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4. Viktig?Onsdag 16. sep. 2020 kl. 06:01
‘A credible voice’: Why Honda is doubling down on esports
Honda has struck deals with Riot Games, pro esports team Team Liquid and Twitch as it looks to maintain its appeal among first-time car buyers. The post ‘A credible voice’: Why Honda is doubling down on esports appeared first on Digiday.
Treff:
nclude SAP, Alienware and Monster. Beginning August 13, Honda was the first advertiser to sponsor the digital in-arena banners during the LCS broadcast, which airs on Twi
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11. Viktig?Torsdag 03. sep. 2020 kl. 06:01
‘Gaming is where culture is being set’: Bud Light gets serious about esports
While Bud Light isn’t the only big advertisers in esports, it is one of the more pervasive and moving to become an even bigger player. The post ‘Gaming is where culture is being set’: Bud Light gets serious about esports appeared first on Digiday.
Treff:
est-growing sectors in media esports.While the beer brand isn’t the only big advertisers in esports, it is one of the more pervasive. Over the last five years, Bud Light
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12. Viktig?Onsdag 02. sep. 2020 kl. 06:01
As AT&T considers downsizing its media business, whither WarnerMedia?
AT&T was building its advertising business around the triumvirate of DirecTV-WarnerMedia-Xandr. Now it is considering removing two of those three pillars. The post As AT&T considers downsizing its media business, whither WarnerMedia? appeared first on Digiday.
Treff:
igital properties, remains the primary area of interest among advertisers instead of the broader marketplace of third-party inventory that Xandr has been building, accord
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