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To. 1. okt., uke 40
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Digiday:
Kategorier:
•
Media og markedsføring
(
51-100
) > av 708 artikler
1
.
Viktig?
To. 01. okt. 2020 kl. 06:01
‘Direct
,
inclusive
and
diverse’
:
Future’s
latest
female-focused
title
eyes
U.S.
audiences
Over
the
next
few
months
,
the
publisher
is
focusing
on
building
up
an
editorial
team
and
audience
in
the
U.S.
The
post
‘Direct
,
inclusive
and
diverse’
:
Future’s
latest
female-focused
title
eyes
U.S.
audiences
appeared
first
on
Digiday
.
Les saken »
2
.
Viktig?
To. 01. okt. 2020 kl. 06:01
‘We’ve
ramped
back
up’
:
Digital
and
branded
video
productions
begin
to
return
to
normal
As
producers
return
to
shooting
in
studio
and
on
location
,
they
continue
to
produce
projects
remotely
,
which
is
bringing
workloads
back
to
their
usual
volume
.
The
post
‘We’ve
ramped
back
up’
:
Digital
and
branded
video
productions
begin
to
return
to
normal
appeared
first
on
Digiday
.
Les saken »
3
.
Viktig?
To. 01. okt. 2020 kl. 06:01
‘Wildly
under-utilized’
:
What
influencer
marketing
looks
like
for
the
2020
election
Now
,
with
the
election
just
over
a
month
away
,
agency
execs
say
that
influencer
marketing
hasn’t
been
utilized
as
expected
for
this
cycle
.
The
post
‘Wildly
under-utilized’
:
What
influencer
marketing
looks
like
for
the
2020
election
appeared
first
on
Digiday
.
Les saken »
4
.
Viktig?
To. 01. okt. 2020 kl. 06:01
A
year
into
new
ownership
,
Sports
Illustrated’s
earnings
have
doubled
through
licensing
deals
Sports
Illustrated
has
penned
15
licensing
deals
with
another
three
to
five
on
the
horizon
for
this
year
.
The
post
A
year
into
new
ownership
,
Sports
Illustrated’s
earnings
have
doubled
through
licensing
deals
appeared
first
on
Digiday
.
Les saken »
5
.
Viktig?
To. 01. okt. 2020 kl. 04:05
How
to
approach
a
long-term
identity
strategy
,
minus
third-party
cookies
Tom
Lavan
,
strategy
and
corporate
development
,
Xandr
As
all
of
the
major
browsers
communicate
plans
and
timelines
for
deprecating
third-party
cookies
,
anxiety
continues
to
grow
among
advertisers
that
are
looking
for
new
ways
to
engage
valuable
customers
on
a
one-to-one
basis
.
The
impending
browser
changes
will
promote
consumer
privacy
and
are
aligned
with
recent
laws
[…] The
post
How
to
approach
a ...
Les saken »
6
.
Viktig?
To. 01. okt. 2020 kl. 04:03
With
quality
content
,
publishers
can
overcome
the
‘tyranny
of
choice’
Bruce
Brandfon
,
Chief
Media
Officer
,
Duration
Media
Is
it
ever
possible
to
have
too
many
choices
?
For
the
four
billion
users
now
on
the
internet
,
the
answer
is
a
resounding
yes
.
More
than
400
million
active
websites
now
exist
,
and
200
million
come
online
each
year
.
Such
excessive
options
can
overwhelm
the
human
brain
.
It’s
[…] The
post
With
quality
content
,
publishers
can
overcome
the
‘tyranny
of
...
Les saken »
7
.
Viktig?
On. 30. sep. 2020 kl. 19:24
‘Quickly
turning
on
a
dime’
:
How
Cadillac
steered
its
advertising
through
the
coronavirus
crisis
Cadillac
CMO
Melissa
Grady
shares
how
the
company
shifted
its
media
mix
and
how
it's
planning
for
the
uncertain
road
ahead
.
The
post
‘Quickly
turning
on
a
dime’
:
How
Cadillac
steered
its
advertising
through
the
coronavirus
crisis
appeared
first
on
Digiday
.
