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18. Viktig?Mandag 08. mars 2021 kl. 06:01
Media Buying Briefing: Black-owned media companies step to the forefront of the upfront
Mediabrands is bringing together a raft of its biggest clientsabout 20 Black-owned and Black-targeted media playersfor an Equity upfront. The post Media Buying Briefing: Black-owned media companies step to the forefront of the upfront appeared first on Digiday.
Treff:
get away from bombarding audiences with ads, which means gaining a better understanding of the context of environments where ads might appear. We’re also looking at connec
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21. Viktig?Mandag 08. mars 2021 kl. 06:01
Google’s user-level identifier bombshell: what we know (and don’t)
Google is signaling aggressively that the era of direct consumer targeting as we've known it is ending. The post Google’s user-level identifier bombshell: what we know (and don’t) appeared first on Digiday.
Treff:
advertisers to switch their focus to cohort-based targeting. Is this another example of a tech giant using the death of the cookie to give its own products an advantage wi
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22. Viktig?Fredag 05. mars 2021 kl. 06:01
Case Study: How The Week successfully created a children’s media property amid the pandemic
The Week created and grew a children's publication in the unprecedented pandemic year to keep young audiences engaged. The post Case Study: How The Week successfully created a children’s media property amid the pandemic appeared first on Digiday.
Treff:
“When we look ahead, we see a chance to continue serving our community and our readers with great content that has cultural impact,” O’Connor said. https://digiday.com/?p
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28. Viktig?Onsdag 03. mars 2021 kl. 06:01
Future of TV Briefing: Ad buyers want to fix the TV ad market in this year’s upfront
Heading into this year’s upfront, agency execs plan to demand that TV networksas well as advertiserstake a more realistic look at the supply of ad inventory. The post Future of TV Briefing: Ad buyers want to fix the TV ad market in this year’s upfront appeared first on Digiday.
Treff:
nto traditional TV, while TV networks have asked for more and more money from advertisers who continue to crave the big screen’s broad reach. These conditions match the la
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32. Viktig?Tirsdag 02. mars 2021 kl. 06:01
Marketing Briefing: One year into the pandemic, 4 ways work will remain changed for marketers and agency execs
A new push for flexibility isn’t likely to go away despite hope for a return to some sense of normalcy as the vaccine rollout ramps up. The post Marketing Briefing: One year into the pandemic, 4 ways work will remain changed for marketers and agency execs appeared first on Digiday.
Treff:
e will continue. Flexibility will continue to be a must Throughout 2020, advertisers and agency execs pointed to the need for more flexibility in ad deals, particularly w
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