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2. Viktig?Fredag 25. sep. 2020 kl. 06:02
‘Total whack a mole’: Rogue political ads create mounting brand safety problems for publishers
The political ads flowing through open exchanges are creating a brand safety dilemma, despite the safeguards put in place. The post ‘Total whack a mole’: Rogue political ads create mounting brand safety problems for publishers appeared first on Digiday.
Treff:
loomberg, have policies against accepting political advertising. But most publishers with programmatic businesses cannot say no to the infusion the ads provide every two y
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4. Viktig?Torsdag 24. sep. 2020 kl. 06:01
‘Walk before you run’: Sports publishers look to blow out their betting content
Over the past 12 months, several large sports media brands have signed partnership deals with sports books The post ‘Walk before you run’: Sports publishers look to blow out their betting content appeared first on Digiday.
Treff:
t year, according to Kantar data; DraftKings spent $19 million on advertising through the first six months of 2020, compared to $7 million last year. Sports and gambling f
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6. Viktig?Onsdag 23. sep. 2020 kl. 06:01
‘Necessary, but insufficient:’ Advertisers are starting to question the value of low exchange fees
Large changes in bid price can often produce small changes in an advertiser’s ability to win those auctions. The post ‘Necessary, but insufficient:’ Advertisers are starting to question the value of low exchange fees appeared first on Digiday.
Treff:
ose neccessary, but insuffcient aspects to programmatic advertising.” Aside from the size of a bid, an advertiser’s chances of winning impressions are also affected by a m
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8. Viktig?Tirsdag 22. sep. 2020 kl. 06:01
‘Gives us more control’: To grow revenue, Schibsted built its own podcast platform
Publisher's goal: Learn more about podcast usage, experiment with how they drive subscribers and ultimately earn more ad revenue The post ‘Gives us more control’: To grow revenue, Schibsted built its own podcast platform appeared first on Digiday.
Treff:
ring the $1 billion mark, according to the Interactive Advertising Bureau. In July, Acast increased advertising revenues with 800% in Norway compared to the same month las
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9. Viktig?Tirsdag 22. sep. 2020 kl. 06:01
TikTok’s unusual spinoff: 4 outstanding advertiser concerns
From a distracting IPO, to Walmart's end game, these are the key parts of TikTok's proposed sale that advertisers should pay attention to. The post TikTok’s unusual spinoff: 4 outstanding advertiser concerns appeared first on Digiday.
Treff:
and advertising businesses.” Walmart already has its own advertising arm, Walmart Media Group, which goes head to head for ad dollars with Amazon, but differentiates itse
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10. Viktig?Tirsdag 22. sep. 2020 kl. 06:01
‘We have seen increasing demand’: Facebook video powers a user-generated content surge
As the number of Facebook pages approved for in-stream video ads has soared over 100,000, demand for user-generated content has swelled too. The post ‘We have seen increasing demand’: Facebook video powers a user-generated content surge appeared first on Digiday.
Treff:
nsed clips of people doing outrageous things, the opening of Facebook’s video advertising business has ushered in a second era of demand for user-generated content, with c
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13. Viktig?Fredag 18. sep. 2020 kl. 13:31
The weird and wacky science that won Ig Nobel prizes this year
Is there a link between income inquality and kissing? And why do alligators make such loud bellows around mating season? Feedback reports from the Ig Nobel prize
Treff:
Feedback is our weekly column of bizarre stories, implausible advertising claims, confusing instructions and more Life 18 September 2020 “Everybody has won, and all must
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14. Viktig?Fredag 18. sep. 2020 kl. 07:12
- Når data ikke lenger flyter fritt og kan kjøpes, vil annonsørens egne data bli mer avgjørende
- De norske annonsørene som har jobbet med egne data, viser at det absolutt finnes muligheter til å ta kvantesprang, selv med et strengere lovverk, skriver Christian Haneborg.
Treff:
- Half the money I spend on advertising is wasted; the trouble is, I don't know which half. Sitatet er velkjent for de fleste, og selv om digitalisering, profesjonaliseri
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