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Sø. 12. juli, uke 28
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Digiday:
Kategorier:
•
Media og markedsføring
(
51-100
) > av 685 artikler
1
.
Viktig?
Fr. 10. juli 2020 kl. 06:05
‘It’s
an
undervalued
growth
channel’
:
Publishers
,
eager
for
subs
,
increasingly
see
high
value
in
newsletter
referral
programs
Referral
programs
are
a
more
deliberate
and
proactive
method
for
getting
existing
subscribers
to
recommend
a
newsletter
.
The
post
‘It’s
an
undervalued
growth
channel’
:
Publishers
,
eager
for
subs
,
increasingly
see
high
value
in
newsletter
referral
programs
appeared
first
on
Digiday
.
Les saken »
2
.
Viktig?
Fr. 10. juli 2020 kl. 06:04
‘You
need
to
fix
the
entire
line’
:
Publishers’
sales
and
revenue
teams
struggle
with
entrenched
diversity
problem
Media
organizations
have
been
trying
to
confront
the
lack
of
diversity
in
their
newsrooms
.
But
they
face
an
even
bigger
problem
on
the
sales
and
revenue
side
.
The
post
‘You
need
to
fix
the
entire
line’
:
Publishers’
sales
and
revenue
teams
struggle
with
entrenched
diversity
problem
appeared
first
on
Digiday
.
Les saken »
3
.
Viktig?
Fr. 10. juli 2020 kl. 06:04
Advertisers
were
cutting
their
Facebook
ad
spending
well
before
the
boycott
began
Eleven
of
the
20
largest
Facebook
advertisers
to
boycott
have
been
reducing
the
amount
they
spend
on
the
platform
over
the
last
two
years
.
The
post
Advertisers
were
cutting
their
Facebook
ad
spending
well
before
the
boycott
began
appeared
first
on
Digiday
.
Les saken »
4
.
Viktig?
Fr. 10. juli 2020 kl. 06:02
Facebook
in
the
age
of
revolt
Facebook's
stalemate
with
advertisers
is
likely
to
stretch
on
as
both
sides
dig
in
.
The
post
Facebook
in
the
age
of
revolt
appeared
first
on
Digiday
.
Les saken »
5
.
Viktig?
Fr. 10. juli 2020 kl. 06:02
TikTok’s
self-service
platform
launch
is
perfectly
timed
to
kick
Facebook
while
it’s
down
'I
can’t
emphasize
how
aggressively
[TikTok]
is
trying
to
take
share
at
the
moment
,'
said
one
agency
exec
.
The
post
TikTok’s
self-service
platform
launch
is
perfectly
timed
to
kick
Facebook
while
it’s
down
appeared
first
on
Digiday
.
Les saken »
6
.
Viktig?
Fr. 10. juli 2020 kl. 06:01
Virtually
indispensable
:
How
work-from-home
skills
became
a
boon
for
the
post-office
reality
Work-from-home
(
or
anywhere
)
used
to
be
something
you’d
have
to
convince
employers
was
good
for
the
company
.
The
post
Virtually
indispensable
:
How
work-from-home
skills
became
a
boon
for
the
post-office
reality
appeared
first
on
Digiday
.
Les saken »
7
.
Viktig?
Fr. 10. juli 2020 kl. 06:01
Danish
publisher
Zetland
is
driving
more
new
members
since
quitting
Facebook
Don’t
call
Zetland’s
move
a
boycott
.
The
post
Danish
publisher
Zetland
is
driving
more
new
members
since
quitting
Facebook
appeared
first
on
Digiday
.
Les saken »
8
.
Viktig?
Fr. 10. juli 2020 kl. 06:01
After
a
quiet
three
months
,
DTC
brands
resume
launches
After
months
of
Instagram
posts
about
how
we're
all
in
this
together
,
and
turning
their
factories
into
production
centers
for
masks
,
direct-to-consumer
brands
are
finally
starting
to
return
to
business
as
usual
.
That's
particularly
evident
by
the
number
of
new
startups
entering
the
market
.
The
post
After
a
quiet
three
months
,
DTC
brands
resume
launches
appeared
first
on
Digiday
.
Les saken »
9
.
Viktig?
