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1. Viktig?Mandag 10. aug. 2020 kl. 06:01
High-end fashion is finally joining the shift to digital
For high-end and designer brands, many have hesitated to dive deep into e-commerce —until now. The post High-end fashion is finally joining the shift to digital appeared first on Digiday.
Treff:
d by the coronavirus and fashion is no exception. For high-end and designer brands, traditional fashion week promotion and classic in-person retail experiences have b
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2. Viktig?Søndag 09. aug. 2020 kl. 19:03
Bygger biler etter Lego-prinsippet
En elektrisk plattform gir langt flere muligheter når man skal bygge og pakke en bil.Uten tradisjon...
Treff:
re enn hva lille eBussy kan tilby. Illustransjon: Electric Brands Vis mer Bilen skal være laget etter legoprinsippet. Du skal ikke behøve verktøy, bare noen hjelpende
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3. Viktig?Fredag 07. aug. 2020 kl. 06:01
Disruption, served one thread at a time: The weird world of DTC thoughtleader Twitter (1/23)
On direct-to-consumer startup Twitter, everything is a branding lesson. The post Disruption, served one thread at a time: The weird world of DTC thoughtleader Twitter (1/23) appeared first on Digiday.
Treff:
everage brand Recess, why more DTC startups need to market themselves as luxury brands, and what J. Crew can learn from an of course young, digitally-native startup.
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5. Viktig?Torsdag 06. aug. 2020 kl. 07:43
Polarn O. Pyret halverer antall butikkersier opp 40
Kjeden for barneklær innrømmer overetablering og går fra 21 til 11 butikker. 40 ansatte mister jobbe...
Treff:
fremskyndet den svenske kjedens toårsplan for Norge. Vis merRNB Retail and Brands Publisert:Publisert: 5. august 2020 18:57Kleskjeden Polarn O. Pyret var det andre a
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6. Viktig?Onsdag 05. aug. 2020 kl. 18:57
Polarn O. Pyret halverer antall butikkersier opp 40
Kjeden for barneklær innrømmer overetablering og går fra 21 til 11 butikker. 40 ansatte mister jobben.
Treff:
fremskyndet den svenske kjedens toårsplan for Norge. Vis merRNB Retail and Brands Publisert:Publisert: 5. august 2020 18:57Kleskjeden Polarn O. Pyret var det andre a
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7. Viktig?Onsdag 05. aug. 2020 kl. 18:57
Polarn O. Pyret halverer antall butikkersier opp 40
Kjeden for barneklær innrømmer overetablering og går fra 21 til 11 butikker. 40 ansatte mister jobben.
Treff:
fremskyndet den svenske kjedens toårsplan for Norge. Vis merRNB Retail and Brands Publisert:Publisert: 5. august 2020 18:57Kleskjeden Polarn O. Pyret var det andre a
Les saken »
8. Viktig?Onsdag 05. aug. 2020 kl. 06:01
5 questions about Microsoft’s plans for TikTok
The maker of Microsoft Office is not an obvious candidate to acquire TikTok, but that doesn't mean the deal would be a disaster. The post 5 questions about Microsoft’s plans for TikTok appeared first on Digiday.
Treff:
e Instagram and YouTube, and spurred some brands to create contingency plans for influencer marketing deals earmarked for TikTok. Meanwhile, Instagram is rolling out
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10. Viktig?Onsdag 05. aug. 2020 kl. 06:01
‘We can be agile and evolve’: News UK is quickly growing a 7-figure incremental revenue stream from social video
The goal for Social Studio is a 10-day turnaround from campaign booking to going live. The post ‘We can be agile and evolve’: News UK is quickly growing a 7-figure incremental revenue stream from social video appeared first on Digiday.
Treff:
ne. “As brands are starting to find their feet again we are seeing confidence return and briefs increasing,” said Carrigan. “The uncertainty absolutely resulted in a
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11. Viktig?Tirsdag 04. aug. 2020 kl. 10:00
Autodoc also sees profitable growth in 2019 and continues its expansion course in Europe
Sales target for 2019 achieved: strong organic sales growth of 48% to EUR615m EBITDA reaches EUR44.6...
Treff:
cts from 545 brand manufacturers for more than 44,000 configurations of 128 car brands. Autodoc's success is based, among other factors, on highly technology-oriented
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12. Viktig?Tirsdag 04. aug. 2020 kl. 06:01
Lack of events revenue squeezes B2B media, forcing virtual volumeand innovation
Advertising, subscriptions and commerce have begun to recover. But events have not, and B2B media companies are feeling the squeeze. The post Lack of events revenue squeezes B2B media, forcing virtual volumeand innovation appeared first on Digiday.
Treff:
dia companies. Last week, Access Intelligence, which operates several B2B media brands including AdExchanger and AdMonsters, and generates close to 70% of its revenue
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13. Viktig?Tirsdag 04. aug. 2020 kl. 06:01
TikTok’s Blake Chandlee on working with U.S. brands despite conflict with the White House
Blake Chandlee, TikTok's vp of global business solutions, downplays any compromising ties between the company and its country of origin. The post TikTok’s Blake Chandlee on working with U.S. brands despite conflict with the White House appeared first on Digiday.
Treff:
kTok is hoping to prove indispensable for brands eager to market to the app’s massive and young set of users. “Brands get it,” he said in reference to their willingne
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18. Viktig?Mandag 03. aug. 2020 kl. 06:01
‘No brainer’: Marie Claire launches sampling business to boost revenue and data practice
With retail on lockdown Working in skincare, samples are the number-one way to get people into a product. The post ‘No brainer’: Marie Claire launches sampling business to boost revenue and data practice appeared first on Digiday.
Treff:
it expects 6,000 new sign-ups a month to start it will tier the audience so brands can target products to skin types and preferences pre-selected by members when th
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20. Viktig?Mandag 03. aug. 2020 kl. 06:01
How the world’s biggest advertisers are spending (or not) as the pandemic grinds on
Having pulled back in Q1, some advertisers are gearing up for a big push in the second half of the year. Others are bracing themselves for a rocky road ahead. The post How the world’s biggest advertisers are spending (or not) as the pandemic grinds on appeared first on Digiday.
Treff:
is explicitly purposeful,” such as campaigns for brands like Lifebuoy and Domestos which also provide coronavirus-safety messages, said Unilever CEO Alan Jope on the
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