Les saken »
8
.
Viktig?
On. 30. sep. 2020 kl. 06:01
‘A
good
job
of
retaining’
:
Publishers
see
subscription
resilience
as
evidence
of
sticky
coronavirus-cohorts
grows
As
concerns
about
the
future
of
advertising
linger
,
digital
publishers’
subscription
revenues
increased
by
19
.
3%
in
the
first
three
months
of
2020
.
The
post
‘A
good
job
of
retaining’
:
Publishers
see
subscription
resilience
as
evidence
of
sticky
coronavirus-cohorts
grows
appeared
first
on
Digiday
.
Les saken »
9
.
Viktig?
On. 30. sep. 2020 kl. 06:01
‘We
want
to
drive
more
transactions’
:
As
e-commerce
sales
accelerate
,
more
media
dollars
are
going
to
Pinterest
Pinterest
is
increasingly
an
intriguing
proposition
for
traditional
reach-based
advertisers
that
are
being
forced
to
act
like
direct-to-consumer
brands
.
The
post
‘We
want
to
drive
more
transactions’
:
As
e-commerce
sales
accelerate
,
more
media
dollars
are
going
to
Pinterest
appeared
first
on
Digiday
.
Les saken »
10
.
Viktig?
On. 30. sep. 2020 kl. 06:01
‘This
was
the
zeitgeist
year’
:
How
TV
networks
sold
advertisers
on
streaming
in
this
year’s
upfront
During
this
year’s
upfront
negotiations
,
some
TV
networks
discounted
their
streaming
ad
rates
by
10%
to
20%
in
order
to
offset
linear
declines
.
The
post
‘This
was
the
zeitgeist
year’
:
How
TV
networks
sold
advertisers
on
streaming
in
this
year’s
upfront
appeared
first
on
Digiday
.
Les saken »
11
.
Viktig?
On. 30. sep. 2020 kl. 06:01
‘Not
a
lot
of
experimenting
going
on’
:
Ad
buyers
cut
back
on
ad
format
experimentation
Publishers
hoping
to
grow
ad
deals
with
experimental
formats
say
brands
have
little
appetite
for
anything
that
doesn't
easily
fit
into
existing
buying
models
.
The
post
‘Not
a
lot
of
experimenting
going
on’
:
Ad
buyers
cut
back
on
ad
format
experimentation
appeared
first
on
Digiday
.
Les saken »
12
.
Viktig?
Ti. 29. sep. 2020 kl. 06:01
‘Taking
a
bite’
:
Major
political
and
news
headlines
are
sucking
up
all
the
oxygen
on
Facebook
A
confluence
of
national
headlines
and
surging
political
ad
spending
appears
to
be
eating
into
the
Facebook
referral
traffic
of
several
publishers
.
The
post
‘Taking
a
bite’
:
Major
political
and
news
headlines
are
sucking
up
all
the
oxygen
on
Facebook
appeared
first
on
Digiday
.
Les saken »
13
.
Viktig?
Ti. 29. sep. 2020 kl. 06:01
Food52
jumps
further
on
the
streaming
bandwagon
with
its
new
OTT
app
First
building
up
its
long
form
video
content
on
Xumo
and
YouTube
,
the
food
publisher
is
planning
to
display
similar
content
on
the
OTT
app
,
but
will
play
to
a
new
kind
of
audience
consumption
habit
:
binging
.
The
post
Food52
jumps
further
on
the
streaming
bandwagon
with
its
new
OTT
app
appeared
first
on
Digiday
.
Les saken »
14
.
Viktig?
Ti. 29. sep. 2020 kl. 06:01
‘All
taking
a
chance
on
each
other’
:
Jasper
Wang
on
Defector
Media’s
collective
ownership
structure
A
group
of
18
former
Deadspin
employees
have
launched
Defector
Media
with
a
much
more
collective
ownership
structure
.
The
post
‘All
taking
a
chance
on
each
other’
:
Jasper
Wang
on
Defector
Media’s
collective
ownership
structure
appeared
first
on
Digiday
.