To. 09. juli 2020 kl. 06:03
Pernod
Ricard
thinks
the
Facebook
advertiser
revolt
won’t
be
enough
to
curb
hate
speech
online
,
so
it’s
developing
an
app
to
help
Pernod
Ricard
is
developing
an
app
that
will
let
people
flag
hate
speech
they
see
online
.
The
post
Pernod
Ricard
thinks
the
Facebook
advertiser
revolt
won’t
be
enough
to
curb
hate
speech
online
,
so
it’s
developing
an
app
to
help
appeared
first
on
Digiday
.
Les saken »
10
.
Viktig?
To. 09. juli 2020 kl. 06:02
‘We’re
letting
Facebook
grade
their
own
homework’
:
Here’s
how
advertisers’
desired
changes
differ
from
overall
boycott
The
overall
goals
of
civil
rights
advocates
organizing
the
boycott
differ
slightly
from
those
of
advertisers
.
The
post
‘We’re
letting
Facebook
grade
their
own
homework’
:
Here’s
how
advertisers’
desired
changes
differ
from
overall
boycott
appeared
first
on
Digiday
.
Les saken »
11
.
Viktig?
To. 09. juli 2020 kl. 06:01
‘Hug
them
close
and
punch
them
in
the
nose’
:
How
upstart
Protocol
,
eager
to
get
inside
crowded
tech
beat
,
struggled
and
cut
to
survive
The
company
had
an
ambitious
goal
:
To
do
for
tech
news
coverage
what
Politico
had
done
for
politics
coverage
a
decade
earlier
.
The
post
‘Hug
them
close
and
punch
them
in
the
nose’
:
How
upstart
Protocol
,
eager
to
get
inside
crowded
tech
beat
,
struggled
and
cut
to
survive
appeared
first
on
Digiday
.
Les saken »
12
.
Viktig?
On. 08. juli 2020 kl. 06:04
‘Allow
the
creators
to
create’
:
EOS
hands
influencers
the
wheel
to
drive
effectiveness
of
its
TikTok
campaigns
In
the
latest
Digiday+
Talk
,
Soyoung
Kang
talked
about
EOS's
relationship
with
TikTok's
creative
influencers
and
how
her
team
has
used
its
paid
TikTok
campaigns
to
drive
organic
growth
on
its
own
channel
.
The
post
‘Allow
the
creators
to
create’
:
EOS
hands
influencers
the
wheel
to
drive
effectiveness
of
its
TikTok
campaigns
appeared
first
on
Digiday
.
Les saken »
13
.
Viktig?
On. 08. juli 2020 kl. 06:03
‘My
white
colleagues
are
looking
to
me
for
answers’
:
Confessions
of
a
Black
ad
tech
exec
While
the
ad
tech
has
taken
strides
toward
being
more
inclusive
,
it
has
also
suffered
setbacks
,
according
to
a
senior
Black
exec
.
The
post
‘My
white
colleagues
are
looking
to
me
for
answers’
:
Confessions
of
a
Black
ad
tech
exec
appeared
first
on
Digiday
.
Les saken »
14
.
Viktig?
On. 08. juli 2020 kl. 06:02
‘It
is
important
for
us
to
take
a
leadership
role’
:
How
esports
giant
FaZe
Clan
is
working
to
root
out
bad
behavior
in
the
gaming
community
Lee
Trink
,
CEO
of
the
$
240
million
esports
collective
,
on
its
expansion
plans
and
no
tolerance
rule
on
divisive
language
.
The
post
‘It
is
important
for
us
to
take
a
leadership
role’
:
How
esports
giant
FaZe
Clan
is
working
to
root
out
bad
behavior
in
the
gaming
community
appeared
first
on
Digiday
.
Les saken »
15
.
Viktig?
On. 08. juli 2020 kl. 06:01
Reducing
cookie
reliance
,
The
Telegraph
rolls
out
ways
to
share
data
directly
with
advertisers
The
Telegraph
is
the
latest
to
work
with
Infosum
on
sharing
its
first-party
data
directly
with
advertisers
to
ways
of
matching
audience
without
cookies
.
The
post
Reducing
cookie
reliance
,
The
Telegraph
rolls
out
ways
to
share
data
directly
with
advertisers
appeared
first
on
Digiday
.
