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1. Viktig?Fredag 10. juli 2020 kl. 06:04
Advertisers were cutting their Facebook ad spending well before the boycott began
Eleven of the 20 largest Facebook advertisers to boycott have been reducing the amount they spend on the platform over the last two years. The post Advertisers were cutting their Facebook ad spending well before the boycott began appeared first on Digiday.
Treff:
Boycott or no boycott the biggest Facebook advertisers were always going to spend less on the platform in 2020. Advertisers of all sizes have paused ad campaigns on Facebo
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2. Viktig?Fredag 10. juli 2020 kl. 06:02
Facebook in the age of revolt
Facebook's stalemate with advertisers is likely to stretch on as both sides dig in. The post Facebook in the age of revolt appeared first on Digiday.
Treff:
e a history of getting over their skis with advertisers. It’s hard to imagine now, but AOL used to throw its weight around so much that it was notorious in marketing circl
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3. Viktig?Fredag 10. juli 2020 kl. 06:02
TikTok’s self-service platform launch is perfectly timed to kick Facebook while it’s down
'I can’t emphasize how aggressively [TikTok] is trying to take share at the moment,' said one agency exec. The post TikTok’s self-service platform launch is perfectly timed to kick Facebook while it’s down appeared first on Digiday.
Treff:
ng for Facebook.This week its opened its self-serve advertising platform to all advertisers globally, arriving amid a period of escalating tension between Facebook and Mad
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4. Viktig?Fredag 10. juli 2020 kl. 06:01
Danish publisher Zetland is driving more new members since quitting Facebook
Don’t call Zetland’s move a boycott. The post Danish publisher Zetland is driving more new members since quitting Facebook appeared first on Digiday.
Treff:
imploring current members to spread the word. Over 1,000 advertisers have sworn off Facebook for July as part of the Stop Hate for Profit campaign. Most publishers are no
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9. Viktig?Onsdag 08. juli 2020 kl. 04:11
Why data clean rooms are a start, but not enough
Clean rooms are intended to be a “safe space” for brands to collaborate with walled gardens, but the greater opportunity for all brands is bringing together all of their data to create a single source of truth that they own and can continually enrich. The post Why data clean rooms are a start, but not enough appeared first on Digiday.
Treff:
er circumstances, a clean room’s analytics team can provide insights to advertisers on how to build more precise segments with specific product or performance characterist
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12. Viktig?Tirsdag 07. juli 2020 kl. 06:02
How Facebook’s brand safety audit with the Media Rating Council will work
The MRC audit will determine whether Facebook has applied an advertising adjacency standard into its brand safety protections. The post How Facebook’s brand safety audit with the Media Rating Council will work appeared first on Digiday.
Treff:
Amid increased pressure from advertisers and campaign groups to quell the volume of hate speech on its platform, Facebook last week committed to undergo an audit by the Me
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17. Viktig?Mandag 06. juli 2020 kl. 06:05
Sex toy sales are up and publishers are seeing an opportunity to grasp
Due to limitations from social platforms blocking sexual content from retailers in paid post, publishers are capitalizing on the increase in sex toy sales. The post Sex toy sales are up and publishers are seeing an opportunity to grasp appeared first on Digiday.
Treff:
“It’s a great work around for advertisers to get in front of an audience.” However, similar to sex toy retailers who cannot promote their products through paid social, Al
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18. Viktig?Mandag 06. juli 2020 kl. 06:04
‘Are you going to put people over profit?’: As Facebook boycott continues, DTCs still running ads on the platform in a tricky spot
The Facebook boycott is part of a larger cultural shift towards a more “values-based consumerism.” The post ‘Are you going to put people over profit?’: As Facebook boycott continues, DTCs still running ads on the platform in a tricky spot appeared first on Digiday.
Treff:
seem concerned about is will [there be] any kind of backlash against advertisers continuing to run on the platform,” said one buyer who mainly works with DTC brands. “[Th
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