Les saken »
15
.
Viktig?
Ti. 29. sep. 2020 kl. 06:01
Back
in
the
fold
:
For
many
advertisers
,
just
a
commitment
from
Facebook
to
change
is
enough
to
return
Facebook
has
made
several
commitments
to
change
the
way
it
handles
hate
speech
on
its
platform
—
but
we've
yet
to
see
many
of
them
in
action
.
The
post
Back
in
the
fold
:
For
many
advertisers
,
just
a
commitment
from
Facebook
to
change
is
enough
to
return
appeared
first
on
Digiday
.
Les saken »
16
.
Viktig?
Ti. 29. sep. 2020 kl. 04:20
In
the
race
to
shore
up
revenue
,
publishers
are
overlooking
deal
terms
Many
publishers
are
struggling
to
keep
their
business
models
afloat
with
cookies
dying
and
brands
tightening
their
ad
spend
in
an
age
of
pandemic
and
recession
.
To
contend
with
unprecedented
challenges
,
publishers
have
taken
to
implementing
a
wide
variety
of
new
tactics
.
Some
are
turning
to
alternate
revenue
streams
,
such
as
subscriptions
and
affiliate
marketing
.
[…] The
post
In
the
race
to
shore
...
Les saken »
17
.
Viktig?
Ma. 28. sep. 2020 kl. 19:28
Deep
Dive
:
How
media
buying
execs
are
adapting
to
the
challenges
and
changes
of
2020
and
beyond
The
coronavirus
crisis
has
brands
and
the
media
they
rely
on
scrambling
to
adapt
to
sweeping
shifts
in
consumer
behavior
and
attitudes
.
The
post
Deep
Dive
:
How
media
buying
execs
are
adapting
to
the
challenges
and
changes
of
2020
and
beyond
appeared
first
on
Digiday
.
Les saken »
18
.
Viktig?
Ma. 28. sep. 2020 kl. 16:29
How
A+E
Networks
is
building
a
portfolio
of
free
24/7
streaming
channels
A&E
Networks’
free
,
ad-supported
streaming
TV
channels
carry
past
episodes
of
TV
shows
interspersed
with
short-form
digital
videos
.
The
post
How
A+E
Networks
is
building
a
portfolio
of
free
24/7
streaming
channels
appeared
first
on
Digiday
.
Les saken »
19
.
Viktig?
Ma. 28. sep. 2020 kl. 06:01
WTF
is
Dovekey
Google
has
a
published
a
new
proposal
for
how
online
ad
auctions
could
work
in
a
more
privacy
focused
way
.
The
post
WTF
is
Dovekey
appeared
first
on
Digiday
.
Les saken »
20
.
Viktig?
Ma. 28. sep. 2020 kl. 06:01
‘Truly
integrated’
:
As
an
unusual
school
year
commences
,
agencies
are
aiming
to
help
working
parents
more
than
ever
before
Agencies
,
which
have
long
had
reputations
as
difficult
work
environments
for
working
parents
,
are
adapting
to
be
more
flexible
for
parents
this
year
.
The
post
‘Truly
integrated’
:
As
an
unusual
school
year
commences
,
agencies
are
aiming
to
help
working
parents
more
than
ever
before
appeared
first
on
Digiday
.
Les saken »
21
.
Viktig?
Ma. 28. sep. 2020 kl. 06:01
Bloomberg
Media
is
going
deeper
into
OTT
by
expanding
its
social-first
video
brand
QuickTake
The
move
will
attempt
to
break
the
company's
video
coverage
away
from
the
financial
news
content
that
its
TV
network
offers
in
order
to
reach
a
broader
,
younger
audience
.
The
post
Bloomberg
Media
is
going
deeper
into
OTT
by
expanding
its
social-first
video
brand
QuickTake
appeared
first
on
Digiday
.
Les saken »
22
.
Viktig?
Ma. 28. sep. 2020 kl. 06:01
Snapchat
is
pitching
high-frequency
,
high-reach
‘Platform
Burst’
ad
campaigns
The
new
media
buy
ensures
campaigns
reach
a
certain
amount
of
people
in
the
app
frequently
over
three
or
five
days
.
