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2. Viktig?Tirsdag 11. aug. 2020 kl. 06:01
‘Changing the pipes to run on a better currency’: Publishers’ first-party data strategies take shape
It’s important to show that publishers can get a lot more revenueby switching to first-party data. The post ‘Changing the pipes to run on a better currency’: Publishers’ first-party data strategies take shape appeared first on Digiday.
Treff:
For years, publishers have been exploring different routes to reduce their reliance on the slowly dying third-party cookie, spurred inexorably on by Google’s announcement
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4. Viktig?Fredag 07. aug. 2020 kl. 06:01
WTF…are standard contractual clauses
With the Privacy Shield dead, companies are moving to standard contractual clauses so data transfer between the EU and U.S. is GDPR compliant. The post WTF…are standard contractual clauses appeared first on Digiday.
Treff:
not always easy for publishers who work with multiple multinational vendors, many of which are based in the U.S. “GDPR has always been an expensive regime to comply with
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5. Viktig?Fredag 07. aug. 2020 kl. 06:01
‘You have to innovate on the value’: The disparate state of virtual event ticketing
A virtual event happens every minute as saturation nears and publishers keep giving it away for free. The post ‘You have to innovate on the value’: The disparate state of virtual event ticketing appeared first on Digiday.
Treff:
he value you create for your audience,” said Nichols. “If you look at publishers, a lot want to get a celebrity to talk for 15 minutes, but that’s just a live press relea
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6. Viktig?Fredag 07. aug. 2020 kl. 06:01
‘Take back some market share from Amazon’: Publishers are testing their own versions of Prime Day
With Amazon Prime Day delayed, publishers with commerce operations are creating their own shopping holidays. The post ‘Take back some market share from Amazon’: Publishers are testing their own versions of Prime Day appeared first on Digiday.
Treff:
ar when consumers have been conditioned to spend big money on discounted goods, publishers with commerce operations are seeing an opportunity to try their hand at creatin
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8. Viktig?Torsdag 06. aug. 2020 kl. 06:01
‘Building up a community first’: Instagram Reels has little on offer for advertisersfor now
Instagram's new video function launches with no advertising available as it looks to take on TikTok for creators and influencers. The post ‘Building up a community first’: Instagram Reels has little on offer for advertisersfor now appeared first on Digiday.
Treff:
meline wasn’t shared. Advertisers, agencies and publishers will get access, however, to a regular newsletter showcasing the latest Reels trends and creators, according to
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10. Viktig?Onsdag 05. aug. 2020 kl. 06:01
5 questions about Microsoft’s plans for TikTok
The maker of Microsoft Office is not an obvious candidate to acquire TikTok, but that doesn't mean the deal would be a disaster. The post 5 questions about Microsoft’s plans for TikTok appeared first on Digiday.
Treff:
ws and The Dodo, for branded content campaigns.TikTok is also encouraging publishers to spend money on the platform.Read more about TikTok here. What we’re reading YouTub
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12. Viktig?Onsdag 05. aug. 2020 kl. 06:01
‘A significant uptick in deal flow’: Why Europe is becoming a hotbed of ad tech innovation
Ad tech companies with data privacy and identity solutions are in vogue among the sector's investors and acquirers. The post ‘A significant uptick in deal flow’: Why Europe is becoming a hotbed of ad tech innovation appeared first on Digiday.
Treff:
Zeotap and ID5, a London-based company that offers a user identifier to publishers and ad tech companies. He expects the fund will make at least one more European investm
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13. Viktig?Onsdag 05. aug. 2020 kl. 06:01
‘We can be agile and evolve’: News UK is quickly growing a 7-figure incremental revenue stream from social video
The goal for Social Studio is a 10-day turnaround from campaign booking to going live. The post ‘We can be agile and evolve’: News UK is quickly growing a 7-figure incremental revenue stream from social video appeared first on Digiday.
Treff:
ct that aligns News UK with a different competitive set, such as social-first publishers like LadBible and Jungle Creations, said Joanna Carrigan, head of commercial cont
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14. Viktig?Tirsdag 04. aug. 2020 kl. 06:01
Lack of events revenue squeezes B2B media, forcing virtual volumeand innovation
Advertising, subscriptions and commerce have begun to recover. But events have not, and B2B media companies are feeling the squeeze. The post Lack of events revenue squeezes B2B media, forcing virtual volumeand innovation appeared first on Digiday.
Treff:
at in-person events would not be possible for a while, many publishers, including Digiday Media, moved to virtual events, which can offer healthier margins than physical
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16. Viktig?Tirsdag 04. aug. 2020 kl. 06:01
Finance is the new marketing: Why some ad tech companies are paying publishers early
Showing off a flush balance sheet could replace hiring the fancy yacht at Cannes as an ad tech marketing tactic. The post Finance is the new marketing: Why some ad tech companies are paying publishers early appeared first on Digiday.
Treff:
to pay their publisher clients early. PubMatic, for example, paid all its publishers three days early for the entire second quarter. In July, fellow supply-side platform
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19. Viktig?Mandag 03. aug. 2020 kl. 06:01
‘No brainer’: Marie Claire launches sampling business to boost revenue and data practice
With retail on lockdown Working in skincare, samples are the number-one way to get people into a product. The post ‘No brainer’: Marie Claire launches sampling business to boost revenue and data practice appeared first on Digiday.
Treff:
s £397, $521.34 she said. Like other publishers, e-commerce has boomed. Marie Claire generated as much revenue from e-commerce in June than for all of 2019, she said. In
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