Les saken »
16
.
Viktig?
On. 08. juli 2020 kl. 04:11
Why
data
clean
rooms
are
a
start
,
but
not
enough
Clean
rooms
are
intended
to
be
a
“safe
space”
for
brands
to
collaborate
with
walled
gardens
,
but
the
greater
opportunity
for
all
brands
is
bringing
together
all
of
their
data
to
create
a
single
source
of
truth
that
they
own
and
can
continually
enrich
.
The
post
Why
data
clean
rooms
are
a
start
,
but
not
enough
appeared
first
on
Digiday
.
Les saken »
17
.
Viktig?
Ti. 07. juli 2020 kl. 06:03
‘They
don’t
have
a
people-centric
way
:’
Facebook
ad
boycott
is
reigniting
its
dysfunctional
relationship
with
advertisers
Advertisers
have
been
complacent
and
reactive
when
it
comes
to
Facebook
,
until
a
changing
society
demands
them
to
act
otherwise
.
The
post
‘They
don’t
have
a
people-centric
way
:’
Facebook
ad
boycott
is
reigniting
its
dysfunctional
relationship
with
advertisers
appeared
first
on
Digiday
.
Les saken »
18
.
Viktig?
Ti. 07. juli 2020 kl. 06:03
The
boycotters’
Faustian
bargain
:
The
dilemma
of
when
to
resume
advertising
on
Facebook
Any
marketer
that’s
made
the
decision
to
potentially
forego
revenue
and
vocally
announce
a
Facebook
ad
suspension
now
faces
a
second
dilemma
:
When
will
the
conditions
be
right
to
return
?
The
post
The
boycotters’
Faustian
bargain
:
The
dilemma
of
when
to
resume
advertising
on
Facebook
appeared
first
on
Digiday
.
Les saken »
19
.
Viktig?
Ti. 07. juli 2020 kl. 06:02
How
Facebook’s
brand
safety
audit
with
the
Media
Rating
Council
will
work
The
MRC
audit
will
determine
whether
Facebook
has
applied
an
advertising
adjacency
standard
into
its
brand
safety
protections
.
The
post
How
Facebook’s
brand
safety
audit
with
the
Media
Rating
Council
will
work
appeared
first
on
Digiday
.
Les saken »
20
.
Viktig?
Ti. 07. juli 2020 kl. 06:01
‘Blockers
are
an
industry
stopper’
:
CNN
sharpens
its
contextual
tool
for
the
brand
safety
fight
Rampant
keyword
blocking
is
a
symptom
of
the
open
marketplace
,
but
news
publisher
pages
are
dense
and
they
won’t
be
pulling
inventory
out
anytime
soon
.
The
post
‘Blockers
are
an
industry
stopper’
:
CNN
sharpens
its
contextual
tool
for
the
brand
safety
fight
appeared
first
on
Digiday
.
Les saken »
21
.
Viktig?
Ti. 07. juli 2020 kl. 06:01
‘I
don’t
ever
get
the
benefit
of
the
doubt’
:
Blavity
founder
Morgan
DeBaun
on
running
a
Black
media
business
in
2020
These
should
be
banner
days
for
a
Black
media
site
that
has
long
covered
social
injustice
for
a
young
audience
.
But
Blavity
CEO
and
founder
Morgan
DeBaun
describes
challenges
that
start
at
the
initial
difficulty
of
raising
investment
as
a
Black
company
.
For
me
,
the
systemic
racism
comes
in
the
fact
that
I
don't
ever
get
the
benefit
of
the
doubt
,
DeBaun
said
at
the
Digiday
Publishing
Summit
.
The
po
...
Les saken »
22
.
Viktig?
Ti. 07. juli 2020 kl. 04:05
Level
the
Playing
Field
: 5
Questions
to
Ask
Your
Video
Strategist
Every
digital
publisher
worth
their
salt
has
some
form
of
video
on
their
websites
.
They
may
be
using
existing
content
,
or
they
could
be
leaning
into
user
generated
content
,
but
the
transition
from
text
to
video
that
began
a
decade
back
has
had
a
major
effect
on
the
entire
publisher
workforce
,
from
editorial
to
operational
[…] The
post
Level
the
Playing
Field
: 5
Questions
to
Ask
Your
Video
Strategi
...