The
post
Snapchat
is
pitching
high-frequency
,
high-reach
‘Platform
Burst’
ad
campaigns
appeared
first
on
Digiday
.
Les saken »
23
.
Viktig?
Ma. 28. sep. 2020 kl. 06:01
‘One
debt
companies
are
building
up
is
burnout’
:
Ad
tech
embraces
the
four-day
working
week
For
tech
companies
,
the
four-day
week
incites
laser
focus
and
shrewd
prioritization
.
Whether
it
will
take
hold
outside
of
tech
circles
remains
to
be
seen
.
The
post
‘One
debt
companies
are
building
up
is
burnout’
:
Ad
tech
embraces
the
four-day
working
week
appeared
first
on
Digiday
.
Les saken »
24
.
Viktig?
Fr. 25. sep. 2020 kl. 06:02
‘Shifting
the
total
supply’
:
How
college
football’s
return
could
shore
up
TV
advertisers’
sports
viewership
shortfall
The
delayed
,
rolling
start
to
college
football’s
season
may
be
coming
at
a
perfect
time
for
the
TV
advertising
business
.
The
post
‘Shifting
the
total
supply’
:
How
college
football’s
return
could
shore
up
TV
advertisers’
sports
viewership
shortfall
appeared
first
on
Digiday
.
Les saken »
25
.
Viktig?
Fr. 25. sep. 2020 kl. 06:02
‘Total
whack
a
mole’
:
Rogue
political
ads
create
mounting
brand
safety
problems
for
publishers
The
political
ads
flowing
through
open
exchanges
are
creating
a
brand
safety
dilemma
,
despite
the
safeguards
put
in
place
.
The
post
‘Total
whack
a
mole’
:
Rogue
political
ads
create
mounting
brand
safety
problems
for
publishers
appeared
first
on
Digiday
.
Les saken »
26
.
Viktig?
Fr. 25. sep. 2020 kl. 06:01
Fearing
a
holiday
email
onslaught
,
DTC
startups
turn
to
text
messaging
to
promote
sales
There's
no
shortage
of
last
chance
sales
hitting
email
inboxes
these
days
.
So
some
DTC
startups
are
trying
out
a
new
tactic
instead
:
texting
customers
,
instead
of
emailing
them
,
about
a
sale
.
The
post
Fearing
a
holiday
email
onslaught
,
DTC
startups
turn
to
text
messaging
to
promote
sales
appeared
first
on
Digiday
.
Les saken »
27
.
Viktig?
Fr. 25. sep. 2020 kl. 06:01
‘An
election
night
that
could
last
weeks’
:
How
news
publishers
are
updating
their
digital
strategies
for
the
results
long
haul
Before
they
are
able
to
make
their
call
on
who
wins
the
presidency
,
news
publishers
could
have
a
month-and-a-half
past
Nov
.3
to
compete
for
audiences
.
The
post
‘An
election
night
that
could
last
weeks’
:
How
news
publishers
are
updating
their
digital
strategies
for
the
results
long
haul
appeared
first
on
Digiday
.
Les saken »
28
.
Viktig?
Fr. 25. sep. 2020 kl. 06:01
‘Asymmetrical
in
every
sense’
:
The
latest
console
wars
see
Sony
and
Microsoft
pursue
diverging
battle
plans
The
console
wars
are
back
,
setting
the
stage
for
the
latest
bout
in
the
long-running
battle
between
Sony’s
Playstation
and
Microsoft’s
Xbox
brands
.
The
post
‘Asymmetrical
in
every
sense’
:
The
latest
console
wars
see
Sony
and
Microsoft
pursue
diverging
battle
plans
appeared
first
on
Digiday
.
Les saken »
29
.
Viktig?
To. 24. sep. 2020 kl. 06:01
‘How
much
do
we
want
to
get
screwed
?’:
Confessions
of
an
agency
exec
on
lack
of
payment
due
to
coronavirus
In
the
latest
edition
of
our
Confessions
series
,
we
hear
from
one
agency
exec
who
says
that
the
“times
are
tough”
excuse
for
late
client
payments
isn’t
cutting
it
anymore
.
