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3. Viktig?Fredag 25. sep. 2020 kl. 17:46
Ending Sexual and Gender-based Violence in Humanitarian Crises
Monday, the 28th of September NCA is invited to the UN General Assembly High Level Event. Secretary General Dagfinn Høybråten will participate in a debate on how to prevent, respond and protect against SGBV.
Treff:
corded 200+% increases in SGBV during crises. During non-crisis periods, UN agencies and women’s organizations already estimate that GBV affects 1 in 3 women worldwide.
Les saken »
5. Viktig?Onsdag 23. sep. 2020 kl. 06:01
‘Necessary, but insufficient:’ Advertisers are starting to question the value of low exchange fees
Large changes in bid price can often produce small changes in an advertiser’s ability to win those auctions. The post ‘Necessary, but insufficient:’ Advertisers are starting to question the value of low exchange fees appeared first on Digiday.
Treff:
theory, it’s mainly media agencies searching for conclusive evidence currently. At GroupM, for example, the media agency’s buyers have been quantifying the impact of e
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6. Viktig?Tirsdag 22. sep. 2020 kl. 06:01
TikTok’s unusual spinoff: 4 outstanding advertiser concerns
From a distracting IPO, to Walmart's end game, these are the key parts of TikTok's proposed sale that advertisers should pay attention to. The post TikTok’s unusual spinoff: 4 outstanding advertiser concerns appeared first on Digiday.
Treff:
al market digital publishers.” https://digiday.com/?p=378372 TikTok’s unusual spinoff: 4 outstanding advertiser concerns From a distracting IPO, to Walmart's end game,
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13. Viktig?Mandag 14. sep. 2020 kl. 06:01
‘2020 has been the year of contingency plans’: The new norms of marketing
Six months into a paradigm shift in marketing due to on-going crises, marketing leaders say that many of the coping changes put in place are here to stay. The post ‘2020 has been the year of contingency plans’: The new norms of marketing appeared first on Digiday.
Treff:
g Paull, principal at R3 Worldwide. “The best agencies are retooling their teams with analytics and online sales consultants that can help drive friction free commerce.
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14. Viktig?Torsdag 10. sep. 2020 kl. 06:01
WarnerMedia eyes spring debut for HBO Max’s ad-supported tier
The company is asking advertisers to spend at least $250,000 per quarter, and the streamer will carry no more than four minutes of ads per hour. The post WarnerMedia eyes spring debut for HBO Max’s ad-supported tier appeared first on Digiday.
Treff:
Max. To that end, the company is aiming its pitch at agencies that will then identify particular clients to advertise on the service. There appear to be two main reas
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15. Viktig?Onsdag 09. sep. 2020 kl. 12:27
Trumps rådgiver skyter ned håp om vaksine før valget: - Usannsynlig
Trump håper vaksine før «en veldig spesiell dag». Det er flere tegn at en tidlig vaksine ikke vil komme.
Treff:
nd determined by expert regulatory agencies around the world, such as the United States Food and Drug Administration FDA. FDA has established clear guidance for the dev
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16. Viktig?Mandag 07. sep. 2020 kl. 06:01
State of play: Where the battle with Google and Facebook to pay for news is hottest
Here’s a look at how the other regulators and publishers around the world have been trying to get the duopoly platforms to pay up. The post State of play: Where the battle with Google and Facebook to pay for news is hottest appeared first on Digiday.
Treff:
and news agencies more than 30 times, and proposed multiple offers which cover neighboring rights and more, following the FCA’s decision,” said a Google spokesperson.
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17. Viktig?Mandag 07. sep. 2020 kl. 06:01
‘We don’t have the burden of traditional media’: Confessions of an upstart agency holding group MD
Frugal advertisers haven’t been kryptonite to all marketing services firms in 2020, it seems. The post ‘We don’t have the burden of traditional media’: Confessions of an upstart agency holding group MD appeared first on Digiday.
Treff:
y for candor, the managing director of one of those businesses explains why its agencies are in rude health. This interview has been lightly edited and condensed for c
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18. Viktig?Torsdag 03. sep. 2020 kl. 06:01
‘Supercharging contextual’: Publishers eye potential for contextual ad revenue growth
As demand from marketers grows, publishers will start to take more control of their contextual ad revenue stream. The post ‘Supercharging contextual’: Publishers eye potential for contextual ad revenue growth appeared first on Digiday.
Treff:
es supply the information to agencies, publishers don’t know how much is based on contextual data. “We don’t actually know the size of the prize yet,” he added. https:/
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