Les saken »
23
.
Viktig?
Ma. 06. juli 2020 kl. 06:05
‘Work
together
around
an
open
solution’
:
As
Rubicon
and
Telaria
rebrand
as
Magnite
,
the
SSP
sets
out
to
rival
the
walled
gardens
The
plan
for
the
new
entity
is
to
offer
an
omnichannel
SSP
at
a
lower
cost
than
rivals
,
profitably
.
The
post
‘Work
together
around
an
open
solution’
:
As
Rubicon
and
Telaria
rebrand
as
Magnite
,
the
SSP
sets
out
to
rival
the
walled
gardens
appeared
first
on
Digiday
.
Les saken »
24
.
Viktig?
Ma. 06. juli 2020 kl. 06:05
Sex
toy
sales
are
up
and
publishers
are
seeing
an
opportunity
to
grasp
Due
to
limitations
from
social
platforms
blocking
sexual
content
from
retailers
in
paid
post
,
publishers
are
capitalizing
on
the
increase
in
sex
toy
sales
.
The
post
Sex
toy
sales
are
up
and
publishers
are
seeing
an
opportunity
to
grasp
appeared
first
on
Digiday
.
Les saken »
25
.
Viktig?
Ma. 06. juli 2020 kl. 06:04
‘Are
you
going
to
put
people
over
profit
?’:
As
Facebook
boycott
continues
,
DTCs
still
running
ads
on
the
platform
in
a
tricky
spot
The
Facebook
boycott
is
part
of
a
larger
cultural
shift
towards
a
more
“values-based
consumerism
.
” The
post
‘Are
you
going
to
put
people
over
profit
?’:
As
Facebook
boycott
continues
,
DTCs
still
running
ads
on
the
platform
in
a
tricky
spot
appeared
first
on
Digiday
.
Les saken »
26
.
Viktig?
Ma. 06. juli 2020 kl. 06:02
WTF
is
California’s
new
,
and
potentially
stronger
,
privacy
law
?
In
November
,
California
residents
will
vote
on
the
state's
second
privacy
law
,
which
is
basically
the
CCPA
2.
0 The
post
WTF
is
California’s
new
,
and
potentially
stronger
,
privacy
law
?
appeared
first
on
Digiday
.
Les saken »
27
.
Viktig?
Ma. 06. juli 2020 kl. 06:01
The
dream
of
the
DTC
exit
is
fading
Last
week
Lululemon
announced
plans
to
acquire
Mirror
, a
connected
fitness
startup
,
for
$
500
million
.
It
may
give
a
false
sense
of
hope
to
DTC
startups
about
what
type
of
exits
are
possible
in
this
environment
.
The
post
The
dream
of
the
DTC
exit
is
fading
appeared
first
on
Digiday
.
Les saken »
28
.
Viktig?
Ma. 06. juli 2020 kl. 06:01
Deep
Dive
:
How
publishers
must
adapt
to
the
new
normal
In
the
midst
of
a
multi-pronged
crisis
,
it’s
not
easy
to
get
a
lay
of
the
land
–
much
less
predict
what
tomorrow
looks
like
.
But
right
now
publishers
are
forced
to
do
that
every
day
.
At
the
Digiday
Publishing
Summit
Live
,
publishers
and
media
execs
convened
virtually
to
take
a
step
back
,
talk
and
assess
.
The
post
Deep
Dive
:
How
publishers
must
adapt
to
the
new
normal
appeared
first
on
Digiday
.
Les saken »
29
.
Viktig?
Ma. 06. juli 2020 kl. 06:01
Digiday
Research
:
Media
industry
workers
are
working
longer
hours
,
report
productivity
issues
Digiday’s
newest
research
asked
respondents
about
the
future
of
work
and
how
their
productivity
levels
,
stress
and
lives
had
changed
since
they’d
been
working
from
home
.
The
post
Digiday
Research
:
Media
industry
workers
are
working
longer
hours
,
report
productivity
issues
appeared
first
on
Digiday
.
Les saken »
30
.
Viktig?