The
post
‘How
much
do
we
want
to
get
screwed
?’:
Confessions
of
an
agency
exec
on
lack
of
payment
due
to
coronavirus
appeared
first
on
Digiday
.
Les saken »
30
.
Viktig?
To. 24. sep. 2020 kl. 06:01
‘Significant
under-delivery’
:
TV
advertisers
grapple
with
glut
of
live
sports
affecting
viewership
TV
sports
viewership
has
fallen
short
of
advertisers’
expectations
,
putting
networks
on
the
hook
to
make
up
for
the
shortfalls
.
The
post
‘Significant
under-delivery’
:
TV
advertisers
grapple
with
glut
of
live
sports
affecting
viewership
appeared
first
on
Digiday
.
Les saken »
31
.
Viktig?
To. 24. sep. 2020 kl. 06:01
‘Walk
before
you
run’
:
Sports
publishers
look
to
blow
out
their
betting
content
Over
the
past
12
months
,
several
large
sports
media
brands
have
signed
partnership
deals
with
sports
books The
post
‘Walk
before
you
run’
:
Sports
publishers
look
to
blow
out
their
betting
content
appeared
first
on
Digiday
.
Les saken »
32
.
Viktig?
On. 23. sep. 2020 kl. 06:01
How
TV
networks
are
setting
up
for
the
expanding
ad-supported
streaming
war
TV
networks
are
finally
expanding
their
streaming
pitches
beyond
the
people
who
subscribe
to
traditional
TV
.
The
post
How
TV
networks
are
setting
up
for
the
expanding
ad-supported
streaming
war
appeared
first
on
Digiday
.
Les saken »
33
.
Viktig?
On. 23. sep. 2020 kl. 06:01
‘It’s
a
virtuous
cycle’
:
Audiences
and
advertisers
seek
health
and
wellness
content
and
publishers
are
seeing
green
Publishers
are
building
new
content
products
that
give
audiences
more
health
and
wellness
content
and
advertisers
more
partner
opportunities
.
The
post
‘It’s
a
virtuous
cycle’
:
Audiences
and
advertisers
seek
health
and
wellness
content
and
publishers
are
seeing
green
appeared
first
on
Digiday
.
Les saken »
34
.
Viktig?
On. 23. sep. 2020 kl. 06:01
Election-focused
products
charge
U.S.
growth
at
The
Economist
The
brand's
focus
is
covering
the
upcoming
election
,
building
up
the
leadership
team
and
creating
an
aggressive
three-year
growth
plan
.
The
post
Election-focused
products
charge
U.S.
growth
at
The
Economist
appeared
first
on
Digiday
.
Les saken »
35
.
Viktig?
On. 23. sep. 2020 kl. 06:01
‘Necessary
,
but
insufficient
:’
Advertisers
are
starting
to
question
the
value
of
low
exchange
fees
Large
changes
in
bid
price
can
often
produce
small
changes
in
an
advertiser’s
ability
to
win
those
auctions
.
The
post
‘Necessary
,
but
insufficient
:’
Advertisers
are
starting
to
question
the
value
of
low
exchange
fees
appeared
first
on
Digiday
.
Les saken »
36
.
Viktig?
Ti. 22. sep. 2020 kl. 06:01
‘Doubling
down’
:
Inside
the
49ers
social
and
digital
rush
to
replace
lost
in-stadium
marketing
dollars
Without
the
ability
to
deliver
ads
to
the
70
,
000
fans
who
attend
games
in-person
,
the
49ers
have
had
to
pivot
to
focus
on
digital
and
social
channels
.
The
post
‘Doubling
down’
:
Inside
the
49ers
social
and
digital
rush
to
replace
lost
in-stadium
marketing
dollars
appeared
first
on
Digiday
.
Les saken »
37
.
Viktig?
