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3. Viktig?Onsdag 05. aug. 2020 kl. 06:01
5 questions about Microsoft’s plans for TikTok
The maker of Microsoft Office is not an obvious candidate to acquire TikTok, but that doesn't mean the deal would be a disaster. The post 5 questions about Microsoft’s plans for TikTok appeared first on Digiday.
Treff:
catering to direct-response advertisers on Bing and LinkedIn could be applied to help TikTok develop its ad platform for advertisers who want proof their campaigns performed.
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7. Viktig?Tirsdag 26. mai 2020 kl. 06:00
The coronavirus crisis is marketing’s ultimate A/B test
The current conditions set up a fascinating future case study into which of the foundations of marketing remained solid during a crisis, and which cracked under pressure. The post The coronavirus crisis is marketing’s ultimate A/B test appeared first on Digiday.
Treff:
lt on traditional channels primarily TV while digital is more of a direct-response accompaniment. Rishad Tobaccowala, Publicis Groupe adviser Rishad Tobaccowala, anticipate
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8. Viktig?Fredag 22. mai 2020 kl. 06:03
Alfresco dining inspiration and virtual cooking classes: Travel publishers look to the other side
Publishers at the end of the chain are forced to calculate a number of survival strategies, editorially and commercially. The post Alfresco dining inspiration and virtual cooking classes: Travel publishers look to the other side appeared first on Digiday.
Treff:
ed ad campaigns are fewer and further between as direct-response and performance-driven ads win out in precision and efficiency. Publishers who are getting people closer to tr
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9. Viktig?Fredag 22. mai 2020 kl. 06:00
‘The efficiency was there’: Falling TV ad prices lure in DTC brands to shift spending away from digital
Digital-first advertisers are taking advantage of the discounts to test out TV's performance. The post ‘The efficiency was there’: Falling TV ad prices lure in DTC brands to shift spending away from digital appeared first on Digiday.
Treff:
market for direct-response advertisers, such as these digital-first companies, will increase. “The DR pie is going to grow,” said this agency executive. https://digiday.com/?
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10. Viktig?Fredag 15. mai 2020 kl. 06:02
Reddit overhauls ad sales, with a new boss from Pinterest
Reddit’s restructured sales team should help it to better compete for advertisers’ direct-response budgets. The post Reddit overhauls ad sales, with a new boss from Pinterest appeared first on Digiday.
Treff:
partnerships to serve large brand advertisers, growth partnerships to work with direct-response advertisers and activation and enablement to offer creative services and suppor
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11. Viktig?Onsdag 13. mai 2020 kl. 06:01
How the world’s biggest media companies are faring through the crisis
An analysis of earnings calls and financial statements shows the effect the coronavirus crisis is having on viewership, advertising, production and subscriptions. The post How the world’s biggest media companies are faring through the crisis appeared first on Digiday.
Treff:
ed in the first quarter as consumers quickly shifted to shopping online. But conversely, while revenue rose 26%, profit dropped 29% from the year-ago quarter. Costs rose as th
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12. Viktig?Torsdag 30. april 2020 kl. 06:02
TikTok is testing a ‘shop now’ button for influencer videos
Ad revenue is set to be shared between TikTok and the creator with this ad format, though the exact split has yet to be determined. The post TikTok is testing a ‘shop now’ button for influencer videos appeared first on Digiday.
Treff:
orms, which have largely followed the same playbook in having both branding and direct-response ad products. Still in an early testing stage, the creator call-to-action ads ar
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13. Viktig?Onsdag 29. april 2020 kl. 06:03
YouTube’s push for TV ad dollars is hurting its business right now
While advertisers cut their TV ad dollars to pull back on brand advertising, doing so is not as easy as pulling money from YouTube. The post YouTube’s push for TV ad dollars is hurting its business right now appeared first on Digiday.
Treff:
the company’s earnings call yesterday. She said that YouTube’s direct-response advertising revenue “had substantial year-on-year growth for the entire quarter,” but its brand
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14. Viktig?Torsdag 09. april 2020 kl. 06:01
TV advertising’s watershed moment: It is finally becoming more like digital
With advertisers hesitant to commit to spend money in advance, TV networks face an April inventory surplus they must fill on the fly and at lower prices. The post TV advertising’s watershed moment: It is finally becoming more like digital appeared first on Digiday.
Treff:
es advertisers who commit money in upfront deals, direct-response advertisers that buy ads in the so-called “scatter,” or remnant, market typically have trouble accessing suff
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