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1. Viktig?Onsdag 15. juli 2020 kl. 06:00
Inside LGBT+ publisher PinkNews’ pivot to paid
'Covid probably forced our hand,' said PinkNews Media CEO Benjamin Cohen. The post Inside LGBT+ publisher PinkNews’ pivot to paid appeared first on Digiday.
Treff:
this month launching a membership scheme as it looks to reduce its reliance on advertising and plug a revenue shortfall triggered by the coronavirus crisis.For an annual
Les saken »
2. Viktig?Tirsdag 14. juli 2020 kl. 06:06
Ad tech is in denial about Apple’s new app privacy rule
Some ad tech companies are determined they'll find a solution to Apple's recent IDFA updates -- threading more confusion into an already conflicted landscape. The post Ad tech is in denial about Apple’s new app privacy rule appeared first on Digiday.
Treff:
ps. The moves affect pretty much anybody that makes money from mobile app advertising: publishers, demand-side platforms, supply-side platforms, and, perhaps most acutely,
Les saken »
3. Viktig?Tirsdag 14. juli 2020 kl. 06:01
The end of schmooze: How coronavirus has upended the time-honored practice of industry networking
Schmooze, integral to tentpole industry events, is largely on hold this year. Was it really necessary to do business after all? The post The end of schmooze: How coronavirus has upended the time-honored practice of industry networking appeared first on Digiday.
Treff:
” Kassan recalls. Cannes Lions has grown into the advertising industry’s totem event. The weeklong June jaunt to the French riviera is the ultimate boondoggle: a sun soake
Les saken »
5. Viktig?Tirsdag 14. juli 2020 kl. 06:00
Publishers are wary of the latest attempt to standardize GDPR compliance
Google’s involvement, like all publisher and platform partnerships, is both a selling point and some causing consternation. The post Publishers are wary of the latest attempt to standardize GDPR compliance appeared first on Digiday.
Treff:
to gather data to show them ads again, as the revamped version of the Internet Advertising Bureau Europe and IAB Tech Lab’s Transparency and Consent Framework kicks in. T
Les saken »
8. Viktig?Fredag 10. juli 2020 kl. 06:04
Advertisers were cutting their Facebook ad spending well before the boycott began
Eleven of the 20 largest Facebook advertisers to boycott have been reducing the amount they spend on the platform over the last two years. The post Advertisers were cutting their Facebook ad spending well before the boycott began appeared first on Digiday.
Treff:
ast two years. In 2018, those 11 advertisers spent a combined $825.8 million in advertising on the social network, per analytics firm Pathmatics. In 2019, that figure was
Les saken »
9. Viktig?Fredag 10. juli 2020 kl. 06:02
TikTok’s self-service platform launch is perfectly timed to kick Facebook while it’s down
'I can’t emphasize how aggressively [TikTok] is trying to take share at the moment,' said one agency exec. The post TikTok’s self-service platform launch is perfectly timed to kick Facebook while it’s down appeared first on Digiday.
Treff:
TikTok is coming for Facebook.This week its opened its self-serve advertising platform to all advertisers globally, arriving amid a period of escalating tension between Fa
Les saken »
10. Viktig?Fredag 10. juli 2020 kl. 06:01
Danish publisher Zetland is driving more new members since quitting Facebook
Don’t call Zetland’s move a boycott. The post Danish publisher Zetland is driving more new members since quitting Facebook appeared first on Digiday.
Treff:
or it. The subscription publisher stopped using Facebook and Instagram for advertising during July, instead it’s moving some of that spend to sponsoring podcasts. By July
Les saken »
15. Viktig?Tirsdag 07. juli 2020 kl. 06:02
How Facebook’s brand safety audit with the Media Rating Council will work
The MRC audit will determine whether Facebook has applied an advertising adjacency standard into its brand safety protections. The post How Facebook’s brand safety audit with the Media Rating Council will work appeared first on Digiday.
Treff:
hin other partner publishers’ content that includes advertising slots and appears in-stream, in Instant Articles or on the Facebook Audience Network. Facebook said it also
Les saken »
19. Viktig?Mandag 06. juli 2020 kl. 18:29
Vil en annonseboikott gjøre Facebook til et bedre sted? Jeg tviler.
Problemet er at vi brukere er dønn avhengige av sosiale medier.
Treff:
ser. Nå viser en undersøkelse fra World Federation of Advertising at en tredjedel av verdens aller største annonsører vurderer å bli med på aksjonen.I teorien kan selskape
Les saken »
20. Viktig?Mandag 06. juli 2020 kl. 18:29
Vil gigantenes annonseboikott gjøre Facebook til et bedre sted? Tvilsomt.
Problemet er at vi brukere er dønn avhengige av sosiale medier.
Treff:
ser. Nå viser en undersøkelse fra World Federation of Advertising at en tredjedel av verdens aller største annonsører vurderer å bli med på aksjonen.I teorien kan selskape
Les saken »
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