Ti. 22. sep. 2020 kl. 06:01
‘One
beat
in
an
ongoing
movement’
:
BET+
general
manager
Devin
Griffin
on
the
streamer’s
evolution
Pre-launch
research
for
BET+
found
a
lot
of
demand
for
content
focused
on
Black
stories
and
experiences
,
but
'the
supply
is
not
quite
right
.
' The
post
‘One
beat
in
an
ongoing
movement’
:
BET+
general
manager
Devin
Griffin
on
the
streamer’s
evolution
appeared
first
on
Digiday
.
Les saken »
38
.
Viktig?
Ti. 22. sep. 2020 kl. 06:01
‘Gives
us
more
control’
:
To
grow
revenue
,
Schibsted
built
its
own
podcast
platform
Publisher's
goal
:
Learn
more
about
podcast
usage
,
experiment
with
how
they
drive
subscribers
and
ultimately
earn
more
ad
revenue The
post
‘Gives
us
more
control’
:
To
grow
revenue
,
Schibsted
built
its
own
podcast
platform
appeared
first
on
Digiday
.
Les saken »
39
.
Viktig?
Ti. 22. sep. 2020 kl. 06:01
TikTok’s
unusual
spinoff
: 4
outstanding
advertiser
concerns
From
a
distracting
IPO
,
to
Walmart's
end
game
,
these
are
the
key
parts
of
TikTok's
proposed
sale
that
advertisers
should
pay
attention
to
.
The
post
TikTok’s
unusual
spinoff
: 4
outstanding
advertiser
concerns
appeared
first
on
Digiday
.
Les saken »
40
.
Viktig?
Ti. 22. sep. 2020 kl. 06:01
‘We
have
seen
increasing
demand’
:
Facebook
video
powers
a
user-generated
content
surge
As
the
number
of
Facebook
pages
approved
for
in-stream
video
ads
has
soared
over
100
,
000
,
demand
for
user-generated
content
has
swelled
too
.
The
post
‘We
have
seen
increasing
demand’
:
Facebook
video
powers
a
user-generated
content
surge
appeared
first
on
Digiday
.
Les saken »
41
.
Viktig?
Ma. 21. sep. 2020 kl. 06:02
‘This
is
for
cord
cutters’
:
Discovery
aims
to
launch
Discovery+
streaming
service
in
early
2021
Discovery+
will
feature
ad-supported
and
ad-free
tiers
and
carry
no
more
than
five
minutes
of
ads
per
hour
of
programming
,
according
to
agency
executives
.
The
post
‘This
is
for
cord
cutters’
:
Discovery
aims
to
launch
Discovery+
streaming
service
in
early
2021
appeared
first
on
Digiday
.
Les saken »
42
.
Viktig?
Ma. 21. sep. 2020 kl. 06:01
‘Can’t
really
be
ignored’
:
Marketers
and
media
buyers
are
finally
taking
the
on-going
TikTok
saga
seriously
Marketers
and
media
buyers
have
said
that
as
long
as
people
are
still
on
TikTok
they’ll
want
to
be
there
,
especially
as
they
try
to
diversify
from
Facebook
and
Google
.
The
post
‘Can’t
really
be
ignored’
:
Marketers
and
media
buyers
are
finally
taking
the
on-going
TikTok
saga
seriously
appeared
first
on
Digiday
.
Les saken »
43
.
Viktig?
Ma. 21. sep. 2020 kl. 06:01
Apple’s
latest
anti-tracking
changes
present
fresh
headache
for
publishers
Apple's
Intelligent
Tracking
Prevention
feature
switched
on
by
default
for
all
browsers
on
Apple
devices
running
iOS
14
.
The
post
Apple’s
latest
anti-tracking
changes
present
fresh
headache
for
publishers
appeared
first
on
Digiday
.
Les saken »
44
.
Viktig?
Ma. 21. sep. 2020 kl. 06:01
Future
of
remote
work
perk
:
The
company
–
and
family
–
retreat
High-profit
tech
companies
have
championed
the
remote
work
and
annual
retreat
career
style
.
