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2. Viktig?Onsdag 02. sep. 2020 kl. 06:01
As AT&T considers downsizing its media business, whither WarnerMedia?
AT&T was building its advertising business around the triumvirate of DirecTV-WarnerMedia-Xandr. Now it is considering removing two of those three pillars. The post As AT&T considers downsizing its media business, whither WarnerMedia? appeared first on Digiday.
Treff:
rs. Its ad technology could redirect ads to impressions available elsewhere, on WarnerMedia’s own or other companies’ properties, and use AT&T’s data to ensure an a
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3. Viktig?Onsdag 26. aug. 2020 kl. 09:38
Funktion i Chrome skapar enorm belastning DNS rotservrar
En vanlig funktion i webbläsaren Chrome orsakar hälften av alla förfrågningar mot DNS-systemets rotservrar, enligt en rapport från Verisign.
Treff:
ts rotservrar, rapporterar Ars Technica.Funktionen, som kallas Intranet Redirect Detector, är något i stort sett alla använder varje dag, nämligen att man kan skriva in
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6. Viktig?Mandag 10. aug. 2020 kl. 06:01
WTF is redirect tracking?
Redirect tracking offers an alternative to the third-party cookie, which is why web browsers are clamping down on it. The post WTF is redirect tracking? appeared first on Digiday.
Treff:
’s Firefox browser will start preventing companies from using a method called redirect tracking to identify people as they flit from one site to the next. Redirect tra
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7. Viktig?Onsdag 05. aug. 2020 kl. 06:01
5 questions about Microsoft’s plans for TikTok
The maker of Microsoft Office is not an obvious candidate to acquire TikTok, but that doesn't mean the deal would be a disaster. The post 5 questions about Microsoft’s plans for TikTok appeared first on Digiday.
Treff:
g TikTok has already led some creators to redirect their audiences to their accounts on other platforms, like Instagram and YouTube, and spurred some brands to create c
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9. Viktig?Torsdag 16. juli 2020 kl. 06:01
As advertisers boycott Facebook, publishers see video ad revenue fall in July
In July, some publishers' Facebook video ad revenue has fallen 10% to 50% below the June mark. The post As advertisers boycott Facebook, publishers see video ad revenue fall in July appeared first on Digiday.
Treff:
boycott. A second publisher said they have had advertisers redirect upwards of a quarter-million dollars from the media company’s Facebook videos to its YouTube videos
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11. Viktig?Onsdag 10. juni 2020 kl. 06:00
‘Never happened before’: Advertisers prepare for a September logjam of live sports
The NBA's expected collision with other major sports has agencies trying to game out how a glut of games may affect viewership. The post ‘Never happened before’: Advertisers prepare for a September logjam of live sports appeared first on Digiday.
Treff:
rns are unlikely to lead advertisers to redirect dollars away from the NBA. But they will inform how advertisers allocate those dollars against games. “We feel like we’
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13. Viktig?Mandag 11. mai 2020 kl. 06:01
Six months in, Facebook News remains a question mark to publishers
Even with Facebook stressing that it would take its time with News, some participants worry it has become a lower priority for the platform. The post Six months in, Facebook News remains a question mark to publishers appeared first on Digiday.
Treff:
as going to solve. “I would have thought they’d want to redirect people to news,” one said. For most of those users, News lives in the bookmark section of Facebook’s mo
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14. Viktig?Onsdag 29. april 2020 kl. 06:03
YouTube’s push for TV ad dollars is hurting its business right now
While advertisers cut their TV ad dollars to pull back on brand advertising, doing so is not as easy as pulling money from YouTube. The post YouTube’s push for TV ad dollars is hurting its business right now appeared first on Digiday.
Treff:
ings to DR in tough times. That means advertisers want to redirect brand advertising campaign commitments to DR channels, such as search and social. While advertisers a
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15. Viktig?Mandag 13. april 2020 kl. 06:01
TV advertisers rethink aversion to news shows as they adapt their ad messages
With so many people tuning into the news, advertisers are seeing that it can be better for their businesses to advertise against news shows than to avoid them. The post TV advertisers rethink aversion to news shows as they adapt their ad messages appeared first on Digiday.
Treff:
ach that news offers right now has sufficed to convince them to redirect the ads that were intended to run against live sports to run instead against live news. “News i
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16. Viktig?Torsdag 09. april 2020 kl. 06:01
TV advertising’s watershed moment: It is finally becoming more like digital
With advertisers hesitant to commit to spend money in advance, TV networks face an April inventory surplus they must fill on the fly and at lower prices. The post TV advertising’s watershed moment: It is finally becoming more like digital appeared first on Digiday.
Treff:
-demand dynamic. They are working with advertisers to redirect ads meant to air during live sports. They have filled programming holes left by the live sports hiatus wi
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