Ma. 06. juli 2020 kl. 06:01
‘If
your
enemy
has
all
the
power
,
you
may
as
well
sleep
with
them’
:
Why
subscription
publishers
can’t
quit
Facebook
ads
News
,
and
particularly
subscription
publishers
,
have
had
a
characteristically
fraught
relationship
with
Facebook
.
The
post
‘If
your
enemy
has
all
the
power
,
you
may
as
well
sleep
with
them’
:
Why
subscription
publishers
can’t
quit
Facebook
ads
appeared
first
on
Digiday
.
Les saken »
31
.
Viktig?
Fr. 03. juli 2020 kl. 06:03
How
we’re
helping
retailers
in
a
time
of
consumer
uncertainty
Retailers
and
brands
face
complicated
times
.
Non-essential
spending
since
the
onset
of
Covid-19
is
declining
across
different
categories
.
Companies
such
as
Nissan
have
seen
a
43
percent
drop
in
sales
,
and
Coca-Cola
recently
watched
a
25
percent
slump
in
volume
as
bars
,
restaurants
and
other
soda-friendly
venues
closed
for
the
quarantine
.
Even
DTC
brands
,
poised
[…] The
post
How
we’re
helping
reta
...
Les saken »
32
.
Viktig?
To. 02. juli 2020 kl. 06:04
Pinterest
testing
new
co-sold
,
revenue-share
ad
model
for
publishers
with
Tastemade
Currently
in
an
experimental
phase
,
Tastemade
is
the
first
publisher
to
sign
on
and
the
brand
that
is
funding
this
ad
experiment
is
corn
chip
snack
Fritos
.
The
post
Pinterest
testing
new
co-sold
,
revenue-share
ad
model
for
publishers
with
Tastemade
appeared
first
on
Digiday
.
Les saken »
33
.
Viktig?
To. 02. juli 2020 kl. 06:03
‘Influencer
deals
are
being
paused’
:
As
Facebook
boycott
begins
in
earnest
,
influencer
marketing
feels
a
sting
The
latest
move
to
pause
influencer
marketing
comes
as
marketers
are
not
only
reconsidering
where
their
ads
appear
and
the
kind
of
content
they
appear
next
to
,
but
as
they
work
to
figure
out
how
they
can
better
support
Black
creators
and
Black-owned
businesses
following
the
Black
Lives
Matter
(
BLM
)
protests
.
The
post
‘Influencer
deals
are
being
paused’
:
As
Facebook
boycott
begins
in
earnest
,
influ
...
Les saken »
34
.
Viktig?
To. 02. juli 2020 kl. 06:01
As
publishers
clean
up
automated
supply
chains
,
education-title
Chegg
cut
ad
resellers
and
saw
no
negative
impact
on
revenue
We
were
told
as
publishers
that
resellers
were
so
important
,
but
no
[publisher]
has
communicated
to
me
they
removed
resellers
and
lost
X%
lift
.
The
post
As
publishers
clean
up
automated
supply
chains
,
education-title
Chegg
cut
ad
resellers
and
saw
no
negative
impact
on
revenue
appeared
first
on
Digiday
.
Les saken »
35
.
Viktig?
To. 02. juli 2020 kl. 06:00
The
Facebook
ad
boycott
could
help
publishers
swing
the
pendulum
back
to
context
Publishers
have
a
golden
opportunity
to
shift
thinking
around
the
role
context
,
broadly
defined
,
should
play
in
advertising
.
The
post
The
Facebook
ad
boycott
could
help
publishers
swing
the
pendulum
back
to
context
appeared
first
on
Digiday
.
Les saken »
36
.
Viktig?
On. 01. juli 2020 kl. 06:05
As
Facebook
boycott
continues
,
here’s
a
look
at
what
major
marketers
were
spending
on
Facebook
and
Instagram
To
get
a
sense
of
how
much
advertisers
are
pulling
back
from
Facebook
,
Digiday
reached
out
to
ad-tracking
firm
Pathmatics
.
The
company
provided
estimates
for
how
much
advertisers
spent
on
the
platform
during
July
2019
as
well
as
from
July
2019
to
2020
.
The
post
As
Facebook
boycott
continues
,
here’s
a
look
at
what
major
marketers
were
spending
on
Facebook
and
Instagram
appeared
first
on
Digiday
.
Les saken »
37
.