The
post
Future
of
remote
work
perk
:
The
company
–
and
family
–
retreat
appeared
first
on
Digiday
.
Les saken »
45
.
Viktig?
Ma. 21. sep. 2020 kl. 06:01
‘Ripped
the
Band-Aid
on
some
hard
decisions’
:
How
The
New
York
Times
is
reshaping
its
ad
business
for
a
cookie-less
world
Having
fewer
revenue
pressures
on
its
ad
business
,
svp
of
ad
innovation
Allison
Murphy
said
her
team
was
able
to
reshape
the
New
York
Times'
advertising
strategy
into
the
idealized
version
of
itself
:
pristine
,
private
and
user-friendly
.
The
post
‘Ripped
the
Band-Aid
on
some
hard
decisions’
:
How
The
New
York
Times
is
reshaping
its
ad
business
for
a
cookie-less
world
appeared
first
on
Digiday
.
Les saken »
46
.
Viktig?
Sø. 20. sep. 2020 kl. 21:13
B2B
events
were
broken
before
the
pandemic
,
their
online
reinvention
is
creating
positive
change
Kim
Darling
,
executive
producer
,
Inbound
Farewell
lanyards
,
business
cards
and
branded
pens
—
it’ll
be
some
time
before
people
get
their
hands
on
these
souvenirs
of
in-person
events
again
.
As
the
COVID-19
pandemic
continues
to
transform
the
way
people
work
,
buy
,
sell
,
socialize
and
entertain
themselves
,
the
global
events
industry
is
facing
its
biggest-ever
challenge
.
[…] The
post
B2B
events
were
b ...
Les saken »
47
.
Viktig?
Fr. 18. sep. 2020 kl. 06:01
‘None
of
this
is
celebrity
for
celebrity’s
sake’
:
How
publishers
are
trying
to
scale
virtual
events
with
high-profile
star
power
Scale
matters
when
making
a
media
buy
for
virtual
events
,
according
to
Barry
Lowenthal
,
CEO
of
media
agency
the
MediaKitchen
,
and
celebrity
appearances
help
to
achieve
that
.
The
post
‘None
of
this
is
celebrity
for
celebrity’s
sake’
:
How
publishers
are
trying
to
scale
virtual
events
with
high-profile
star
power
appeared
first
on
Digiday
.
Les saken »
48
.
Viktig?
Fr. 18. sep. 2020 kl. 06:01
‘Clever
about
how
we
rest’
:
As
uncertainties
drag
into
fall
,
agencies
are
facing
a
burnt
out
and
fearful
workforce
Agency
employees
and
executives
say
that
a
feeling
of
fatigue
due
to
the
on-going
uncertainty
and
the
need
to
be
always
on
has
set
in
.
The
post
‘Clever
about
how
we
rest’
:
As
uncertainties
drag
into
fall
,
agencies
are
facing
a
burnt
out
and
fearful
workforce
appeared
first
on
Digiday
.
Les saken »
49
.
Viktig?
Fr. 18. sep. 2020 kl. 06:01
‘An
unprecedented
period
of
Darwinian
experimentation’
:
As
sports
return
,
Twitter
eyes
ad
boost
The
lack
of
match-day
revenue
has
forced
clubs
to
better
understand
the
commercial
value
of
platforms
like
Twitter
.
The
post
‘An
unprecedented
period
of
Darwinian
experimentation’
:
As
sports
return
,
Twitter
eyes
ad
boost
appeared
first
on
Digiday
.
Les saken »
50
.
Viktig?
Fr. 18. sep. 2020 kl. 06:01
‘The
more
culture
you
own’
:
Condé
Nast
pursues
more
revenue
growth
with
new
brand-strength
metric
Condé
Nast
is
hoping
its
new
advertising
measurement
framework
can
drive
growth
for
its
digital
ad
and
commerce
businesses
.
The
post
‘The
more
culture
you
own’
:
Condé
Nast
pursues
more
revenue
growth
with
new
brand-strength
metric
appeared
first
on
Digiday
.
Les saken »
(
51-100
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Ottmar Holding AS
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Støtt Amnesty »
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