re taking that money and moving it
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5. Viktig?Torsdag 17. sep. 2020 kl. 11:59
Biludlejningsgigant klar med digital check-in
Avis Budget Group lancerer nu Digital Check-In i hele i Europa. Muligheden sikrer ifølge biludlejningsselskabet en mere kontaktfri, fleksibel og hurtig lejeoplevelse.
Treff:
tid i skranken, når de lejer og henter et køretøj hos Avis og Budgets udlejningsstationer i Europa. Med Digital Check-In får kunderne mulighed for at indtaste deres k
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6. Viktig?Tirsdag 15. sep. 2020 kl. 11:38
Vinterkonferansen 2021
Vinterkonferansen 2021 arrangeres ved NTNU i januar. Hovedtemaet blir Geoscience in a changing world.
Treff:
is of great interest to know how the oil companies’ split their exploration budgets. For whom? Authorities, oil companies, service companies, financial advisors and en
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8. Viktig?Mandag 14. sep. 2020 kl. 06:01
‘2020 has been the year of contingency plans’: The new norms of marketing
Six months into a paradigm shift in marketing due to on-going crises, marketing leaders say that many of the coping changes put in place are here to stay. The post ‘2020 has been the year of contingency plans’: The new norms of marketing appeared first on Digiday.
Treff:
ler teams due to layoffs, tighter budgets and faster turnaround times. And now that chief financial officers and procurement execs at brands have a sense that marketin
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10. Viktig?Onsdag 09. sep. 2020 kl. 11:47
Avis Budget Group lanserer Digital innsjekk
Løsningen bygger videre initiativene Avis Safety Pledge og Budget Worry-Free Promise, som sørger for at kunder og ansattes sikkerhet ivaretas. The post Avis Budget Group lanserer Digital innsjekk appeared first on TravelNews .
Treff:
Digital Innsjekk må leiebilen være bestilt via Avis’ eller Budgets nettsider. Så fort leieforholdet er bekreftet vil kunden få spørsmål om de ønsker å benytte seg av D
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12. Viktig?Tirsdag 08. sep. 2020 kl. 06:01
‘Too big to ignore’: Future estimates profits of nearly $110 million this year
As one publishing executive put it, specialist titles don’t see the same boom and bust as general news publishers. The post ‘Too big to ignore’: Future estimates profits of nearly $110 million this year appeared first on Digiday.
Treff:
plummeted after temporarily cutting freelance budgets. Belt-tightening served it well: In July, thanks to its strong outlook, it agreed to repay its furlough cash. Al
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14. Viktig?Onsdag 02. sep. 2020 kl. 07:01
‘Seemingly nonstop’: Constant requests to replan and retool campaigns is getting to media buyers
Advertisers want buyers to tweak plans much more frequently, that means longer hours and a growing drain on buyers. The post ‘Seemingly nonstop’: Constant requests to replan and retool campaigns is getting to media buyers appeared first on Digiday.
Treff:
ike a lot of clients are possibly in some kind of internal fight to get budgets signed off. They cannot commit to a plan. It’s like, ‘Do a plan and I’ll tell you right
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15. Viktig?Tirsdag 01. sep. 2020 kl. 14:11
Vant IOR-prisen
Expronews.com: Forsker Geir Evensen ble tildelt Oljedirektoratets IOR-pris for hans årelange bidrag til bedre forståelse av reservoarer.
Treff:
is of great interest to know how the oil companies’ split their exploration budgets. For whom? Authorities, oil companies, service companies, financial advisors and en
Les saken »
17. Viktig?Onsdag 26. aug. 2020 kl. 06:01
How the Washington Post is creating impact through socially minded branded content
The Washington Post's branded content arm, WP BrandLabs, is making sure projects are effective and empathetic. The post How the Washington Post is creating impact through socially minded branded content appeared first on Digiday.
Treff:
Branded content studios felt the effects of brands slashing their marketing budgets as the pandemic grew in severity in second quarter. But during that time, those tea
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19. Viktig?Tirsdag 25. aug. 2020 kl. 14:12
Vinterkonferansen 2021
Neste års vinterkonferanse arrangeres ved NTNU i Trondheim 5. – 8. januar. NGF oppfordrer sine medlemmer til innspill i planleggingen.
Treff:
is of great interest to know how the oil companies’ split their exploration budgets. For whom? Authorities, oil companies, service companies, financial advisors and en
Les saken »
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