Viktig?
On. 01. juli 2020 kl. 06:04
How
the
future
of
TV
and
streaming
has
been
reshaped
so
far
by
2020
The
first
half
of
2020
saw
streaming
viewership
surge
,
the
remaking
of
TV's
upfront
market
,
production
shut
down
and
Quibi's
debut
.
The
post
How
the
future
of
TV
and
streaming
has
been
reshaped
so
far
by
2020
appeared
first
on
Digiday
.
Les saken »
38
.
Viktig?
On. 01. juli 2020 kl. 06:03
Patagonia
:
Boycotting
Facebook
ads
will
lead
to
an
‘even
more
thoughtful
approach’
to
its
ad
buying
Patagonia
has
pulled
all
paid
ads
from
Facebook
and
Instagram
until
at
least
the
end
of
July
.
The
boycott
will
extend
if
the
advertiser
has
seen
three
specific
changes
to
how
the
social
network
handles
hate
speech
.
The
post
Patagonia
:
Boycotting
Facebook
ads
will
lead
to
an
‘even
more
thoughtful
approach’
to
its
ad
buying
appeared
first
on
Digiday
.
Les saken »
39
.
Viktig?
On. 01. juli 2020 kl. 06:02
How
Substack
has
spawned
a
new
class
of
newsletter
entrepreneurs
As
the
media
ecosystem
contracts
amid
coronavirus
,
Substack
has
been
thrust
into
an
uncomfortable
role
—
that
of
a
savior
.
The
post
How
Substack
has
spawned
a
new
class
of
newsletter
entrepreneurs
appeared
first
on
Digiday
.
Les saken »
40
.
Viktig?
On. 01. juli 2020 kl. 06:01
Ad
refreshing
is
the
publisher
ad
tactic
both
ad
buyers
and
readers
dislike
—
and
is
on
the
rise
in
tough
times
Ad
refreshing
,
especially
automatic
ad
refreshing
,
carries
a
stigma
since
publishers
historically
used
it
to
prioritize
revenue
over
user
experience
.
The
post
Ad
refreshing
is
the
publisher
ad
tactic
both
ad
buyers
and
readers
dislike
—
and
is
on
the
rise
in
tough
times
appeared
first
on
Digiday
.
Les saken »
41
.
Viktig?
Ti. 30. juni 2020 kl. 06:02
‘Being
Black
,
you
have
to
work
twice
as
hard’
:
Inside
Bleacher
Report’s
staff
revolt
that
toppled
a
CEO
The
disparity
between
Bleacher
Report's
mostly
white
leadership
and
its
Black
employees
has
reached
a
breaking
point
.
The
post
‘Being
Black
,
you
have
to
work
twice
as
hard’
:
Inside
Bleacher
Report’s
staff
revolt
that
toppled
a
CEO
appeared
first
on
Digiday
.
Les saken »
42
.
Viktig?
Ti. 30. juni 2020 kl. 06:01
With
the
Facebook
ad
boycott
,
the
push
for
inclusivity
arrives
in
ad
buying
While
the
Facebook
ad
boycott
won’t
compensate
for
advertisers’
systemic
failures
to
foster
racial
equity
,
it's
clear
that
they
are
no
longer
able
to
sit
on
the
fence
.
The
post
With
the
Facebook
ad
boycott
,
the
push
for
inclusivity
arrives
in
ad
buying
appeared
first
on
Digiday
.
Les saken »
43
.
Viktig?
Ti. 30. juni 2020 kl. 06:00
‘Significant
growth’
:
Bloomberg
Media
Group
CEO
Justin
Smith
on
the
accelerated
shift
to
subscriptions
Bloomberg
Media
Group
CEO
Justin
Smith
doesn't
see
the
advertising
business
collapsing
due
to
the
pandemic
.
We've
historically
been
an
advertising-led
business
media
company
,
Smith
said
at
the
Digiday
Publishing
Summit
.
But
his
outlook
for
future
revenue
lies
in
subscriptions
and
live
events
.
The
post
‘Significant
growth’
:
Bloomberg
Media
Group
CEO
Justin
Smith
on
the
accelerated
shift
to
subscrip
...
Les saken »
44
.
Viktig?
