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3. Viktig?Mandag 06. juli 2020 kl. 06:04
‘Are you going to put people over profit?’: As Facebook boycott continues, DTCs still running ads on the platform in a tricky spot
The Facebook boycott is part of a larger cultural shift towards a more “values-based consumerism.” The post ‘Are you going to put people over profit?’: As Facebook boycott continues, DTCs still running ads on the platform in a tricky spot appeared first on Digiday.
Treff:
o-consumer brands about the Facebook boycott and you’ll likely hear about how DTCs are being put in a difficult position. Dependent on Facebook and Instagram ads t
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4. Viktig?Mandag 06. juli 2020 kl. 06:01
The dream of the DTC exit is fading
Last week Lululemon announced plans to acquire Mirror, a connected fitness startup, for $500 million. It may give a false sense of hope to DTC startups about what type of exits are possible in this environment. The post The dream of the DTC exit is fading appeared first on Digiday.
Treff:
onsumer community. I wrote here about what Mirror did right, and what other DTC startups can learn from the company’s success. But it may also gives some startups
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11. Viktig?Fredag 05. juni 2020 kl. 06:00
The most important thing DTC startups can do is build diverse companies
DTC startups have responded to protests over the past week through social media posts and donations. Now, the focus needs to shift to building diverse companies. The post The most important thing DTC startups can do is build diverse companies appeared first on Digiday.
Treff:
startups don’t exist in a vacuum, and sometimes the most important news for DTC startups isn’t exclusively about retail.The death of George Floyd, and subsequent c
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13. Viktig?Fredag 29. mai 2020 kl. 06:00
The coming months will make or break the DTC boom
Over the past two months, digitally native startups have been some of the biggest beneficiaries of store closures. But, they're going to have to contend with more competition as stores reopen. The post The coming months will make or break the DTC boom appeared first on Digiday.
Treff:
ke pet food and beverage brands. But others have been more unexpected, like DTC underwear brand Parade, which said that it’s been seeing 40% month-over-month growt
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15. Viktig?Fredag 22. mai 2020 kl. 06:00
‘The efficiency was there’: Falling TV ad prices lure in DTC brands to shift spending away from digital
Digital-first advertisers are taking advantage of the discounts to test out TV's performance. The post ‘The efficiency was there’: Falling TV ad prices lure in DTC brands to shift spending away from digital appeared first on Digiday.
Treff:
TV but to test some of TV’s biggest shows. For example, DTC men’s grooming company Manscaped was able to run ads within ABC’s “20/20,” said Joey Kovac, senior dire
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17. Viktig?Mandag 18. mai 2020 kl. 06:02
The cost-cutting era will lead to more agency combinations
The need for efficiencies in the tighter financial market will drive the consolidation both from marketers and agencies. The post The cost-cutting era will lead to more agency combinations appeared first on Digiday.
Treff:
introduced a DTC strategy this week. Do you think we’ll see more legacy brand go this route? DTC continues to be an ongoing opportunity for brands. The benefits
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18. Viktig?Mandag 18. mai 2020 kl. 06:01
Deep Dive: Preparing for TV’s digital future
Television has not historically been known for its flexibility when it comes to ad deals. But during the economic downturn, advertisers are insisting on flexible buying options and clarity in their buys. The post Deep Dive: Preparing for TV’s digital future appeared first on Digiday.
Treff:
tisers pursuing some level of acquisition have gravitated towards it more, while companies pursuing brand building have been slower to lean into it.BOTTOM LINE: Au
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20. Viktig?Tirsdag 12. mai 2020 kl. 06:00
Publishers see DTC services as bright spots in a bleak ad landscape
Some publishers are getting closer to direct-to-consumer advertisers -- who are marketing -- as people remain indoors. The post Publishers see DTC services as bright spots in a bleak ad landscape appeared first on Digiday.
Treff:
so used to working with platforms.” Robins wouldn’t say how many DTC clients it had before or since the crisis started, but the crisis has accelerated growth. “Se
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