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| 13. | Viktig?Onsdag 28. juli 2021 kl. 06:01 | | ‘No one’s going in blind’: Brands are bringing gaming and esports in-house |
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| Brands like AB InBev, Nike, Adidas, Puma, Red Bull, PepsiCo, Manchester City, KFC have set up — or are setting up — specialist teams or roles for esports and gaming.
The post ‘No one’s going in blind’: Brands are bringing gaming and esports in-house appeared first on Digiday. |
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| Treff:
marketing at Bud Light, who hired Code Red as its esports agency in Europe last year. “No one’s going in blind [into gaming and esports],” said Joe Marsh, CEO of |
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