Ti. 30. juni 2020 kl. 03:25
Four
ways
to
adapt
to
the
changing
publisher
ecosystem
in
2020
By
Neal
Sinno
,
general
manager
Americas
at
GeoEdge
For
marketers
,
2020
started
out
with
so
much
promise
—
but
this
changed
rapidly
as
the
industry
faced
a
global
epidemic
head-on
.
Not
only
did
our
own
daily
routines
come
to
a
screeching
halt
,
for
many
of
us
our
professional
lives
did
as
well
.
Almost
as
quickly
[…] The
post
Four
ways
to
adapt
to
the
changing
publisher
ecosystem
in
2020
appeared
fir
...
Les saken »
45
.
Viktig?
Ma. 29. juni 2020 kl. 06:05
‘Virtual
events
can
be
more
valuable’
:
How
VentureBeat
kept
sponsorship
revenue
on
par
with
in-person
events
With
50%
of
the
company’s
revenue
coming
from
events
,
VentureBeat's
Gina
Joseph
said
that
events
in
their
virtual
form
are
still
a
significant
part
of
the
business
strategy
.
The
post
‘Virtual
events
can
be
more
valuable’
:
How
VentureBeat
kept
sponsorship
revenue
on
par
with
in-person
events
appeared
first
on
Digiday
.
Les saken »
46
.
Viktig?
Ma. 29. juni 2020 kl. 06:04
‘Performative
posting’
:
As
agencies
share
their
equality
values
online
,
staffers
say
they
have
to
do
much
more
for
Black
employees
than
post
Agency
employees
and
execs
say
agencies
need
to
do
more
than
make
statements
to
be
better
for
Black
employees
.
The
post
‘Performative
posting’
:
As
agencies
share
their
equality
values
online
,
staffers
say
they
have
to
do
much
more
for
Black
employees
than
post
appeared
first
on
Digiday
.
Les saken »
47
.
Viktig?
Ma. 29. juni 2020 kl. 06:03
‘Easier
for
brands
to
engage
with
the
platform’
:
Inside
TikTok’s
revamped
pitch
to
advertisers
TikTok
is
bringing
all
its
marketing
services
and
ad
formats
under
one
banner
.
The
post
‘Easier
for
brands
to
engage
with
the
platform’
:
Inside
TikTok’s
revamped
pitch
to
advertisers
appeared
first
on
Digiday
.
Les saken »
48
.
Viktig?
Ma. 29. juni 2020 kl. 06:02
‘It’s
a
crutch’
:
South
China
Morning
Post
is
the
latest
publisher
to
swear
off
third-party
data
When
you
take
[third-party-data]
out
it
makes
you
focus
on
what
is
important
to
understand
how
you
can
service
clients
.
The
post
‘It’s
a
crutch’
:
South
China
Morning
Post
is
the
latest
publisher
to
swear
off
third-party
data
appeared
first
on
Digiday
.
Les saken »
49
.
Viktig?
Ma. 29. juni 2020 kl. 06:01
Digiday
Research
:
Over
a
third
of
agency
employees
report
pay
cuts
,
25%
report
layoffs
The
twin
crises
of
the
coronavirus
and
the
ensuing
economic
effects
have
left
most
companies
struggling
to
keep
costs
down
as
revenue
dries
up
--
or
at
least
slows
down
.
We
asked
companies
across
media
,
marketing
and
retail
about
its
effects
on
employees
in
a
new
Digiday
research
survey
.
The
post
Digiday
Research
:
Over
a
third
of
agency
employees
report
pay
cuts
,
25%
report
layoffs
appeared
first
...
Les saken »
50
.
Viktig?
Fr. 26. juni 2020 kl. 06:04
It’s
reach
or
niche
for
media
buyers
considering
placing
client
dollars
with
publishers’
video
studios
According
to
media
buyers
,
the
appeal
of
publishers'
video
offerings
is
not
the
size
of
the
publishers'
audience
,
but
from
the
brand
loyalty
that
their
audiences
have
and
the
ability
to
be
nimble
and
flexible
.
The
post
It’s
reach
or
niche
for
media
buyers
considering
placing
client
dollars
with
publishers’
video
studios
appeared
first
on
Digiday
.
Les saken »
(
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) > av 685 artikler
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